This presentation was given by Jacob Wilcock of Atypon during the NISO Virtual Conference on Ebooks, held October 5, 2016

1. 1
Laying the Groundwork
Platforms, Devices, & Interfaces
Jacob Wilcock
Director, Publishing Technologies
NISO Virtual Conference: Experts on E-Books
Wednesday, October 5, 2016

2. 2
Challenges and opportunities
Laying the groundwork

3. 3
Systemic challenges
in the e-book experience

4. 4
Ecosystem fragmentation
• Formats
ePub, PDF, HTML, mobi
• Dedicated reading devices
Kindle, Kobo, Nook
• Reading applications
Desktops/laptops, tablets, smartphones,
cloud readers for in browser access to e-
books
• DRM
Adobe DRM, Amazon's DRM, Marlin DRM,
Apple's Fairplay DRM, Google Widevine DRM,
custom proprietary DRM
Behavior fragmentation
• Discovery
Search engines like Google Scholar, discovery services like
EBSCO and ProQuest, custom discovery services on
publisher sites and e-book distributors
• Access
purchase, rent, cloud access, download, print / copy
/share, progress synchronization, online / offline,
navigation
• Readership & reader personas
student, researcher, practitioner, professional, faculty
• Interaction
lookup, share/cite/bookmark, deep link to content,
annotate/highlight/keep notes, search
• Accessibility
audiobooks, text to speech, layout adaptation for visual
impairments

5. 5
Challenges across stakeholder perspectives
• Behaviors that work for print
don’t always work for e-books
• Books are owned, e-books are
licensed
• Considering e-books as a port
from paper to digital hinders
quality
• Silos in the ecosystem lead to
a fragmented user experience
• Retain value relative to print
model
• Prevent unauthorized access to
content
• Understand audience
expectations
• Leverage new discovery and
access channels
• Develop new business models
to adapt to changing landscape
• Deal with interoperability in a
siloed ecosystem
• Efficiently perform collection
management
• Adapt to copyright provisions
that affect ILL and title
ownership
• Apply efficient licensing
strategies
• Cope with sustainability of e-
book access
• Deliver a frictionless
experience to patrons
Publishers Libraries Readers

6. 6
Opportunities across stakeholder perspectives
• Enrich content with context
• Personalize content
suggestions
• Deeper content interaction
through sharing and
collaborating
• Improve content discovery
• Diversify access models
• Rich, multimedia content in
continuum
• Richer supplements and cross-
pollination with other
publications
• Improve user targeting to
promote content
• New business models: rentals,
slots, a-la-carte
• Analytics to improve content
value and reading experience
• Improve e-book discoverability
for patrons
• Adopt innovative access to and
interaction with e-books
• Contribute to the development
of new business models
• Use analytics to understand
content usage and improve
licensing efficiency
Publishers Libraries Readers

7. 7
Targeting the cross sections of
publishers, libraries, and readers
Platform Perspective

8. 8
Improve Discovery
• SEO
Comply with Google requirements
• Increase focus on browsing
Browse pushes content, search pulls
content
• Personalize recommendations
Based on user attribution, user
profiling, social, usage and search
patterns
• Search tools
Search history, saved search filters,
search alerts, search suggestions

9. 9
Improve Discovery
• SEO
Comply with Google requirements
• Increase focus on browsing
Browse pushes content, search pulls
content
• Personalize recommendations
Based on user attribution, user
profiling, social, usage and search
patterns
• Search tools
Search history, saved search filters,
search alerts, search suggestions
Promote Interoperability
Remove Friction
• Maintain personal and institutional
context across sites & devices
Identities, authentication
• Cross device/browser synchronization
Reading progress and annotations
• Uniform, format-agnostic interaction
with e-books
• Standard based, interoperable
annotations

10. 10
Improve Discovery
• SEO
Comply with Google requirements
• Increase focus on browsing
Browse pushes content, search pulls
content
• Personalize recommendations
Based on user attribution, user
profiling, social, usage and search
patterns
• Search tools
Search history, saved search filters,
search alerts, search suggestions
Promote Interoperability
Remove Friction
• Maintain personal and institutional
context across sites & devices
Identities, authentication
• Cross device/browser synchronization
Reading progress and annotations
• Uniform, format-agnostic interaction
with e-books
• Standard based, interoperable
annotations
Seamless Reading
• Support both PDF (legacy) and
ePub
• Enhance content with media
• Deep linking to useful and
relevant content and metadata
• Reading and layout preferences
personalization

11. 11
Improve Discovery
• SEO
Comply with Google requirements
• Increase focus on browsing
Browse pushes content, search pulls
content
• Personalize recommendations
based on user attribution, user
profiling, social, usage and search
patterns
• Search tools
Search history, saved search filters,
search alerts, search suggestions
• Quick navigation options
• Personal library, reading lists,
recommendations, favorites
• Notifications on content,
availability, update and usage
• Offline
Promote Interoperability
Remove Friction
• Maintain personal and institutional
context across sites & devices
Identities, authentication
• Cross device/browser synchronization
Reading progress and annotations
• Uniform, format-agnostic interaction
with e-books
• Standard based, interoperable
annotations
Seamless Reading
• Support both PDF (legacy) and
ePub
• Enhance content with media
• Deep linking to useful and
relevant content and metadata
• Reading and layout preferences
personalization
Facilitate Access
• Bookmarks
• Interactive Table of Contents

12. 12
Afford advanced interactions
• - Rich media content overlays
• - Annotations
comment threads, highlights, notes
• - Feedbacks, rating, recommend
• - Follow users (not platforms)
Sharing and collaboration
• - Private, public, group sharing of
content and annotations
• - Peer Reviews
• - Community moderation
• - Real time or offline collaboration
with content
• - Real time communication threads
• - Push notifications: web or mobile

13. 13
New offer & license models

14. 14
New offer and license models
• Access Rights Management

15. 15
Content as a Service Analytics

16. 16
Content as a Service
• Distribute through multiple channels (Amazon, Google, Apple…)
Robust and dynamic encoding, packaging, delivery
optimization of features, assets and metadata
• Distribute to diverse users
User curated content bundling

17. 17
Analytics
• Instrument all aspects of life cycle
• Instrument usage patterns, user
attribution and profiling
• Add insight and visualization tools for
publishers
• Respect privacy

18. 18
• Gather insights on readers
• Enhance content with context
• Personalize the browsing and searching experience
• Embrace new business models to diversify access to e-books
• Break down the barriers of technology to promote interoperability,
sharing and collaboration
Innovate to deliver delightful and productive reading experiences
Takeaways

19. THANK YOU