The document discusses how design thinking helps SAP tackle issues of viability and desirability in product development. It notes that 64% of SAP customers sometimes or never use SAP products, indicating problems with desirability. It also states that SAP has problems with viability. The document advocates using design thinking principles like interdisciplinary teams and prototyping to better understand customer needs and create innovative and viable products. It provides an example project where design thinking was used to develop prototypes with customers for a new UI.

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63 %of the world’s transactions touch an SAP system
86 % of the world’s athletic footwear provided
70 % of the world’s chocolate production

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64%13%
16%
7%
Software Usage of SAP Products by Customers
Never or Rarely Used
Often Used
Sometimes Used
Always Used

3. How Design Thinking Helps SAP
Do the Right Thing
Public

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We have a problem with desirability!

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64%13%
16%
7%
Software Usage of SAP Products by Customers
Never or Rarely Used
Often Used
Sometimes Used
Always Used
We have some problem with viability!

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How do we Innovate?

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Scrum and Lean Help us Do Things Right
But are we doing the right thing?

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Long Story Short…
Design Thinking helps SAP better tackle the
viability and the desirability of a product.

9. DESIGN THINKING
Create Innovation by combining the
right PEOPLE, the needed SPACE and
a supporting PROCESS.
THREE ASPECTS

10. THE RIGHT PEOPLE.

11. NO LONESOME RESEARCH.

12. INTERDISCIPLINARY TEAMS of T-shaped people.

13. DIFFERENT MINDSETS & EXPERIENCES.

14. THE NEEDED SPACE.

15. FLEXIBLE ENVIRONMENT

16. THE TEAM SPACE IS YOURS

17. THE SUPPORTING PROCESS.

18. THE DESIGN THINKING APPROACH
UNDERSTAND TESTPROTOTYPEIDEATE
DEFINE
POINT OF
VIEW
OBSERVE

19. Project Example: SNC UI5

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Project Example: Co-Innovation Customers

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Project Example: Prototype Progression

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Project Example: Prototype Progression

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Project Example: Prototype Progression

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Project Example: Prototype Progression

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Project Example: Prototype Progression

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Project Example: Prototype Progression

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Project Example: Prototype Progression

28. Thank you
Balazs Buday
Product Owner / Design Thinking Coach
balazs.buday@sap.com
SAP Hungary