SlideShare uma empresa Scribd logo
1 de 33
Chapter 24
Short-Term Economic Fluctuations:
An Introduction
© 2019 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or
distribution without the prior written consent of McGraw-Hill Education.
© 2019 McGraw-Hill Education. 2
Learning Objectives
1. List the four phases of the business cycle and
explain the primary characteristics of recessions and
expansions.
2. Use potential output and the output gap to analyze
an economy's position in the business cycle.
3. Define the natural rate of unemployment and show
how it is related to cyclical unemployment.
4. Apply Okun's law to analyze the relationship
between the output gap and cyclical unemployment.
5. Discuss the differences between how the economy
operates in the short run versus the long run.
© 2019 McGraw-Hill Education. 3
Media Headlines
“Home Sales and Prices Continue to Plummet”
“As Jobs Vanish, Motel Rooms Become Home”
“Global Stock Markets Plummet”
“Energy Prices Surge, and Stocks Fall Again”
“Steep Slide in Economy as Unsold Goods Pile Up”
“Fed Plans to Inject Another $1 Trillion to Aid Economy”
“World Bank Says Global Economy Will Shrink in ‘09”
U.S. economy has passed through its worst recession in
25 years
© 2019 McGraw-Hill Education. 4
Recessions and Expansions1
Business Cycles are short-term fluctuations in
GDP and other variables
A recession (or contraction) is a period in
which the economy is growing at a rate
significantly below normal
• A period during which real GDP falls for two or more
consecutive quarters
• A period during which real GDP growth is well below
normal, even if not negative
• A variety of economic data are examined
A depression is a particularly severe recession
© 2019 McGraw-Hill Education. 5
Recessions and Expansions2
A peak is the beginning of a recession
• High point of the business cycle
A trough is the end of a recession
• Low point of the business cycle
An expansion is a period in which the
economy is growing at a rate significantly
above normal
A boom is a strong and long lasting
expansion
© 2019 McGraw-Hill Education. 6
Fluctuations in US Real GDP,
1929-2016
© 2019 McGraw-Hill Education. 7
U.S. Recessions since 1929
Peak Trough Months U. Rate (high) Change RGDP Next Expansion
8/29 3/33 43 24.9% −26.3% 50 months
5/37 5/38 13 19.0 −3.3 80
2/45 10/45 8 3.9 −11.6 37
11/48 10/49 11 5.9 −0.5 45
7/53 5/54 10 5.5 −0.6 39
8/57 4/58 8 6.8 −0.7 24
4/60 2/61 10 6.7 2.6 106
12/69 11/70 11 5.9 0.2 36
11/73 3/75 16 8.5 −0.7 58
1/80 7/80 6 7.6 −0.2 12
7/81 11/82 16 9.7 −1.9 92
7/90 3/91 8 7.5 −0.1 120
3/01 11/01 8 6.0 1.0 73
12/07 6/09 18 9.6 −3.1
© 2019 McGraw-Hill Education. 8
Calling the 2007 Recession
NBER declared a recession December 2007
• Previous recession ended November 2001
• 73 month expansion
Four important monthly indicators used to date
recessions:
• Industrial production
• Total sales in manufacturing, wholesale, and retail
• Non-farm employment
• Real after-tax household income
Coincident indicators move with overall economy
© 2019 McGraw-Hill Education. 9
Short-Term Economic
Fluctuations1
Economists have studied business cycles
for at least a century
• Recessions and expansions are irregular in
their length and severity
• Contractions and expansions affect the entire
economy
• May have global impact
• Great Depression of the 1930s was worldwide
• U.S. recessions of 1973 – 1975 and 1981 – 1982
• U.S. recession of 2007 – 2009 (Great Recession)
© 2019 McGraw-Hill Education. 10
Real GDP Growth, 1999 – 2014
© 2019 McGraw-Hill Education. 11
Symptoms of Business Cycles1
Cyclical unemployment rises sharply during
recessions
• Decrease in unemployment lags the recovery
• Real wages grow more slowly for those employed
• Promotions and bonuses are often deferred
• New labor market entrants have difficulty finding work
Production of durable goods is more volatile than
services and non-durable goods
• Cars, houses, capital equipment less stable
© 2019 McGraw-Hill Education. 12
Symptoms of Business Cycles2
Inflation generally decreases during a
business cycle
• Decreases at other times as well
© 2019 McGraw-Hill Education. 13
Potential Output
Potential output, Y* , is the maximum sustainable
amount of output that an economy can produce
• Also called full-employment output
• Use capital and labor at greater than normal rates and
exceed Y* – for a period of time
Potential output grows over time
Actual output grows at a variable rate
• Reflects growth rate of Y*
• Variable rates of technical innovation, capital
formation, weather conditions, etc.
• Actual output does not always equal potential output
© 2019 McGraw-Hill Education. 14
Output Gaps
The output gap is the difference between the
economy’s actual output and its potential output,
relative to potential output, at a point in time
*
*
Y Y
Output gap (in percent) 100
Y

 
• Recessionary gap is a negative output gap; Y* > Y
• Expansionary gap is a positive output gap; Y* < Y
Policy makers consider stabilization policies when there
are output gaps
• Recessionary gaps mean output and employment are less than
their sustainable level
• Expansionary gaps lead to inflation
© 2019 McGraw-Hill Education. 15
Natural Rate of Unemployment1
Recessionary gaps have high unemployment
rates
At all times we have to deal with frictional and
structural unemployment
Frictional unemployment: Short-term
unemployment related to matching of workers
and jobs
Structural unemployment: Long-term chronic
unemployment in normal conditions – perhaps
skills are outdated
© 2019 McGraw-Hill Education. 16
Natural Rate of Unemployment2
The natural rate of unemployment, u*, is
the sum of frictional and structural
unemployment
• Unemployment rate when cyclical unemployment is 0
• Occurs when Y is at Y*
Cyclical unemployment is the difference
between total unemployment, u, and u*
• Recessionary gaps have u > u*
• Expansionary gaps have u < u*
© 2019 McGraw-Hill Education. 17
U.S. Natural Rate of
Unemployment1
From 6.3% in 1979 to 4.8% in 2016
• Unemployment stayed close to 4% for several
years
• Natural rate of unemployment could be 4.5%
or less
Possible explanations
• Frictional unemployment decreased
• Structural unemployment decreased
© 2019 McGraw-Hill Education. 18
U.S. Natural Rate of
Unemployment2
Age structure of the population has changed
• Share of working age population ages 16 – 24
has declined from 25% to 14%
• This group has higher unemployment than older
workers
• Short-term jobs
• Career shopping
• Interrupt work for school or military service
• Frequent job changes increases frictional
unemployment
• Lower skills means more structural unemployment
© 2019 McGraw-Hill Education. 19
U.S. Natural Rate of
Unemployment3
Labor markets may be more efficient at
matching job openings and workers
• Reduces frictional and structural
unemployment
• Temporary agencies
• Temp work can lead to permanent position
• Online job boards
• Less time between jobs
© 2019 McGraw-Hill Education. 20
Okun’s Law
Okun's law relates cyclic unemployment
changes to changes in the output gap
• One percentage point increase in cyclical
unemployment means a 2 percent widening of a
negative output gap, measured in relation to potential
output
Suppose the economy begins with 1% cyclical
unemployment and an recessionary gap of −2%
of potential GDP
• If cyclical unemployment increases to 2%, the
recessionary gap increases to −4% of potential GDP
© 2019 McGraw-Hill Education. 21
U.S. Output Gap
According to Okun’s Law
Output gap = −2 × (u − u*)
Year u u* Y* ($B) Output Gap ($B)
1995 5.6% 5.3% $10,319.0 −$61.9
2000 4.0 5.0 12,409.4 248.2
2005 5.1 5.0 14,272.6 −28.5
2010 9.6 5.1 15,457.0 −1,391.1
2015 5.3 4.8 16,573.4 −165.7
In 1995, 2005, and 2010, the economy had a
recessionary gap
• In 2000, there was an expansionary gap
© 2019 McGraw-Hill Education. 22
Importance of the Output Gap
The 2010 output gap was −$1.4 trillion
U.S. population was 309 million
• $1.2 trillion/309 million = $4,500
• In 2010 dollars it equals $18,000 for a family of four
Policy makers pay attention to output gaps
because of the impact it has on our standard of
living
• While average impact is $18,000 for a family of four,
the distribution of costs are not even
• Concentrated in households of workers laid off
© 2019 McGraw-Hill Education. 23
Macroeconomic Policy 1999-2000
Federal Reserve applied the brakes in 1999 and 2000
• About 1997, cyclical unemployment rates became negative
• For 1997 and 1998, Fed saw the inflationary pressure as
low due to
• Gains in productivity
• International competition
• Expansionary gap increased in 1999 and 2000
• Fed grew more concerned about inflation and began to slow
the economy
Recession in early 2001 caused Fed to reverse course
© 2019 McGraw-Hill Education. 24
Short-Term Fluctuations1
Output gaps arise for two main reasons
• Markets require time to reach equilibrium
price and quantity
• Firms change prices infrequently
• Quantity produced is not at equilibrium during the
adjustment period
• Firms produce to meet the demand at current
prices
© 2019 McGraw-Hill Education. 25
Short-Term Fluctuations2
Output gaps arise for several reasons
• Changes in total spending at preset prices
affects output levels
• When spending is low, output will be below
potential output
• Changes in economy-wide spending are the
primary causes of output gaps
• Policy: adjust government spending to close the
output gap
© 2019 McGraw-Hill Education. 26
Causes of Short-Term
Fluctuations1
The economy has self-correcting
mechanisms
• Firms eventually adjust to output gaps
• If spending is less than potential output, firms will
slow the increase of their prices
• If spending is more than potential output, firms
increase prices
• Potential inflationary pressure
© 2019 McGraw-Hill Education. 27
Causes of Short-Term
Fluctuations2
The economy has self-correcting
mechanisms
• Eventually, prices reach equilibrium and
eliminate output gaps
• Production is at potential output levels
• Output is determined by productive capacity
• Spending influences only price levels and inflation
© 2019 McGraw-Hill Education. 28
Al's Ice Cream – Production
Capacity
Daily output of the store is determined by
• Production capacity
• Amount of capital
• Labor employed (includes hours worked)
• Productivity of capital and labor
• Capacity changes slowly, but periodic
disruptions happen
• Machine failure
• Workers fail to report for work
• Power outage
• Supplies not delivered
© 2019 McGraw-Hill Education. 29
Al's Ice Cream – Demand
Fluctuations
Predictable changes hour by hour
• Day of the week patterns
• Annual cycles of demand
Unpredictable changes in demand
• Weather
• Community events
• Increase sales or divert customers elsewhere
• Demand for specific flavors
© 2019 McGraw-Hill Education. 30
Al's Ice Cream – Setting Prices
Fully flexible prices are unrealistic
• Minute-by-minute pricing is confusing to customers
• Costs of an auction exceed Al's benefits
• Continuous purchases in low volumes by different customers
Al sets prices
• Survey of competitors
• Product strengths and weaknesses
• Analyzes sales over time to see if adjustments are
needed
• Al meets demand in the short run
© 2019 McGraw-Hill Education. 31
Al's Ice Cream – Long Run
Al observes consistently strong demand for his
products
• Waiting lines
• Low inventory
• Fully utilized production capacity
Al's first response is to raise prices
• Implemented quickly
Al evaluates expanding capacity
• If expansion does not raises average costs, Al will
expand and return to original prices
© 2019 McGraw-Hill Education. 32
Al's Ice Cream –
Macroeconomic Lessons
In the short run, producers meet demand
at existing prices
• Total spending drives output levels
• Gather data and analyze business
opportunities
In the long-run, prices reach equilibrium
levels
• Output is at its potential level
© 2019 McGraw-Hill Education. 33
Short-Term Economic
Fluctuations2

Mais conteúdo relacionado

Mais procurados

Econ606 chapter 28 2020
Econ606 chapter 28 2020Econ606 chapter 28 2020
Econ606 chapter 28 2020sakanor
 
Economic defintions semsester 2 2011
Economic defintions semsester 2 2011Economic defintions semsester 2 2011
Economic defintions semsester 2 201112sabhsu
 
Why This Is The Most Important Election Final
Why This Is The Most Important Election FinalWhy This Is The Most Important Election Final
Why This Is The Most Important Election FinalGary Crosbie
 
Beating the Challenges Toward Sustainable Growth of National & Local Government
Beating the Challenges Toward Sustainable Growth of National & Local GovernmentBeating the Challenges Toward Sustainable Growth of National & Local Government
Beating the Challenges Toward Sustainable Growth of National & Local GovernmentAden Atienza
 
Fiscal policies
Fiscal policiesFiscal policies
Fiscal policiesAyush0734
 
Unit 3 macroeconomics academic
Unit 3 macroeconomics academicUnit 3 macroeconomics academic
Unit 3 macroeconomics academicFredrick Smith
 
AS Macro Revision: Economic Growth
AS Macro Revision: Economic GrowthAS Macro Revision: Economic Growth
AS Macro Revision: Economic Growthtutor2u
 
Where will economic growth come from
Where will economic growth come fromWhere will economic growth come from
Where will economic growth come fromEton College
 
Revision Webinar on Keynesian Economics
Revision Webinar on Keynesian EconomicsRevision Webinar on Keynesian Economics
Revision Webinar on Keynesian Economicstutor2u
 
Human capital vs. economic growth in 1960s ghana
Human capital vs. economic growth in 1960s ghanaHuman capital vs. economic growth in 1960s ghana
Human capital vs. economic growth in 1960s ghanaRyan McGuine, EIT
 
AS Macro Revision: Unemployment
AS Macro Revision: UnemploymentAS Macro Revision: Unemployment
AS Macro Revision: Unemploymenttutor2u
 
AS Macro Revision: Multiplier, Accelerator and Keynesian Economics
AS Macro Revision: Multiplier, Accelerator and Keynesian EconomicsAS Macro Revision: Multiplier, Accelerator and Keynesian Economics
AS Macro Revision: Multiplier, Accelerator and Keynesian Economicstutor2u
 
Zacks Pro Stimulus Analysis
Zacks Pro Stimulus AnalysisZacks Pro Stimulus Analysis
Zacks Pro Stimulus AnalysisKevin Tay
 
Economic growth causes_impact
Economic growth causes_impactEconomic growth causes_impact
Economic growth causes_impactMatthew Bentley
 
Government and Fiscal Policy
Government and Fiscal PolicyGovernment and Fiscal Policy
Government and Fiscal PolicyLumen Learning
 
AS Macro Revision: Inflation and Deflation
AS Macro Revision: Inflation and DeflationAS Macro Revision: Inflation and Deflation
AS Macro Revision: Inflation and Deflationtutor2u
 

Mais procurados (20)

Econ606 chapter 28 2020
Econ606 chapter 28 2020Econ606 chapter 28 2020
Econ606 chapter 28 2020
 
Economic defintions semsester 2 2011
Economic defintions semsester 2 2011Economic defintions semsester 2 2011
Economic defintions semsester 2 2011
 
Why This Is The Most Important Election Final
Why This Is The Most Important Election FinalWhy This Is The Most Important Election Final
Why This Is The Most Important Election Final
 
Beating the Challenges Toward Sustainable Growth of National & Local Government
Beating the Challenges Toward Sustainable Growth of National & Local GovernmentBeating the Challenges Toward Sustainable Growth of National & Local Government
Beating the Challenges Toward Sustainable Growth of National & Local Government
 
Fiscal policies
Fiscal policiesFiscal policies
Fiscal policies
 
Unit 3 macroeconomics academic
Unit 3 macroeconomics academicUnit 3 macroeconomics academic
Unit 3 macroeconomics academic
 
Macroeconomics
MacroeconomicsMacroeconomics
Macroeconomics
 
Macro economics
Macro economicsMacro economics
Macro economics
 
AS Macro Revision: Economic Growth
AS Macro Revision: Economic GrowthAS Macro Revision: Economic Growth
AS Macro Revision: Economic Growth
 
Where will economic growth come from
Where will economic growth come fromWhere will economic growth come from
Where will economic growth come from
 
Revision Webinar on Keynesian Economics
Revision Webinar on Keynesian EconomicsRevision Webinar on Keynesian Economics
Revision Webinar on Keynesian Economics
 
Human capital vs. economic growth in 1960s ghana
Human capital vs. economic growth in 1960s ghanaHuman capital vs. economic growth in 1960s ghana
Human capital vs. economic growth in 1960s ghana
 
AS Macro Revision: Unemployment
AS Macro Revision: UnemploymentAS Macro Revision: Unemployment
AS Macro Revision: Unemployment
 
Ch 03
Ch 03Ch 03
Ch 03
 
AS Macro Revision: Multiplier, Accelerator and Keynesian Economics
AS Macro Revision: Multiplier, Accelerator and Keynesian EconomicsAS Macro Revision: Multiplier, Accelerator and Keynesian Economics
AS Macro Revision: Multiplier, Accelerator and Keynesian Economics
 
Deflation
DeflationDeflation
Deflation
 
Zacks Pro Stimulus Analysis
Zacks Pro Stimulus AnalysisZacks Pro Stimulus Analysis
Zacks Pro Stimulus Analysis
 
Economic growth causes_impact
Economic growth causes_impactEconomic growth causes_impact
Economic growth causes_impact
 
Government and Fiscal Policy
Government and Fiscal PolicyGovernment and Fiscal Policy
Government and Fiscal Policy
 
AS Macro Revision: Inflation and Deflation
AS Macro Revision: Inflation and DeflationAS Macro Revision: Inflation and Deflation
AS Macro Revision: Inflation and Deflation
 

Semelhante a Short-Term Economic Fluctuations: An Introduction

GEN 315 Week five chapter 16 ppt lecture
GEN 315 Week five chapter 16 ppt lectureGEN 315 Week five chapter 16 ppt lecture
GEN 315 Week five chapter 16 ppt lectureBealCollegeOnline
 
presentation_lecture_7_frank7e_chapter24_business_cycle_1688708707_147767.pptx
presentation_lecture_7_frank7e_chapter24_business_cycle_1688708707_147767.pptxpresentation_lecture_7_frank7e_chapter24_business_cycle_1688708707_147767.pptx
presentation_lecture_7_frank7e_chapter24_business_cycle_1688708707_147767.pptxGopalGaur11
 
GEN 315 Week six chapter 20 ppt lecture
GEN 315 Week six chapter 20 ppt lectureGEN 315 Week six chapter 20 ppt lecture
GEN 315 Week six chapter 20 ppt lectureBealCollegeOnline
 
GEN 315 Week six chapter 19 ppt lecture
GEN 315 Week six chapter 19 ppt lectureGEN 315 Week six chapter 19 ppt lecture
GEN 315 Week six chapter 19 ppt lectureBealCollegeOnline
 
RMA-SOCL: Real Estate and the Economy (Bill Pittenger)
RMA-SOCL:  Real Estate and the Economy (Bill Pittenger)RMA-SOCL:  Real Estate and the Economy (Bill Pittenger)
RMA-SOCL: Real Estate and the Economy (Bill Pittenger)UCF Continuing Education
 
Theories of Unemployment, Philip Curve and its Controversies
Theories of Unemployment, Philip Curve and its ControversiesTheories of Unemployment, Philip Curve and its Controversies
Theories of Unemployment, Philip Curve and its ControversiesMohit Sehal
 
Macroeconomics: measuring inflation and unemployment
Macroeconomics:   measuring inflation and unemploymentMacroeconomics:   measuring inflation and unemployment
Macroeconomics: measuring inflation and unemploymentGerry Aranzado
 
GEN 315 Week seven chapter 25 ppt lecture
GEN 315 Week seven chapter 25 ppt lectureGEN 315 Week seven chapter 25 ppt lecture
GEN 315 Week seven chapter 25 ppt lectureBealCollegeOnline
 
AS Macro Revision: Macro Objectives and Conflicts
AS Macro Revision: Macro Objectives and ConflictsAS Macro Revision: Macro Objectives and Conflicts
AS Macro Revision: Macro Objectives and Conflictstutor2u
 
Globalisation - Opposition to global integration
Globalisation - Opposition to global integrationGlobalisation - Opposition to global integration
Globalisation - Opposition to global integrationAndrewTibbitt1
 
Oecd economic-outlook-june-2016-promoting-productivity-and-equality-a-twin-ch...
Oecd economic-outlook-june-2016-promoting-productivity-and-equality-a-twin-ch...Oecd economic-outlook-june-2016-promoting-productivity-and-equality-a-twin-ch...
Oecd economic-outlook-june-2016-promoting-productivity-and-equality-a-twin-ch...OECD, Economics Department
 
Ayala Presentation1.pptx
Ayala Presentation1.pptxAyala Presentation1.pptx
Ayala Presentation1.pptxRenatoEResideJr
 
Clearnomics_Chartbook-Paul_Caylor_2022-05-27_10-31-20_735597803270.pptx
Clearnomics_Chartbook-Paul_Caylor_2022-05-27_10-31-20_735597803270.pptxClearnomics_Chartbook-Paul_Caylor_2022-05-27_10-31-20_735597803270.pptx
Clearnomics_Chartbook-Paul_Caylor_2022-05-27_10-31-20_735597803270.pptxPrudent Wealth
 
My recession
My recessionMy recession
My recessioncbpruthvi
 
Performance of Australian Economy 2019
Performance of Australian Economy 2019Performance of Australian Economy 2019
Performance of Australian Economy 2019AndrewTibbitt1
 
Demand-Management Policies.pptx
Demand-Management Policies.pptxDemand-Management Policies.pptx
Demand-Management Policies.pptxANTHONYAKINYOSOYE1
 
lecture 2.slides.ppt
lecture 2.slides.pptlecture 2.slides.ppt
lecture 2.slides.pptSunilKhosla6
 
Trade Offs between Macro Objectives
Trade Offs between Macro ObjectivesTrade Offs between Macro Objectives
Trade Offs between Macro Objectivestutor2u
 

Semelhante a Short-Term Economic Fluctuations: An Introduction (20)

GEN 315 Week five chapter 16 ppt lecture
GEN 315 Week five chapter 16 ppt lectureGEN 315 Week five chapter 16 ppt lecture
GEN 315 Week five chapter 16 ppt lecture
 
presentation_lecture_7_frank7e_chapter24_business_cycle_1688708707_147767.pptx
presentation_lecture_7_frank7e_chapter24_business_cycle_1688708707_147767.pptxpresentation_lecture_7_frank7e_chapter24_business_cycle_1688708707_147767.pptx
presentation_lecture_7_frank7e_chapter24_business_cycle_1688708707_147767.pptx
 
GEN 315 Week six chapter 20 ppt lecture
GEN 315 Week six chapter 20 ppt lectureGEN 315 Week six chapter 20 ppt lecture
GEN 315 Week six chapter 20 ppt lecture
 
GEN 315 Week six chapter 19 ppt lecture
GEN 315 Week six chapter 19 ppt lectureGEN 315 Week six chapter 19 ppt lecture
GEN 315 Week six chapter 19 ppt lecture
 
RMA-SOCL: Real Estate and the Economy (Bill Pittenger)
RMA-SOCL:  Real Estate and the Economy (Bill Pittenger)RMA-SOCL:  Real Estate and the Economy (Bill Pittenger)
RMA-SOCL: Real Estate and the Economy (Bill Pittenger)
 
Chap8
Chap8Chap8
Chap8
 
Theories of Unemployment, Philip Curve and its Controversies
Theories of Unemployment, Philip Curve and its ControversiesTheories of Unemployment, Philip Curve and its Controversies
Theories of Unemployment, Philip Curve and its Controversies
 
Macroeconomics: measuring inflation and unemployment
Macroeconomics:   measuring inflation and unemploymentMacroeconomics:   measuring inflation and unemployment
Macroeconomics: measuring inflation and unemployment
 
GEN 315 Week seven chapter 25 ppt lecture
GEN 315 Week seven chapter 25 ppt lectureGEN 315 Week seven chapter 25 ppt lecture
GEN 315 Week seven chapter 25 ppt lecture
 
AS Macro Revision: Macro Objectives and Conflicts
AS Macro Revision: Macro Objectives and ConflictsAS Macro Revision: Macro Objectives and Conflicts
AS Macro Revision: Macro Objectives and Conflicts
 
Globalisation - Opposition to global integration
Globalisation - Opposition to global integrationGlobalisation - Opposition to global integration
Globalisation - Opposition to global integration
 
Oecd economic-outlook-june-2016-promoting-productivity-and-equality-a-twin-ch...
Oecd economic-outlook-june-2016-promoting-productivity-and-equality-a-twin-ch...Oecd economic-outlook-june-2016-promoting-productivity-and-equality-a-twin-ch...
Oecd economic-outlook-june-2016-promoting-productivity-and-equality-a-twin-ch...
 
Ayala Presentation1.pptx
Ayala Presentation1.pptxAyala Presentation1.pptx
Ayala Presentation1.pptx
 
Recession Impact And Causes
Recession Impact And CausesRecession Impact And Causes
Recession Impact And Causes
 
Clearnomics_Chartbook-Paul_Caylor_2022-05-27_10-31-20_735597803270.pptx
Clearnomics_Chartbook-Paul_Caylor_2022-05-27_10-31-20_735597803270.pptxClearnomics_Chartbook-Paul_Caylor_2022-05-27_10-31-20_735597803270.pptx
Clearnomics_Chartbook-Paul_Caylor_2022-05-27_10-31-20_735597803270.pptx
 
My recession
My recessionMy recession
My recession
 
Performance of Australian Economy 2019
Performance of Australian Economy 2019Performance of Australian Economy 2019
Performance of Australian Economy 2019
 
Demand-Management Policies.pptx
Demand-Management Policies.pptxDemand-Management Policies.pptx
Demand-Management Policies.pptx
 
lecture 2.slides.ppt
lecture 2.slides.pptlecture 2.slides.ppt
lecture 2.slides.ppt
 
Trade Offs between Macro Objectives
Trade Offs between Macro ObjectivesTrade Offs between Macro Objectives
Trade Offs between Macro Objectives
 

Mais de BealCollegeOnline (20)

BA650 Week 3 Chapter 3 "Why Change? contemporary drivers and pressures
BA650 Week 3 Chapter 3 "Why Change? contemporary drivers and pressuresBA650 Week 3 Chapter 3 "Why Change? contemporary drivers and pressures
BA650 Week 3 Chapter 3 "Why Change? contemporary drivers and pressures
 
BIO420 Chapter 25
BIO420 Chapter 25BIO420 Chapter 25
BIO420 Chapter 25
 
BIO420 Chapter 24
BIO420 Chapter 24BIO420 Chapter 24
BIO420 Chapter 24
 
BIO420 Chapter 23
BIO420 Chapter 23BIO420 Chapter 23
BIO420 Chapter 23
 
BIO420 Chapter 20
BIO420 Chapter 20BIO420 Chapter 20
BIO420 Chapter 20
 
BIO420 Chapter 18
BIO420 Chapter 18BIO420 Chapter 18
BIO420 Chapter 18
 
BIO420 Chapter 17
BIO420 Chapter 17BIO420 Chapter 17
BIO420 Chapter 17
 
BIO420 Chapter 16
BIO420 Chapter 16BIO420 Chapter 16
BIO420 Chapter 16
 
BIO420 Chapter 13
BIO420 Chapter 13BIO420 Chapter 13
BIO420 Chapter 13
 
BIO420 Chapter 12
BIO420 Chapter 12BIO420 Chapter 12
BIO420 Chapter 12
 
BIO420 Chapter 09
BIO420 Chapter 09BIO420 Chapter 09
BIO420 Chapter 09
 
BIO420 Chapter 08
BIO420 Chapter 08BIO420 Chapter 08
BIO420 Chapter 08
 
BIO420 Chapter 06
BIO420 Chapter 06BIO420 Chapter 06
BIO420 Chapter 06
 
BIO420 Chapter 05
BIO420 Chapter 05BIO420 Chapter 05
BIO420 Chapter 05
 
BIO420 Chapter 04
BIO420 Chapter 04BIO420 Chapter 04
BIO420 Chapter 04
 
BIO420 Chapter 03
BIO420 Chapter 03BIO420 Chapter 03
BIO420 Chapter 03
 
BIO420 Chapter 01
BIO420 Chapter 01BIO420 Chapter 01
BIO420 Chapter 01
 
BA350 Katz esb 6e_chap018_ppt
BA350 Katz esb 6e_chap018_pptBA350 Katz esb 6e_chap018_ppt
BA350 Katz esb 6e_chap018_ppt
 
BA350 Katz esb 6e_chap017_ppt
BA350 Katz esb 6e_chap017_pptBA350 Katz esb 6e_chap017_ppt
BA350 Katz esb 6e_chap017_ppt
 
BA350 Katz esb 6e_chap016_ppt
BA350 Katz esb 6e_chap016_pptBA350 Katz esb 6e_chap016_ppt
BA350 Katz esb 6e_chap016_ppt
 

Último

Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionSafetyChain Software
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 

Último (20)

Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
Mastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory InspectionMastering the Unannounced Regulatory Inspection
Mastering the Unannounced Regulatory Inspection
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 

Short-Term Economic Fluctuations: An Introduction

  • 1. Chapter 24 Short-Term Economic Fluctuations: An Introduction © 2019 McGraw-Hill Education. All rights reserved. Authorized only for instructor use in the classroom. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
  • 2. © 2019 McGraw-Hill Education. 2 Learning Objectives 1. List the four phases of the business cycle and explain the primary characteristics of recessions and expansions. 2. Use potential output and the output gap to analyze an economy's position in the business cycle. 3. Define the natural rate of unemployment and show how it is related to cyclical unemployment. 4. Apply Okun's law to analyze the relationship between the output gap and cyclical unemployment. 5. Discuss the differences between how the economy operates in the short run versus the long run.
  • 3. © 2019 McGraw-Hill Education. 3 Media Headlines “Home Sales and Prices Continue to Plummet” “As Jobs Vanish, Motel Rooms Become Home” “Global Stock Markets Plummet” “Energy Prices Surge, and Stocks Fall Again” “Steep Slide in Economy as Unsold Goods Pile Up” “Fed Plans to Inject Another $1 Trillion to Aid Economy” “World Bank Says Global Economy Will Shrink in ‘09” U.S. economy has passed through its worst recession in 25 years
  • 4. © 2019 McGraw-Hill Education. 4 Recessions and Expansions1 Business Cycles are short-term fluctuations in GDP and other variables A recession (or contraction) is a period in which the economy is growing at a rate significantly below normal • A period during which real GDP falls for two or more consecutive quarters • A period during which real GDP growth is well below normal, even if not negative • A variety of economic data are examined A depression is a particularly severe recession
  • 5. © 2019 McGraw-Hill Education. 5 Recessions and Expansions2 A peak is the beginning of a recession • High point of the business cycle A trough is the end of a recession • Low point of the business cycle An expansion is a period in which the economy is growing at a rate significantly above normal A boom is a strong and long lasting expansion
  • 6. © 2019 McGraw-Hill Education. 6 Fluctuations in US Real GDP, 1929-2016
  • 7. © 2019 McGraw-Hill Education. 7 U.S. Recessions since 1929 Peak Trough Months U. Rate (high) Change RGDP Next Expansion 8/29 3/33 43 24.9% −26.3% 50 months 5/37 5/38 13 19.0 −3.3 80 2/45 10/45 8 3.9 −11.6 37 11/48 10/49 11 5.9 −0.5 45 7/53 5/54 10 5.5 −0.6 39 8/57 4/58 8 6.8 −0.7 24 4/60 2/61 10 6.7 2.6 106 12/69 11/70 11 5.9 0.2 36 11/73 3/75 16 8.5 −0.7 58 1/80 7/80 6 7.6 −0.2 12 7/81 11/82 16 9.7 −1.9 92 7/90 3/91 8 7.5 −0.1 120 3/01 11/01 8 6.0 1.0 73 12/07 6/09 18 9.6 −3.1
  • 8. © 2019 McGraw-Hill Education. 8 Calling the 2007 Recession NBER declared a recession December 2007 • Previous recession ended November 2001 • 73 month expansion Four important monthly indicators used to date recessions: • Industrial production • Total sales in manufacturing, wholesale, and retail • Non-farm employment • Real after-tax household income Coincident indicators move with overall economy
  • 9. © 2019 McGraw-Hill Education. 9 Short-Term Economic Fluctuations1 Economists have studied business cycles for at least a century • Recessions and expansions are irregular in their length and severity • Contractions and expansions affect the entire economy • May have global impact • Great Depression of the 1930s was worldwide • U.S. recessions of 1973 – 1975 and 1981 – 1982 • U.S. recession of 2007 – 2009 (Great Recession)
  • 10. © 2019 McGraw-Hill Education. 10 Real GDP Growth, 1999 – 2014
  • 11. © 2019 McGraw-Hill Education. 11 Symptoms of Business Cycles1 Cyclical unemployment rises sharply during recessions • Decrease in unemployment lags the recovery • Real wages grow more slowly for those employed • Promotions and bonuses are often deferred • New labor market entrants have difficulty finding work Production of durable goods is more volatile than services and non-durable goods • Cars, houses, capital equipment less stable
  • 12. © 2019 McGraw-Hill Education. 12 Symptoms of Business Cycles2 Inflation generally decreases during a business cycle • Decreases at other times as well
  • 13. © 2019 McGraw-Hill Education. 13 Potential Output Potential output, Y* , is the maximum sustainable amount of output that an economy can produce • Also called full-employment output • Use capital and labor at greater than normal rates and exceed Y* – for a period of time Potential output grows over time Actual output grows at a variable rate • Reflects growth rate of Y* • Variable rates of technical innovation, capital formation, weather conditions, etc. • Actual output does not always equal potential output
  • 14. © 2019 McGraw-Hill Education. 14 Output Gaps The output gap is the difference between the economy’s actual output and its potential output, relative to potential output, at a point in time * * Y Y Output gap (in percent) 100 Y    • Recessionary gap is a negative output gap; Y* > Y • Expansionary gap is a positive output gap; Y* < Y Policy makers consider stabilization policies when there are output gaps • Recessionary gaps mean output and employment are less than their sustainable level • Expansionary gaps lead to inflation
  • 15. © 2019 McGraw-Hill Education. 15 Natural Rate of Unemployment1 Recessionary gaps have high unemployment rates At all times we have to deal with frictional and structural unemployment Frictional unemployment: Short-term unemployment related to matching of workers and jobs Structural unemployment: Long-term chronic unemployment in normal conditions – perhaps skills are outdated
  • 16. © 2019 McGraw-Hill Education. 16 Natural Rate of Unemployment2 The natural rate of unemployment, u*, is the sum of frictional and structural unemployment • Unemployment rate when cyclical unemployment is 0 • Occurs when Y is at Y* Cyclical unemployment is the difference between total unemployment, u, and u* • Recessionary gaps have u > u* • Expansionary gaps have u < u*
  • 17. © 2019 McGraw-Hill Education. 17 U.S. Natural Rate of Unemployment1 From 6.3% in 1979 to 4.8% in 2016 • Unemployment stayed close to 4% for several years • Natural rate of unemployment could be 4.5% or less Possible explanations • Frictional unemployment decreased • Structural unemployment decreased
  • 18. © 2019 McGraw-Hill Education. 18 U.S. Natural Rate of Unemployment2 Age structure of the population has changed • Share of working age population ages 16 – 24 has declined from 25% to 14% • This group has higher unemployment than older workers • Short-term jobs • Career shopping • Interrupt work for school or military service • Frequent job changes increases frictional unemployment • Lower skills means more structural unemployment
  • 19. © 2019 McGraw-Hill Education. 19 U.S. Natural Rate of Unemployment3 Labor markets may be more efficient at matching job openings and workers • Reduces frictional and structural unemployment • Temporary agencies • Temp work can lead to permanent position • Online job boards • Less time between jobs
  • 20. © 2019 McGraw-Hill Education. 20 Okun’s Law Okun's law relates cyclic unemployment changes to changes in the output gap • One percentage point increase in cyclical unemployment means a 2 percent widening of a negative output gap, measured in relation to potential output Suppose the economy begins with 1% cyclical unemployment and an recessionary gap of −2% of potential GDP • If cyclical unemployment increases to 2%, the recessionary gap increases to −4% of potential GDP
  • 21. © 2019 McGraw-Hill Education. 21 U.S. Output Gap According to Okun’s Law Output gap = −2 × (u − u*) Year u u* Y* ($B) Output Gap ($B) 1995 5.6% 5.3% $10,319.0 −$61.9 2000 4.0 5.0 12,409.4 248.2 2005 5.1 5.0 14,272.6 −28.5 2010 9.6 5.1 15,457.0 −1,391.1 2015 5.3 4.8 16,573.4 −165.7 In 1995, 2005, and 2010, the economy had a recessionary gap • In 2000, there was an expansionary gap
  • 22. © 2019 McGraw-Hill Education. 22 Importance of the Output Gap The 2010 output gap was −$1.4 trillion U.S. population was 309 million • $1.2 trillion/309 million = $4,500 • In 2010 dollars it equals $18,000 for a family of four Policy makers pay attention to output gaps because of the impact it has on our standard of living • While average impact is $18,000 for a family of four, the distribution of costs are not even • Concentrated in households of workers laid off
  • 23. © 2019 McGraw-Hill Education. 23 Macroeconomic Policy 1999-2000 Federal Reserve applied the brakes in 1999 and 2000 • About 1997, cyclical unemployment rates became negative • For 1997 and 1998, Fed saw the inflationary pressure as low due to • Gains in productivity • International competition • Expansionary gap increased in 1999 and 2000 • Fed grew more concerned about inflation and began to slow the economy Recession in early 2001 caused Fed to reverse course
  • 24. © 2019 McGraw-Hill Education. 24 Short-Term Fluctuations1 Output gaps arise for two main reasons • Markets require time to reach equilibrium price and quantity • Firms change prices infrequently • Quantity produced is not at equilibrium during the adjustment period • Firms produce to meet the demand at current prices
  • 25. © 2019 McGraw-Hill Education. 25 Short-Term Fluctuations2 Output gaps arise for several reasons • Changes in total spending at preset prices affects output levels • When spending is low, output will be below potential output • Changes in economy-wide spending are the primary causes of output gaps • Policy: adjust government spending to close the output gap
  • 26. © 2019 McGraw-Hill Education. 26 Causes of Short-Term Fluctuations1 The economy has self-correcting mechanisms • Firms eventually adjust to output gaps • If spending is less than potential output, firms will slow the increase of their prices • If spending is more than potential output, firms increase prices • Potential inflationary pressure
  • 27. © 2019 McGraw-Hill Education. 27 Causes of Short-Term Fluctuations2 The economy has self-correcting mechanisms • Eventually, prices reach equilibrium and eliminate output gaps • Production is at potential output levels • Output is determined by productive capacity • Spending influences only price levels and inflation
  • 28. © 2019 McGraw-Hill Education. 28 Al's Ice Cream – Production Capacity Daily output of the store is determined by • Production capacity • Amount of capital • Labor employed (includes hours worked) • Productivity of capital and labor • Capacity changes slowly, but periodic disruptions happen • Machine failure • Workers fail to report for work • Power outage • Supplies not delivered
  • 29. © 2019 McGraw-Hill Education. 29 Al's Ice Cream – Demand Fluctuations Predictable changes hour by hour • Day of the week patterns • Annual cycles of demand Unpredictable changes in demand • Weather • Community events • Increase sales or divert customers elsewhere • Demand for specific flavors
  • 30. © 2019 McGraw-Hill Education. 30 Al's Ice Cream – Setting Prices Fully flexible prices are unrealistic • Minute-by-minute pricing is confusing to customers • Costs of an auction exceed Al's benefits • Continuous purchases in low volumes by different customers Al sets prices • Survey of competitors • Product strengths and weaknesses • Analyzes sales over time to see if adjustments are needed • Al meets demand in the short run
  • 31. © 2019 McGraw-Hill Education. 31 Al's Ice Cream – Long Run Al observes consistently strong demand for his products • Waiting lines • Low inventory • Fully utilized production capacity Al's first response is to raise prices • Implemented quickly Al evaluates expanding capacity • If expansion does not raises average costs, Al will expand and return to original prices
  • 32. © 2019 McGraw-Hill Education. 32 Al's Ice Cream – Macroeconomic Lessons In the short run, producers meet demand at existing prices • Total spending drives output levels • Gather data and analyze business opportunities In the long-run, prices reach equilibrium levels • Output is at its potential level
  • 33. © 2019 McGraw-Hill Education. 33 Short-Term Economic Fluctuations2

Notas do Editor

  1. 2
  2. 3
  3. 4
  4. 5
  5. 6
  6. 7
  7. 8
  8. 9
  9. 10