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HOW TO ACCELERATE
DIGITAL SOLUTIONS
TO WIN IN THE NEW NORMAL
Copyright @ 2020 Bain & Company. All rights reserved.
Any use of this material without specific permission of Bain & Company is strictly prohibited
Context for these materials
• COVID-19 is a humanitarian crisis and a global challenge. In this interconnected world, we have seen the virus spread
rapidly, and we are still gathering information to understand both its cause and its impact
• We are grateful for the businesses, governments, non-profits, and individuals around the world that are working to
protect those that are sick or in danger of becoming so and “flatten the curve”
• There is a lot that is still unknown about COVID-19; these materials are an attempt to shed light on what we know so
far to help businesses make informed decisions
– The top priority for all businesses is to protect the safety and health of employees and customers, for which there are WHO, CDC, and
other national guidelines
– Bain is not an expert on epidemiology and containment policies, however given our 45+ years of experience advising companies during both
economic booms and busts, we are committed to spreading accurate and timely information to reduce the unknowns for businesses
and business leaders
• Our focus is to enable companies to make rapid and practical decisions; with a global pandemic that is rapidly
spreading and changing, now is not the time for detailed decision making; the need for speed and the right directional
strategy outweighs the need to get intricate details right, and we are committed to helping business leaders navigate the
path forward
1COVID situation and our
perspective on the new normal
2How to leverage digital solutions/
initiatives to win in the new scenario
Agenda
Source: Johns Hopkins University updated at May 07th – Data up to May 06rd . Statista for lockdown measures - updated Apr 07th
A health and humanitarian crisis unlike any experienced
Lock-down measures present across the globe
~60m
~47m
~67m
~65m
~1.3bn
~306m
~130m
~44m
~49m
~57m
~150m
Inhabitants
No
Lockdown
Light
restrictions
Medium
restrictions
Strong
restrictions
Legend
~3.5-4bn
of people impacted by
lockdown
~11m
~83m
Number of people affected by lockdown
COVID19
Countries in different stages of cases evolution
Cases double
every 4 days
Cases double
every 2 days
Cases double
every 3 days
Note: 1Baseline projection on Feb/20; 2Baseline projection on May/20; 32018 growth vs 2020 Post-COVID projection. Non durable goods include grocery stores, drug stores, gas stations among others; Durable goods include apparel and sports, furniture,
appliances and consumer goods, department stores.
Source: LCA GDP Growth projections; WTTC; FGV, Cielo
Significant impact
Legend
Low impactSevere Impact
Tourism Manufact. Transport
& storage
Construc-
tion
Retail &
CPG
Energy &
water
Financial
Services
Mining Agriculture
Trend varies by product
category, for example:
Non durable goods: +6% rev
Durable goods: -26% rev
COVID19 COVID-19 crisis hit all sectors, but at different levels
COVID19
Different industries in Brazil will have different recovery
curves, but all should take long
• Groceries
How digital solutions can accelerate recovery and retool organizations for the
trends that are shaping the new normal?
2. Accelerate
through recovery
3. Retool
for new world
1. Protect and
ensure continuity
Business
cycle
Source: Bain survey, (N=2.131), Q1: Which of the following options best describes your situation during the Coronavirus pandemic?, Q2: How long do you think it will be before restrictions related to the Coronavirus pandemic are lifted and life is mostly
back to normal (e.g. the threat of Coronavirus is reduced significantly, restrictions on movement are no longer necessary, businesses are re-opened)?
of respondents in partial
or total isolation
25% are in total isolation
85% 40%
of respondents expect it to
last more than 3 months
50% between 1-3 months
Slowing the spread itself disrupts many aspects of life, and for much
longer than anticipated
Activities:
Pre-Covid
Now
Hour spent per day
breakdown
Daily necessity
Sleep, eat,
personal hygiene
etc.
Work and study
Meetings, learning,
finish work tasks
along or
collaboration
Indoor
entertainment
Mahjong, spend
time with family
Indoor exercise
Yoga, push ups
Outdoor
activities
Exercise, jogging,
social gathering
Source: Bain survey, (N=2.131)
Digital
entertainment
On mobile, laptop,
TV and gaming
devices
Transport
Public or own
transportation
Change in time
(Now/Pre in %)
11%-23%-46% 47%31%22%-53% 23%
Others
Talk,
organize,
etc.
Customers in isolation spend their time very differently
Many have been pushed into digital channels to meet essential needs,
accelerating adoption
Source: Bain survey, (N=2.131)
First attempts during the epidemic (in the last 4 weeks) (% of respondents)
Work from home
softwares
21%
Pay for online
entertainment
16%
Watch live broadcast
through mobile
44%
Social e-commerce/
Community groups
12%
Buy indoor fitness
equipment
3%
Try online banking
40%
Buy groceries online
17%
Order a meal through
an app
27%
Online education
courses
29%
Online medical
consultation
11%
!! !! !!
!! !!
!!Essential needs
Delivery suppliers and e-commerce are receiving new users with the crisis;
High NPS signals continuity of these relationships
Source: Survey Bain Brazil, (N=2.131), Net Promoter Score: How likely is it that you would recommend our company/service to a friend or colleague? The scoring for this answer is most often based on a 0 to 10 scale.
% of respondents attempting for the first time, or significantly increasing use during the last 4 weeks
Most consumers expect to be economically hindered, specially in low
income groups
Note: Low income considers households with total income lower than R$2,078 per month; Mid income considers households with total income between R$2,078 - 10,390; High income considers households with total income higher than R$10,390, Q1:
How much do you expect Coronavirus will impact your household income?
Source: Bain survey, (N low income = 731, N mid income = 1,118, N high income = 282, N total = 2,131)
Expected financial impact (as % of respondents)
70%
of respondents expect
reduced household income
Note: 1) Superfluous categories: restaurants, travel, beauty. Important categories: education, home maintenance, fitness; Net spending reduction =% says will spend less -% says will spend more. 2) Default is considered to be a delay greater than 90 days
in payment. Source: April 16 Bain & Co. survey. N = 2,131; Expert interviews, News clipping, Bain & Co. analysis
Retail
Apparel, Footwear and Optics
Education
Higher Education
Real Estate Rental
Commercial/Residential
Higher rate of
late payments in
mar/20 vs. mar/19
Higher rate of
late payments in
apr/20 vs. apr/19
Default2 expected
in 2020
Default expected by
real estate agencies
in 2020
25% 71% 11% 30%
Many are already facing difficulties standing for financial commitments
Some changes in prioritized Elements of Value will persist in the new normal
Quality
Inwardly-focused value Outwardly-focused value
Social impact elements
Life-changing elements
Emotional elements
Functional
elements
Significant reprioritization
Informs
Design/
aesthetics
Sensory
appeal
Makes
money
Reduces
risk
Organizes Integrates
Attractive-
ness
Fun/
entertain-
ment
Therapeutic
value
Wellness
Rewards
me
Nostalgia
Badge
value
Affiliation and
belonging
HeirloomMotivation
Self
actualization
Provides
hope
Self
transcenden-
ce
Moderate reprioritization
Reduces
effort
Avoids
hassles
Reduces
cost
Variety
Provides
access
Simplifies
Saves
time
Connects
Reduces
anxiety
Likely to persist in the “New Normal”
(vaccine and/or infections close to zero)
Source: Consumer interviews
Scan or click here for
more info on Elements
of Value
Some consumers shifts will likely accelerate and deepen due to the current crisis,
while some have yet to be proven
Acceleration in
online channels
and digital
content, not only
products
Increase in
social media
engagement
Out of home
behavior during
recovery still
affected by
safety concerns
Increased focus
on health &
wellness
Increasing
importance of
social
responsibility and
local community
support
Heightened price
sensitivity drives
down-trading in
price-ladder and
private label
options
Clear consumer trends The jury still out
Shift to at home
consumption of
goods and
services
(including
entertainment)
Flexible work
environment
Everything
digital
Flight to
Value
At home
consumption
Health &
safety
Social
responsibility
Income disparity
gap and risk
perception
differences will
drive behavior
and preferences
divergence
Polarization of
preferences
1COVID situation and our
perspective on the new normal
2How to leverage digital solutions/
initiatives to win in the new scenario
Agenda
We see various digital enablers to win in the new normal
Data & Analytics
Harness the power of data from
proof of concept to production
using cutting edge analytic
techniques
Digital marketing
Find and convert customers
using the full power of data,
analytics, creative and customer
experience
Design/build
Create products and services
that exceed evolving
expectations, through human
centered design
Automation
Capture efficiencies and
effectiveness through the power of
automation and machine
intelligence
New ways of working
Set values and principles that guides
work and how to engage with
customers (includes agile practices,
like scrum, but also values)
New business innovation
Unlock business value via modern
technology strategies, systems and
delivery capabilities
Enterprise technology
Unlock business value via modern
technology strategies, systems and
delivery capabilities
Partnership ecosystem
Access the unparalleled network
of technology partners and
thought leaders
Scan or click here
for more info on Bain
Vector
Today we will focus on 3 digital winning solutions for the new normal
Leveraging data&
analytics to make better
decisions in uncertain
times
Powering automation
to become more
efficient and deliver more
value
Understanding the
customer and adapting
rapidly the value
proposition
Today we will focus on 3 digital winning solutions for the new normal
Leveraging data&
analytics to make better
decisions in uncertain
times
Powering automation
to become more
efficient and deliver more
value
Understanding the
customer and adapting
rapidly the value
proposition
To win in the new normal, companies must leverage multiple sources of data, robust
analytical tools and a “test & learn” approach for the most relevant decisions
Broad and robust data sets:
Deep understanding of each customer individually and
the context using multiple sources of data
Effective modelling:
For each decision, understand what information is relevant
and how to use it – right analytical tool and technique
Test & Learn:
Develop dynamic process to test hypothesis and
continually improve recommendations/decisions
1
2
3
4 Scaling:
Engage key people on
the decision and
implementation
process to capture
results (change
management)
To win in the new normal, companies must leverage multiple sources of data, robust
analytical tools and a “test & learn” approach for the most relevant decisions
Fraud Analysis
Demand Forecasting Pricing
Credit EvaluationCollections
Digital Marketing
Predictive
Maintenance
Offer & Promo
Improvement VS
manual forecast*
EBITDA
improvement*ROI increase*
Revenue increase
potential*
Note (*): According to results obtained with clients
of reduced loss* Credit growth on
attractive loans*
Growth in Cash
collection rate*
50%24% 50% 14%
2.5x40%of EBITDA potential*
5 p.p13%
Collections
Growth in Cash
collection rate*5 p.p
To win in the new normal, companies must leverage multiple sources of data, robust
analytical tools and a “test & learn” approach for the most relevant decisions
Fraud Analysis
Demand Forecasting Pricing
Credit Evaluation
Digital Marketing
Predictive
Maintenance
Offer & Promo
Improvement VS
manual forecast*
EBITDA
improvement*ROI increase*
Revenue increase
potential*
Note (*): According to results obtained with clients
of reduced loss* Credit growth on
attractive loans*
50%24% 50% 14%
2.5x40%of EBITDA potential*
13%
It is very important to understand the DNA of the customers as well as their life
moments
Shopping behavior
Customer propensities
towards shopping
Open/click rate
Shopping missions
Product categories
Preferred channel
Coupon usage
Store tracking
Average purchase ticket
Avg # of products in the basket
Source: Bain experience
Raw data Processed data
Life moments
Related to family
and career
Newly single
Pregnancy
Back to school
Marriage
New job
Moving to new house
Transactional
Data collected
during interactions
Searching products
Products bought
In-app clicks
Shopping transactions
Credit card purchases
Loyalty points redeem
N O N E X H A U S T I V E
Environmental
Data collected from
other sources
3rd party cookies
Facebook likes
Customer surveys
Social media posts
Geolocation
History in other retailers
Descriptive
Informed profile and
demographics
Gender
Age
Style
Address
Marital status
Contact information
Income level
Credit card number
Attitudinal
Preferences, opinions,
desires and sentiments
NPS insights (sentiment)
Opinion about product features
Social media sentiment
For each decision, there will be an ideal level of personalization
Global/unique01
Segmented02
Customized03
Personalized
04
Hyper-personalized
05
Customers receive identical offering communications – specially focused on
brand positioning (e.g.: Covid social impact campaign, mass channels
communications)
Customers receive a curated offering and promotion based on their shared
behaviors with a wider group of customers (e.g. channel assortment & promo, client
segment offer & pricing)
Customers select and customize their individual promotions (e.g. the product itself
and / or discount type) from a curated list (open or closed)
Customers are sent the most relevant set of live promotions based on their
individual behavior
Customers receive unique promotions, where the constituent elements (product,
offer type, offer depth, timing etc.) have been tailored based on their individual
behavior
+ -Personalization level Offering & promo example
Target groups Control
Customers
Create campaign variations Measure to generate insights
Campaign A
10% off
Prod. A
10% off
Prod. N
…10% off
Prod. A
Experimentation is then crucial to test and enhance the personalisation engine
iteratively; the right data and analytical tool are key to yield best results
10% off cat. A 20% off cat. C20% off cat. A
…
Hi Ted! [Humor]
Hi, Ted!
[Product]
…Hi, Ted!
[Humor]
• Measuring by incrementality
– Incrementality is about measuring the
incremental lift in KPIs vs. representative
control groups for each campaign
– It is useful to measure campaign’s success
and point out most effective variants
• Enablers for incrementality
– Companies have to keep different control
group levels (e.g. baseline) in order to
measure incrementality
> For some KPIs, companies have to hold
control group without contact for months
– Attribution of top and bottom line metrics
at the customer level is also a key enabler
> E.g.: campaign costs (operations,
creative, paid ads) and outcomes (# sales,
revenue)
…
Test with target customer segments
1
Goal: increase
margin
offering
premium
Variables:
product
offered, image
showed
Campaign B
2
Goal: drive
revenue
offering 2nd
category
Variables:
discount level,
category
offered
Campaign C
3
Goal:
generate
awareness of
new collection
Variables:
layout, text
and image
showed
Experimentation starts soft for pilots, but some enablers are needed to scale it up
Different analytical
experiments can be used
depending on context and goal
(e.g. Multivariate test,
Multi-Armed Bandit,
Group Balancing)
Scan or click here for
more info on Test for
Results
Even simple levers as layout and subject line can yield significant sales uplift
R E S T A U R A N T C O E X A M P L E
Creative layout
• Traditional (text on top and food image below)
• Traditional + module for food images below
• Food-first (food image on top and text below)
3 creative layouts types:
Subject line
• Tone (humor, straightforward, etc.)
• Focus (product taste, quality, etc.)
• Deal mention (mentioned or not)
10 subject lines with variations of:
Offering
• Product type (main course, side dish, etc.)
• Product quantity (1-4 meals, boxes, etc.)
• Incentive type (% off, $ off, free dessert, etc)
• Incentive depth ($1-10 off, 20- 40% off, etc)
17 offerings with variations of:
Source: Bain experience
+9%
+16%
+10%
Sales uplift vs control group (%)
Avg. weighting of winning option by customer segment
Collections
Growth in Cash
collection rate*5 p.p
To win in the new normal, companies must leverage multiple sources of data, robust
analytical tools and a “test & learn” approach for the most relevant decisions
Fraud Analysis
Demand Forecasting Pricing
Credit Evaluation
Digital Marketing
Predictive
Maintenance
Offer & Promo
Improvement VS
manual forecast*
EBITDA
improvement*ROI increase*
Revenue increase
potential*
Note (*): According to results obtained with clients
of reduced loss* Credit growth on
attractive loans*
50%24% 50% 14%
2.5x40%of EBITDA potential*
13%
Applying advanced analytics to optimize Digital Marketing can lead to
higher sales uplift and lower investment levels Scan or click here for
more info on Digital
Marketing
Channel P&L
ROI per channel and
campaign
Spend distribution
per channel
Test performance
versus control
Overall performance assessment and easy visualization through dashboards
Affiliates: Profit per partnerText: ROI vs Impr. Share Shopping: Pricing comparison Profitability per audience
Channel specific deep dives (examples)
EcommerceCo Case Example
+5 to
10%
+45 to
50%
cash marginEstablished a culture of testing, which
made it possible to find opportunities in all
marketing channels
~50% Increase in ROI
(not ROAs) revenue
Today we will focus on 3 digital winning solutions for the new normal
Leveraging data&
analytics to make better
decisions in uncertain
times
Powering automation
to become more
efficient and deliver more
value
Understanding the
customer and adapting
rapidly the value
proposition
Customer experience is rapidly gaining relevance in the business context
Higher customer
expectation
Experience as a
key differentiator
Direct impact on
the bottom line
Technology-
enabled solutions
The options are becoming increasingly clear, the "how" is harder than the "what"
Routine customer episodes with up to 40%
failure rate in digital
Reduced physical channels and surge in contact
center volumes and wait times (up to 30x)
Digital adoption matter now
more than ever and it can be
achieved following three main
steps
Prioritize new customer
moments of truth and
assess their impact on
experience and cost
Re-design selected
episode in a fully virtual
yet pragmatic way
Align cross-functional
teams to priorities and
implement quick wins
2 31
Journeys are prioritized based on customer experience and
cost impact
Financial and
operational
metrics
48%
Digital channel
usage
vs. 53%
for NPS leader
67%
Interactions are
“Right First Time”
vs. 72%
for NPS leader
More time to
complete episode
19 minutes vs. 15 minutes
for NPS leader
25%
Leader:
-5
-10
-15
-20
-25
Move moneyJoin the bank
Deposit/with-
draw money
Engage
and reward
Keep money
and data safe
Open
checking
account
New
credit
card
Digital
onboard-
ing Pay bills
Check
balance
Transfer
to FF
Money
deposit
Money
with-
drawal
Manage
credit
limit
Redeem
rewards
POS
decline
Replace
lost/stolen
cards
Resolve
a fraud
-5
-3
-6
Scan or click here for
more info on
Competitive NPS
positioning
The combination of both assessments will allow you to take decisions that will
reduce cost while accelerating digital
Example initiatives
Reduce unit cost
Simplify, automate and digitalize
end to end customer episodes
Shift mix
Accelerate digital adoption putting the
customer in control with ability to self serve
Reduce quantity
Eliminate bad and
avoidable volume
• Auto status updates reducing inquiry calls
• Digital application submission reducing
incomplete forms and rework
• AI-based tailored campaigns to increase
digital adoption
• Digitally-enabled tools
• AA/AI augmented actuarial model and
pricing engine, automated UW engine and
straight through processing
• Simplified and automated processes
• Workforce scheduling to optimize
productive time
• Labor mix optimization
Customer experience is prioritized by identifying the
moments of truth of the journey
Customer
Need
Manage my savings Manage my wealth Own a home
Accelerate Digital Service
Maximize digital sales
Scan or click here
for more info on
Customer experience is prioritized by identifying the moments of truth of the
journey
frequency
Potential to delight (%)
Product
availability
Product
change due to
unavailability
Product
search in
app
Seafood
Fresh
Food
Time
waiting in
line
Product
return
Loyalty
program
Login
Payment
methods
Wine
section
Online
touchpoints
Offline
touchpoints
Routine stock up Event stock up Fill inCustomer
Need
Seafood
Fresh
Food
Payment
methods
Potential to annoy (%)
After prioritizing the customer episodes, redesign the selected journeys
Deep customer ethnography used to identify
customer needs and preferences
The new fraud experience will come down to
five “big rocks”
Proactive and immediate notification
Rapid and seamless authentication
Effective, friendly interactions
Same day refunds with no hassle
Minimal spend disruption
B A N K C O E X A M P L E
In parallel, Agile teams setup around the episodes accelerate results
through continuous improvement of the experience
I need a Credit Card to enable my purchases
Onboard Use Solve Issue Cancel
Episode Owner
Integrated processes and policies
Ensure experiences are backed by
effective, efficient, compliant operations
Measurable outcomes
Revenue creation, cost avoidance,
customer satisfaction, customer
adoption, and quality
Cross-functional resources
Business, IT, digital, data, designed to
fix, improve, and transform experiencesFunctions
Design/
Cx
Ops
Channels
CVPs
Products
Sales &
Mkt
IT Network
Infra-
tructure
Experts
Episode: My card was declined by fraud
Scan or click here
for more on Agile
from Bain & HBR
Problem: Limited growth in application users
Solution: Deployment of improved customer in-app
registration
50% increase
in first deposit rate at eWallet co
4x increase
in in-store e-commerce purchases in pilot
stores at Fashion Co
Fashion Co
Problem: Declining store productivity and inefficient
inventory management
Solution: Deployed an application that provided a
seamless and decentralized checkout experience
Problem: Declining sales and inefficient supply chain
management
Solution: Deployment of improved web & mobile
sites, order tracking dashboard, and leads
management system
130% over target
in consumer orders at Industrial Co
eWallet Co Industrial Co
Accelerating the improvement of customer experience will bring significant results
Today we will focus on 3 digital winning solutions for the new normal
Leveraging data&
analytics to make better
decisions in uncertain
times
Powering automation
to become more
efficient and deliver more
value
Understanding the
customer and adapting
rapidly the value
proposition
Pandemic challenging past beliefs of
automation
But thinking tactically – not grounding
automation in business process redesign
Automation being elevated as key
initiative to adapt to new environment
What we
are seeing
Questioning current ways of working
due to work from home and business
continuity issues
Before the crisis
Over 1 million
knowledge-based
jobs globally expected to
be replaced by automation
and AI in 2020
Of all current jobs
could be automated
to some degree
US Healthcare industry
alone has saved $100B+
annually by automating
administrative work
Automation is changing how companies operate and people work
1M $100B+50% 88%
Of all job losses in last
three recessions took
place in routine, highly
automatable jobs
E X A M P L E S
P h a r m a R&D
H o s p i t a l Procurement
B a n k i n g Loan processing
I n s u r a n c e Claims management
D i s t r i b u t o r Supply chain
C h e m i c a l s Sales
H o t e l s Customer service
H e a l t h c a r e
p r o v i d e r
Finance
R e t a i l
Support clinical testing for vaccine development, accelerating data entry
Support 10x surge in PPE order volumes, balancing orders and inventory in real time
Process 50x surge in loan applications due to US CARES act
Process 300-400 FMLA claims per day, including assisting with claim
creation, validation, approval/denial of requests, and customer notification
Use process mining to analyze supply chain impacts real time and react more quickly
Process 10x surge in order intake volumes for hand sanitizers
Support overwhelmed contact center staff access data remotely and speed up calls
Support claims and revenue cycle management after dental office furloughs 60% of staff
Screen ~1M job applicants to quickly fill 100K jobsHR
Companies are turning to automation across the value chain amid the pandemic
Automation enables 24x7x365 execution,
in a fraction of the cost
66% lower error rates through automation
Multiple benefits are driving adoption of automation
Enhanced performance and quality
Greater customer responsiveness
Up to 85% of data automatically
generated to improve visibility of
operational status
Increased ease of generating data
and improved decision making
Up to 35% savings can be achieved
through automation
Lower costs
35% of global financial services players
have seen 2%–5% increase in topline
growth due to automation
Revenue growth
While automation benefits are significant, delivery can fail easily
Organizations often fall short of
their expected cost savings
There are a number of commonly observed pitfalls among organizations
whose automation programs under deliver
43%
of organizations fail to achieve their
automation cost savings target
• Thinking too tactically and/or lack of overall digital vision
• Over-stating business case, focused only on cost savings
• Picking the wrong process
• Lack of leadership buy-in and/or involvement
• Organizational fears/insufficient stakeholder management
• IT resistance or not involved early
• Deployment taking too long/waterfall instead of agile
• Unclear governance (IT, Functions, BUs)
• Need to simplify, standardize and reengineer processes to realize value
• Underestimating skills and talent neededSource: Bain Automation Survey 2019 (N=809)
The winning approach should focus on the broader digital transformation, with a
strategic roadmap and driven by the delivery of tangible results
Identify automation opportunities Support execution Build capabilities
• Proof of concept/value
• Pilots
• Project plans for scale deployments
• Software and implementation
partner selection
• Impact on talent
• Communications planning
• Change management
• Setting up governance, including
Automation Center of Excellence
• Training your teams to identify and
execute automation opportunities
• External best practices
• Identification and prioritization of
automation use cases
• Deployment of tools to assess what can
be automated
• Sizing potential savings from automation
• Diagnostic of existing
automation programs
An important first step is to size potential cost savings from automation and prioritize
where to focus automation efforts
Survey business
function leaders
Assess processes
across main functions
Identify automation
opportunities
Size potential cost savings to set goals and prioritize
where to focus automation programs
• Finance
• HR
• Supply chain /
Procurement
• Operations / Service
delivery
• Compare current
automation levels to
peer benchmarks for
each process
• Answer several key
questions:
– How do our automation
efforts compare to those
of our peers?
– Are we saving as much
as we could be with
automation?
– Where in my organization
does it make the most
sense to deploy
automation?
– What key implementation
structures lead to
deployment success?
– How does our usage of
various automation
technologies compare
with our peers?
R E C O M M E N D E D A P P R O A C H
Example output: Finance’s savings potential in the short term is ~R$XM. Closing,
accounting, and planning processes have the greatest gains
Total
13
1,6
Note: Respondents = 17 (Finance).
Source: Internal research (Pathfinder); Benchmark; Bain Analysis.
Finance and HR processes include payroll processing, cash management, accounting closing & consolidation, among others
Example output: Automation benefits go beyond cost; faster and more time-
saving gains are more relevant. However, there are challenges in implementing
Note: Respondents = 17 (Finance).
Source: Internal research (Pathfinder); Benchmark; Bain Analysis.
Top pain points to implement new automation
technologies in the organization
Faster processes
2
3
5
4
1
Freed up staff to do
higher value work
Better financial controls
and lower risk
Direct cost savings
(FTE reduction)
Indirect cost savings
(Eg, via increased
accuracy of processes)
Top benefits obtained with new automation
technologies
1
2
3
4
5
Insufficient budget or
resources
Lack of centralized
coordination (eg.,
Automation CoE)
Executive leadership
team is not fully bought
into automation
IT department not
able/willing to support
further automation
Lack skills/capabilities
needed to support
further automation
Cost-related benefits
Benefits related to
efficiency and quality
Scan or click here
for more info on
Automation
Going forward…
Get daily news from Bain on COVID-19 (and other topics) on our Linkedin page
https://www.linkedin.com/showcase/bain-&-company-brasil/
Access all Bain material on COVID-19 by accessing our website
www.bain.com/insights/topics/coronavirus/
Stay tuned for more webinars in the coming days
Get in touch to discuss individual actions for your company
Livia Moura
Partner, South America
Livia.Moura@Bain.com
THANK YOU!
Luiza Mattos
Partner, South America
Luiza.Mattos@Bain.com
Ives Moraes
Partner, South America
Ives.Moraes@Bain.com
Contact us
if you would like to discuss further

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How to accelerate digital solutions

  • 1. HOW TO ACCELERATE DIGITAL SOLUTIONS TO WIN IN THE NEW NORMAL Copyright @ 2020 Bain & Company. All rights reserved. Any use of this material without specific permission of Bain & Company is strictly prohibited
  • 2. Context for these materials • COVID-19 is a humanitarian crisis and a global challenge. In this interconnected world, we have seen the virus spread rapidly, and we are still gathering information to understand both its cause and its impact • We are grateful for the businesses, governments, non-profits, and individuals around the world that are working to protect those that are sick or in danger of becoming so and “flatten the curve” • There is a lot that is still unknown about COVID-19; these materials are an attempt to shed light on what we know so far to help businesses make informed decisions – The top priority for all businesses is to protect the safety and health of employees and customers, for which there are WHO, CDC, and other national guidelines – Bain is not an expert on epidemiology and containment policies, however given our 45+ years of experience advising companies during both economic booms and busts, we are committed to spreading accurate and timely information to reduce the unknowns for businesses and business leaders • Our focus is to enable companies to make rapid and practical decisions; with a global pandemic that is rapidly spreading and changing, now is not the time for detailed decision making; the need for speed and the right directional strategy outweighs the need to get intricate details right, and we are committed to helping business leaders navigate the path forward
  • 3. 1COVID situation and our perspective on the new normal 2How to leverage digital solutions/ initiatives to win in the new scenario Agenda
  • 4. Source: Johns Hopkins University updated at May 07th – Data up to May 06rd . Statista for lockdown measures - updated Apr 07th A health and humanitarian crisis unlike any experienced Lock-down measures present across the globe ~60m ~47m ~67m ~65m ~1.3bn ~306m ~130m ~44m ~49m ~57m ~150m Inhabitants No Lockdown Light restrictions Medium restrictions Strong restrictions Legend ~3.5-4bn of people impacted by lockdown ~11m ~83m Number of people affected by lockdown COVID19 Countries in different stages of cases evolution Cases double every 4 days Cases double every 2 days Cases double every 3 days
  • 5. Note: 1Baseline projection on Feb/20; 2Baseline projection on May/20; 32018 growth vs 2020 Post-COVID projection. Non durable goods include grocery stores, drug stores, gas stations among others; Durable goods include apparel and sports, furniture, appliances and consumer goods, department stores. Source: LCA GDP Growth projections; WTTC; FGV, Cielo Significant impact Legend Low impactSevere Impact Tourism Manufact. Transport & storage Construc- tion Retail & CPG Energy & water Financial Services Mining Agriculture Trend varies by product category, for example: Non durable goods: +6% rev Durable goods: -26% rev COVID19 COVID-19 crisis hit all sectors, but at different levels
  • 6. COVID19 Different industries in Brazil will have different recovery curves, but all should take long • Groceries
  • 7. How digital solutions can accelerate recovery and retool organizations for the trends that are shaping the new normal? 2. Accelerate through recovery 3. Retool for new world 1. Protect and ensure continuity Business cycle
  • 8. Source: Bain survey, (N=2.131), Q1: Which of the following options best describes your situation during the Coronavirus pandemic?, Q2: How long do you think it will be before restrictions related to the Coronavirus pandemic are lifted and life is mostly back to normal (e.g. the threat of Coronavirus is reduced significantly, restrictions on movement are no longer necessary, businesses are re-opened)? of respondents in partial or total isolation 25% are in total isolation 85% 40% of respondents expect it to last more than 3 months 50% between 1-3 months Slowing the spread itself disrupts many aspects of life, and for much longer than anticipated
  • 9. Activities: Pre-Covid Now Hour spent per day breakdown Daily necessity Sleep, eat, personal hygiene etc. Work and study Meetings, learning, finish work tasks along or collaboration Indoor entertainment Mahjong, spend time with family Indoor exercise Yoga, push ups Outdoor activities Exercise, jogging, social gathering Source: Bain survey, (N=2.131) Digital entertainment On mobile, laptop, TV and gaming devices Transport Public or own transportation Change in time (Now/Pre in %) 11%-23%-46% 47%31%22%-53% 23% Others Talk, organize, etc. Customers in isolation spend their time very differently
  • 10. Many have been pushed into digital channels to meet essential needs, accelerating adoption Source: Bain survey, (N=2.131) First attempts during the epidemic (in the last 4 weeks) (% of respondents) Work from home softwares 21% Pay for online entertainment 16% Watch live broadcast through mobile 44% Social e-commerce/ Community groups 12% Buy indoor fitness equipment 3% Try online banking 40% Buy groceries online 17% Order a meal through an app 27% Online education courses 29% Online medical consultation 11% !! !! !! !! !! !!Essential needs
  • 11. Delivery suppliers and e-commerce are receiving new users with the crisis; High NPS signals continuity of these relationships Source: Survey Bain Brazil, (N=2.131), Net Promoter Score: How likely is it that you would recommend our company/service to a friend or colleague? The scoring for this answer is most often based on a 0 to 10 scale. % of respondents attempting for the first time, or significantly increasing use during the last 4 weeks
  • 12. Most consumers expect to be economically hindered, specially in low income groups Note: Low income considers households with total income lower than R$2,078 per month; Mid income considers households with total income between R$2,078 - 10,390; High income considers households with total income higher than R$10,390, Q1: How much do you expect Coronavirus will impact your household income? Source: Bain survey, (N low income = 731, N mid income = 1,118, N high income = 282, N total = 2,131) Expected financial impact (as % of respondents) 70% of respondents expect reduced household income
  • 13. Note: 1) Superfluous categories: restaurants, travel, beauty. Important categories: education, home maintenance, fitness; Net spending reduction =% says will spend less -% says will spend more. 2) Default is considered to be a delay greater than 90 days in payment. Source: April 16 Bain & Co. survey. N = 2,131; Expert interviews, News clipping, Bain & Co. analysis Retail Apparel, Footwear and Optics Education Higher Education Real Estate Rental Commercial/Residential Higher rate of late payments in mar/20 vs. mar/19 Higher rate of late payments in apr/20 vs. apr/19 Default2 expected in 2020 Default expected by real estate agencies in 2020 25% 71% 11% 30% Many are already facing difficulties standing for financial commitments
  • 14. Some changes in prioritized Elements of Value will persist in the new normal Quality Inwardly-focused value Outwardly-focused value Social impact elements Life-changing elements Emotional elements Functional elements Significant reprioritization Informs Design/ aesthetics Sensory appeal Makes money Reduces risk Organizes Integrates Attractive- ness Fun/ entertain- ment Therapeutic value Wellness Rewards me Nostalgia Badge value Affiliation and belonging HeirloomMotivation Self actualization Provides hope Self transcenden- ce Moderate reprioritization Reduces effort Avoids hassles Reduces cost Variety Provides access Simplifies Saves time Connects Reduces anxiety Likely to persist in the “New Normal” (vaccine and/or infections close to zero) Source: Consumer interviews Scan or click here for more info on Elements of Value
  • 15. Some consumers shifts will likely accelerate and deepen due to the current crisis, while some have yet to be proven Acceleration in online channels and digital content, not only products Increase in social media engagement Out of home behavior during recovery still affected by safety concerns Increased focus on health & wellness Increasing importance of social responsibility and local community support Heightened price sensitivity drives down-trading in price-ladder and private label options Clear consumer trends The jury still out Shift to at home consumption of goods and services (including entertainment) Flexible work environment Everything digital Flight to Value At home consumption Health & safety Social responsibility Income disparity gap and risk perception differences will drive behavior and preferences divergence Polarization of preferences
  • 16. 1COVID situation and our perspective on the new normal 2How to leverage digital solutions/ initiatives to win in the new scenario Agenda
  • 17. We see various digital enablers to win in the new normal Data & Analytics Harness the power of data from proof of concept to production using cutting edge analytic techniques Digital marketing Find and convert customers using the full power of data, analytics, creative and customer experience Design/build Create products and services that exceed evolving expectations, through human centered design Automation Capture efficiencies and effectiveness through the power of automation and machine intelligence New ways of working Set values and principles that guides work and how to engage with customers (includes agile practices, like scrum, but also values) New business innovation Unlock business value via modern technology strategies, systems and delivery capabilities Enterprise technology Unlock business value via modern technology strategies, systems and delivery capabilities Partnership ecosystem Access the unparalleled network of technology partners and thought leaders Scan or click here for more info on Bain Vector
  • 18. Today we will focus on 3 digital winning solutions for the new normal Leveraging data& analytics to make better decisions in uncertain times Powering automation to become more efficient and deliver more value Understanding the customer and adapting rapidly the value proposition
  • 19. Today we will focus on 3 digital winning solutions for the new normal Leveraging data& analytics to make better decisions in uncertain times Powering automation to become more efficient and deliver more value Understanding the customer and adapting rapidly the value proposition
  • 20. To win in the new normal, companies must leverage multiple sources of data, robust analytical tools and a “test & learn” approach for the most relevant decisions Broad and robust data sets: Deep understanding of each customer individually and the context using multiple sources of data Effective modelling: For each decision, understand what information is relevant and how to use it – right analytical tool and technique Test & Learn: Develop dynamic process to test hypothesis and continually improve recommendations/decisions 1 2 3 4 Scaling: Engage key people on the decision and implementation process to capture results (change management)
  • 21. To win in the new normal, companies must leverage multiple sources of data, robust analytical tools and a “test & learn” approach for the most relevant decisions Fraud Analysis Demand Forecasting Pricing Credit EvaluationCollections Digital Marketing Predictive Maintenance Offer & Promo Improvement VS manual forecast* EBITDA improvement*ROI increase* Revenue increase potential* Note (*): According to results obtained with clients of reduced loss* Credit growth on attractive loans* Growth in Cash collection rate* 50%24% 50% 14% 2.5x40%of EBITDA potential* 5 p.p13%
  • 22. Collections Growth in Cash collection rate*5 p.p To win in the new normal, companies must leverage multiple sources of data, robust analytical tools and a “test & learn” approach for the most relevant decisions Fraud Analysis Demand Forecasting Pricing Credit Evaluation Digital Marketing Predictive Maintenance Offer & Promo Improvement VS manual forecast* EBITDA improvement*ROI increase* Revenue increase potential* Note (*): According to results obtained with clients of reduced loss* Credit growth on attractive loans* 50%24% 50% 14% 2.5x40%of EBITDA potential* 13%
  • 23. It is very important to understand the DNA of the customers as well as their life moments Shopping behavior Customer propensities towards shopping Open/click rate Shopping missions Product categories Preferred channel Coupon usage Store tracking Average purchase ticket Avg # of products in the basket Source: Bain experience Raw data Processed data Life moments Related to family and career Newly single Pregnancy Back to school Marriage New job Moving to new house Transactional Data collected during interactions Searching products Products bought In-app clicks Shopping transactions Credit card purchases Loyalty points redeem N O N E X H A U S T I V E Environmental Data collected from other sources 3rd party cookies Facebook likes Customer surveys Social media posts Geolocation History in other retailers Descriptive Informed profile and demographics Gender Age Style Address Marital status Contact information Income level Credit card number Attitudinal Preferences, opinions, desires and sentiments NPS insights (sentiment) Opinion about product features Social media sentiment
  • 24. For each decision, there will be an ideal level of personalization Global/unique01 Segmented02 Customized03 Personalized 04 Hyper-personalized 05 Customers receive identical offering communications – specially focused on brand positioning (e.g.: Covid social impact campaign, mass channels communications) Customers receive a curated offering and promotion based on their shared behaviors with a wider group of customers (e.g. channel assortment & promo, client segment offer & pricing) Customers select and customize their individual promotions (e.g. the product itself and / or discount type) from a curated list (open or closed) Customers are sent the most relevant set of live promotions based on their individual behavior Customers receive unique promotions, where the constituent elements (product, offer type, offer depth, timing etc.) have been tailored based on their individual behavior + -Personalization level Offering & promo example
  • 25. Target groups Control Customers Create campaign variations Measure to generate insights Campaign A 10% off Prod. A 10% off Prod. N …10% off Prod. A Experimentation is then crucial to test and enhance the personalisation engine iteratively; the right data and analytical tool are key to yield best results 10% off cat. A 20% off cat. C20% off cat. A … Hi Ted! [Humor] Hi, Ted! [Product] …Hi, Ted! [Humor] • Measuring by incrementality – Incrementality is about measuring the incremental lift in KPIs vs. representative control groups for each campaign – It is useful to measure campaign’s success and point out most effective variants • Enablers for incrementality – Companies have to keep different control group levels (e.g. baseline) in order to measure incrementality > For some KPIs, companies have to hold control group without contact for months – Attribution of top and bottom line metrics at the customer level is also a key enabler > E.g.: campaign costs (operations, creative, paid ads) and outcomes (# sales, revenue) … Test with target customer segments 1 Goal: increase margin offering premium Variables: product offered, image showed Campaign B 2 Goal: drive revenue offering 2nd category Variables: discount level, category offered Campaign C 3 Goal: generate awareness of new collection Variables: layout, text and image showed Experimentation starts soft for pilots, but some enablers are needed to scale it up Different analytical experiments can be used depending on context and goal (e.g. Multivariate test, Multi-Armed Bandit, Group Balancing) Scan or click here for more info on Test for Results
  • 26. Even simple levers as layout and subject line can yield significant sales uplift R E S T A U R A N T C O E X A M P L E Creative layout • Traditional (text on top and food image below) • Traditional + module for food images below • Food-first (food image on top and text below) 3 creative layouts types: Subject line • Tone (humor, straightforward, etc.) • Focus (product taste, quality, etc.) • Deal mention (mentioned or not) 10 subject lines with variations of: Offering • Product type (main course, side dish, etc.) • Product quantity (1-4 meals, boxes, etc.) • Incentive type (% off, $ off, free dessert, etc) • Incentive depth ($1-10 off, 20- 40% off, etc) 17 offerings with variations of: Source: Bain experience +9% +16% +10% Sales uplift vs control group (%) Avg. weighting of winning option by customer segment
  • 27. Collections Growth in Cash collection rate*5 p.p To win in the new normal, companies must leverage multiple sources of data, robust analytical tools and a “test & learn” approach for the most relevant decisions Fraud Analysis Demand Forecasting Pricing Credit Evaluation Digital Marketing Predictive Maintenance Offer & Promo Improvement VS manual forecast* EBITDA improvement*ROI increase* Revenue increase potential* Note (*): According to results obtained with clients of reduced loss* Credit growth on attractive loans* 50%24% 50% 14% 2.5x40%of EBITDA potential* 13%
  • 28. Applying advanced analytics to optimize Digital Marketing can lead to higher sales uplift and lower investment levels Scan or click here for more info on Digital Marketing Channel P&L ROI per channel and campaign Spend distribution per channel Test performance versus control Overall performance assessment and easy visualization through dashboards Affiliates: Profit per partnerText: ROI vs Impr. Share Shopping: Pricing comparison Profitability per audience Channel specific deep dives (examples) EcommerceCo Case Example +5 to 10% +45 to 50% cash marginEstablished a culture of testing, which made it possible to find opportunities in all marketing channels ~50% Increase in ROI (not ROAs) revenue
  • 29. Today we will focus on 3 digital winning solutions for the new normal Leveraging data& analytics to make better decisions in uncertain times Powering automation to become more efficient and deliver more value Understanding the customer and adapting rapidly the value proposition
  • 30. Customer experience is rapidly gaining relevance in the business context Higher customer expectation Experience as a key differentiator Direct impact on the bottom line Technology- enabled solutions The options are becoming increasingly clear, the "how" is harder than the "what"
  • 31. Routine customer episodes with up to 40% failure rate in digital Reduced physical channels and surge in contact center volumes and wait times (up to 30x) Digital adoption matter now more than ever and it can be achieved following three main steps Prioritize new customer moments of truth and assess their impact on experience and cost Re-design selected episode in a fully virtual yet pragmatic way Align cross-functional teams to priorities and implement quick wins 2 31
  • 32. Journeys are prioritized based on customer experience and cost impact Financial and operational metrics 48% Digital channel usage vs. 53% for NPS leader 67% Interactions are “Right First Time” vs. 72% for NPS leader More time to complete episode 19 minutes vs. 15 minutes for NPS leader 25% Leader: -5 -10 -15 -20 -25 Move moneyJoin the bank Deposit/with- draw money Engage and reward Keep money and data safe Open checking account New credit card Digital onboard- ing Pay bills Check balance Transfer to FF Money deposit Money with- drawal Manage credit limit Redeem rewards POS decline Replace lost/stolen cards Resolve a fraud -5 -3 -6 Scan or click here for more info on Competitive NPS positioning
  • 33. The combination of both assessments will allow you to take decisions that will reduce cost while accelerating digital Example initiatives Reduce unit cost Simplify, automate and digitalize end to end customer episodes Shift mix Accelerate digital adoption putting the customer in control with ability to self serve Reduce quantity Eliminate bad and avoidable volume • Auto status updates reducing inquiry calls • Digital application submission reducing incomplete forms and rework • AI-based tailored campaigns to increase digital adoption • Digitally-enabled tools • AA/AI augmented actuarial model and pricing engine, automated UW engine and straight through processing • Simplified and automated processes • Workforce scheduling to optimize productive time • Labor mix optimization
  • 34. Customer experience is prioritized by identifying the moments of truth of the journey Customer Need Manage my savings Manage my wealth Own a home Accelerate Digital Service Maximize digital sales Scan or click here for more info on
  • 35. Customer experience is prioritized by identifying the moments of truth of the journey frequency Potential to delight (%) Product availability Product change due to unavailability Product search in app Seafood Fresh Food Time waiting in line Product return Loyalty program Login Payment methods Wine section Online touchpoints Offline touchpoints Routine stock up Event stock up Fill inCustomer Need Seafood Fresh Food Payment methods Potential to annoy (%)
  • 36. After prioritizing the customer episodes, redesign the selected journeys Deep customer ethnography used to identify customer needs and preferences The new fraud experience will come down to five “big rocks” Proactive and immediate notification Rapid and seamless authentication Effective, friendly interactions Same day refunds with no hassle Minimal spend disruption B A N K C O E X A M P L E
  • 37. In parallel, Agile teams setup around the episodes accelerate results through continuous improvement of the experience I need a Credit Card to enable my purchases Onboard Use Solve Issue Cancel Episode Owner Integrated processes and policies Ensure experiences are backed by effective, efficient, compliant operations Measurable outcomes Revenue creation, cost avoidance, customer satisfaction, customer adoption, and quality Cross-functional resources Business, IT, digital, data, designed to fix, improve, and transform experiencesFunctions Design/ Cx Ops Channels CVPs Products Sales & Mkt IT Network Infra- tructure Experts Episode: My card was declined by fraud Scan or click here for more on Agile from Bain & HBR
  • 38. Problem: Limited growth in application users Solution: Deployment of improved customer in-app registration 50% increase in first deposit rate at eWallet co 4x increase in in-store e-commerce purchases in pilot stores at Fashion Co Fashion Co Problem: Declining store productivity and inefficient inventory management Solution: Deployed an application that provided a seamless and decentralized checkout experience Problem: Declining sales and inefficient supply chain management Solution: Deployment of improved web & mobile sites, order tracking dashboard, and leads management system 130% over target in consumer orders at Industrial Co eWallet Co Industrial Co Accelerating the improvement of customer experience will bring significant results
  • 39. Today we will focus on 3 digital winning solutions for the new normal Leveraging data& analytics to make better decisions in uncertain times Powering automation to become more efficient and deliver more value Understanding the customer and adapting rapidly the value proposition
  • 40. Pandemic challenging past beliefs of automation But thinking tactically – not grounding automation in business process redesign Automation being elevated as key initiative to adapt to new environment What we are seeing Questioning current ways of working due to work from home and business continuity issues
  • 41. Before the crisis Over 1 million knowledge-based jobs globally expected to be replaced by automation and AI in 2020 Of all current jobs could be automated to some degree US Healthcare industry alone has saved $100B+ annually by automating administrative work Automation is changing how companies operate and people work 1M $100B+50% 88% Of all job losses in last three recessions took place in routine, highly automatable jobs
  • 42. E X A M P L E S P h a r m a R&D H o s p i t a l Procurement B a n k i n g Loan processing I n s u r a n c e Claims management D i s t r i b u t o r Supply chain C h e m i c a l s Sales H o t e l s Customer service H e a l t h c a r e p r o v i d e r Finance R e t a i l Support clinical testing for vaccine development, accelerating data entry Support 10x surge in PPE order volumes, balancing orders and inventory in real time Process 50x surge in loan applications due to US CARES act Process 300-400 FMLA claims per day, including assisting with claim creation, validation, approval/denial of requests, and customer notification Use process mining to analyze supply chain impacts real time and react more quickly Process 10x surge in order intake volumes for hand sanitizers Support overwhelmed contact center staff access data remotely and speed up calls Support claims and revenue cycle management after dental office furloughs 60% of staff Screen ~1M job applicants to quickly fill 100K jobsHR Companies are turning to automation across the value chain amid the pandemic
  • 43. Automation enables 24x7x365 execution, in a fraction of the cost 66% lower error rates through automation Multiple benefits are driving adoption of automation Enhanced performance and quality Greater customer responsiveness Up to 85% of data automatically generated to improve visibility of operational status Increased ease of generating data and improved decision making Up to 35% savings can be achieved through automation Lower costs 35% of global financial services players have seen 2%–5% increase in topline growth due to automation Revenue growth
  • 44. While automation benefits are significant, delivery can fail easily Organizations often fall short of their expected cost savings There are a number of commonly observed pitfalls among organizations whose automation programs under deliver 43% of organizations fail to achieve their automation cost savings target • Thinking too tactically and/or lack of overall digital vision • Over-stating business case, focused only on cost savings • Picking the wrong process • Lack of leadership buy-in and/or involvement • Organizational fears/insufficient stakeholder management • IT resistance or not involved early • Deployment taking too long/waterfall instead of agile • Unclear governance (IT, Functions, BUs) • Need to simplify, standardize and reengineer processes to realize value • Underestimating skills and talent neededSource: Bain Automation Survey 2019 (N=809)
  • 45. The winning approach should focus on the broader digital transformation, with a strategic roadmap and driven by the delivery of tangible results Identify automation opportunities Support execution Build capabilities • Proof of concept/value • Pilots • Project plans for scale deployments • Software and implementation partner selection • Impact on talent • Communications planning • Change management • Setting up governance, including Automation Center of Excellence • Training your teams to identify and execute automation opportunities • External best practices • Identification and prioritization of automation use cases • Deployment of tools to assess what can be automated • Sizing potential savings from automation • Diagnostic of existing automation programs
  • 46. An important first step is to size potential cost savings from automation and prioritize where to focus automation efforts Survey business function leaders Assess processes across main functions Identify automation opportunities Size potential cost savings to set goals and prioritize where to focus automation programs • Finance • HR • Supply chain / Procurement • Operations / Service delivery • Compare current automation levels to peer benchmarks for each process • Answer several key questions: – How do our automation efforts compare to those of our peers? – Are we saving as much as we could be with automation? – Where in my organization does it make the most sense to deploy automation? – What key implementation structures lead to deployment success? – How does our usage of various automation technologies compare with our peers? R E C O M M E N D E D A P P R O A C H
  • 47. Example output: Finance’s savings potential in the short term is ~R$XM. Closing, accounting, and planning processes have the greatest gains Total 13 1,6 Note: Respondents = 17 (Finance). Source: Internal research (Pathfinder); Benchmark; Bain Analysis. Finance and HR processes include payroll processing, cash management, accounting closing & consolidation, among others
  • 48. Example output: Automation benefits go beyond cost; faster and more time- saving gains are more relevant. However, there are challenges in implementing Note: Respondents = 17 (Finance). Source: Internal research (Pathfinder); Benchmark; Bain Analysis. Top pain points to implement new automation technologies in the organization Faster processes 2 3 5 4 1 Freed up staff to do higher value work Better financial controls and lower risk Direct cost savings (FTE reduction) Indirect cost savings (Eg, via increased accuracy of processes) Top benefits obtained with new automation technologies 1 2 3 4 5 Insufficient budget or resources Lack of centralized coordination (eg., Automation CoE) Executive leadership team is not fully bought into automation IT department not able/willing to support further automation Lack skills/capabilities needed to support further automation Cost-related benefits Benefits related to efficiency and quality Scan or click here for more info on Automation
  • 49. Going forward… Get daily news from Bain on COVID-19 (and other topics) on our Linkedin page https://www.linkedin.com/showcase/bain-&-company-brasil/ Access all Bain material on COVID-19 by accessing our website www.bain.com/insights/topics/coronavirus/ Stay tuned for more webinars in the coming days Get in touch to discuss individual actions for your company
  • 50. Livia Moura Partner, South America Livia.Moura@Bain.com THANK YOU! Luiza Mattos Partner, South America Luiza.Mattos@Bain.com Ives Moraes Partner, South America Ives.Moraes@Bain.com Contact us if you would like to discuss further