1. Unlocking Value and Productivity
Through Social Media
“SOCIAL MEDIA IS LIKE WATER. ON ITS
OWN, WATER DOES SOME THINGS, BUT
WHEN COMBINED WITH OTHER
COMPOUNDS IT ENABLED THE EVOLUTION
OF ALL FORMS OF LIFE.” (SCHINDLER)
BOB COLLINS

2. What qualifies as “Social Media?”
 “Social media is the collection of online
communication channels dedicated to communitybased input, interaction, content-sharing and
collaboration.” (Florida)
 Includes Facebook, Twitter, Google+, Instagram,
Youtube LinkedIn, Reddit, Pintrest, Wikipedia, Yelp, etc.

3. Notre Dame’s Definition
 “A term used to describe a variety of Web-based platforms,
applications and technologies that enable people to socially
interact with one another online. These social media sites
help individuals find others with similar interests and
interact with them through networking and sharing
information and knowledge.” (ND communications)
 Social media also allows for easy sharing and re-purposing
of existing content, thereby expanding the reach of your
work and enabling others to share it with their
friends and networks.

4. Why is Social Media important?
 1 in 5 minutes online is spent on social media sites (Chui)
 500 billion minutes spent on Facebook per month




(Hempel)
Last year was 150 billion minutes- 233% growth
If Facebook were a country, it’d be the 3rd largest in
population, only behind China and India (Schindler)
24 hours of video uploaded every minute on Youtube
(Hempel)
95% of companies using LinkedIn to recruit (Florida)
 Most importantly- Area to share knowledge and
progress as well as improve communication

5. Users

6. Time Consumption

7. Habit Forming Qualities

8. Offline Influence

9. Business and Social Media

10. Notre Dame’s use of Social Media
 Currently ranked #1 in making good use of social
media (USA Today)
 “Notre Dame news, libraries, alumni, and other
accounts can be found throughout the social web,
including Facebook and Twitter. Even if you’re just a
fan of Notre Dame athletics, the school has
something to offer you, with Irish Alert text
messaging, as well as Twitter and Facebook pages for
almost every sport.” (Office of Communications)

11. Notre Dame Social Media
 https://twitter.com/NotreDame
37,000 followers
 https://www.facebook.com/notredame
 Athletic Teams https://twitter.com/NDFootball
73,000 followers

https://twitter.com/NDlacrosse
 Library- https://twitter.com/NDLibraries
 Instagram- http://instagram.com/notredame#
 LinkedIn- http://www.linkedin.com/groups/Notre-
Dame-Alumni-Network

12. Social Media in Business
 2011- 72% of companies reported using




social media for business (Chui)
90% of these reported benefits
(Pilbeam)
Extremely important for marketing/
advertising- all users “likes” and
interests are readily available
Companies are advertising to specific
audiences and generating sales because
of this
Social Commerce sales will reach $30
billion/ year by 2015 with 50% of sales
coming through Social Media (Pilbeam)

13. Underutilization in Communication
McKinsley 6

14. What is a Global Social Platform?

15. Social Media Potential
 Study conducted on the potential value of utilizing Social Media
 Facilitates easier communication within companies
 With knowledge and information more readily available, less time will
be spent on research
 Companies can better invest time and resources to cater to customers
needs as their interests are easily accessible and provide better
customer service
 Companies can co-create projects and share information efficiently

16. Global Platform Benefits

17. Stryker Connect
 Allows teams to share projects they are




working on and progress globally
Connects over 22,000 employees in 15
global divisions over one platform (stryker)
Increases productivity & communication
saving valuable time and resources
Utilizes “many to many” sharing
Real life example of Social Media becoming
utilized in business

18. References
Chui, Michael, James Manyika, and Richard Dobbs. The Social Economy: Unlocking Value and
Productivity through Social Technologies. Rep. N.p.: McKinsley Global Institute, 2012
"Social Media Guidelines." Social Media Guidelines. University of Notre Dame. University of
Notre Dame Office of Public Affairs and Communications, n.d. Web. 06 Dec. 2013.
Schindler, Don. "How Can Social Media Be Incorporated into Your Communications at Notre
Dame?" Web log post. Social Media Training for Executives. N.p., 18 Apr. 2011. Web. 8 Dec. 2013.
"Stryker Connect." Connect.Stryker.com. N.p., n.d. Web. 06 Dec. 2013.
Chui, Mitchell. "The Social Economy." The Social Economy: Unlocking Value and Productivity
through Social Technologies. McKinsley Global Institute, July 2012. Web. 07 Dec. 2013.
Hempel, Jessi. "How Facebook is Taking Over Our Lives” (Features Cover Story)(Cover Story)."
Fortune 159.4 (2009): 48.
Florida, Richard. "Is Social Media Driving the Economy?" The Atlantic 27 Oct. 2010: n. pag. The
Atlantic. 27 Oct. 2010. Web. 3 Oct. 2013.
.

19. References, Photographs & Infographics
"20 Colleges Making Good Use of Social Media | USA TODAY College." 20
Colleges Making Good Use of Social Media | USA TODAY College.
USA Today, 27 June 2011. Web. 5 Dec. 2013
Haran, Tim. 2013. Photograph. Why Is Social Media Important to Business.
20 Nov. 2013. Web. 5 Dec. 2013.
"Infographic: What Makes Social Media so Influential?" Infographics
Archive. Dashburst, n.d. Web. 06 Dec. 2013.
"Stryker Connect." Connect.Stryker.com. N.p., n.d. Web. 06 Dec. 2013.
Chui, Michael, James Manyika, and Richard Dobbs. The Social Economy:
Unlocking Value and Productivity through Social Technologies.
Rep. N.p.: McKinsley Global Institute, 2012