How Connected Objects Create Value

Connected Objects
Creating value through being connected

The evolution 
Everyone has heard of it
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First
Industrial Revolution
through the introduction of
mechanical production
facilities with the help of
water and steam power
Second
through the introduction of
a division of labor and
mass production with the
help of electrical energy
Third
through the use of
electronic and IT systems
that further automate
production
Fourth
through the use of cyber-
physical systems
First mechanical loom,
1784
First assembly line,
cincinnati slaughterhouses,
1870
First programmable
logic controller (PLC),
Modicon 084, 1969
Today
Time
1800 1900 2000
From Industry 1.0 to Industry 4.0
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The evolution 
And it’s just the beginning
IoT inception
0.5 Billion
connected
devices
12.5 Billion
connected
devices
50 Billion
connected
devices
6.3 B
earth
population
6.8 B
earth
population
7.6 B
earth
population
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2/3 will be other “things”:
sensors, actuators and other
devices that monitor, control,
analyze and optimize our world
The evolution 
And it’s just the beginning
By 2020, 50 billion devices will
be connected to the internet
1/3 will be PC’s, tablets,
smartphones and TV’s
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What are connected objects? 
Inspiring examples
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What are connected objects? 
Definition
Smart connected objects are everyday objects
that have the following three core components
“smart” components
sensors, microprocessors,
data storage, controls,
software, embedded
operating system,
enhanced user interface
connectivity components
ports, antennae, protocols
enabling wired or wireless
connection with the product
Connected objects are part of a large network of
objects and services - the Internet of things (IoT)
physical components
mechanical &
electrical parts
21 3
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The evolution 
Device miniaturization
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processing
power
power
consumption
The evolution 
Improvements in technology
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The evolution 
Ubiquitous wireless connection
Power
Range
Data speed
lowhigh low
low
high low
2-15km 3-50km50-150m 50-150m50m 35-200km 10cm
lowlowFast +- +-Very fast
low low
Fast
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Categorization 
Kind of interaction
Human to MachineHuman to human Machine to Machine
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Categorization 
Level of being connected
Level 1
the product
gives
information to
consumer
Level 2
the product talks
with other
products/ services
Level 3
The product talks
to a group of
other products/
services
Level 4
New services are
offered around the
product
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Categorization 
Levels of capabilities
Combining monitoring, control,
and optimization allows:
• Autonomous product operation
• Self-coordination of operation
with other products and systems
• Autonomous product
enhancement and personalization
• Self-diagnosis and service
Sensors and external data
sources enable the
comprehensive monitoring of:
• the product’s condition
• the external environment
• the product’s operation and
usage
Monitoring also enables alerts
and notifications of changes
Software embedded in
the product or in the
product cloud enables:
• Control of product
functions
• Personalization of the
user experience
Monitoring and control
capabilities enable algorithms
that optimize product operation
and use in order to:
• Enhance product performance
• Allow predictive diagnostics,
service, and repair
Monitoring Control Optimization Autonomy
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Start-ups in different sectors come up with
creative solutions and show opportunities.
Google, Tesla and other innovative companies
are investing in connected objects.
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Most companies don’t have the know-how
nor the skills to find real value in being connected.
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How can you create value through being connected?

Create more value by being connected 
Gather insights to build expertise
Jawbone Aquadraat
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Case
Babolat
What is it?
Babolat is a smart tennis racket, meant to play tennis
and to improve your game on your own.
What is the value of being connected?
Due to the connection with your smart phone, it allows
you to improve your tennis-skills
One can improve his/her expertise because the app:
• monitors your actual game
• advices you how to improve
• allows you to share information with your friends and
receive their feedback
• compares your game with professional players
What is the beneﬁt for the company?
Babolat is strengthening its position within the world of
tennis. It is seen as an innovative brand and an expert
in the sport. The goal is to increase revenue by
developing innovative connected objects that have an
added-value for their customers.
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Case
Mona
What is it?
Mona is a digital electricity meter reader that keeps
your energy usage in check. The data is collected and
shown in an interface.
Due to the Mona Meter you :
• gather insights into your energy usage at all times.
• can compare your results with other Mona users.
• become a more energy efficient user and save
money.
The value of Mona for the company lays in the data
gathered by the product. Electricity providers can
estimate and predict the electricity usage more
accurately.
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Increase efﬁciency to use time more productively
Tado Molok
ALERTS INSIGHTS PLANNING ROUTE
23 %
-2 -8
23 %
-2 -8
23 %
-2 -8
23 %
-2 -8
23 %
-2 -8
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Quisque
volutpat, neque in iaculis aliquet, dui
nisl facilisis ex, vitae gravida ligula
23 %
-2 -8
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Case
Dash button
What is it?
Amazon Dash Button is a Wi-Fi connected device that
orders goods by one press of the button.
Due to the connection customers
• can order products without going to a store or online
• save time
• stay up to date about their order
• cancel when they want
The benefit for the company is the consumers’s
extreme loyalty - having a button in people’s homes.
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Case
Big Belly
What is it?
Big Belly is a smart, self-powered waste management
& recycling solution.
Its cloud based application provides
• insights in bin fullness, volume, subsequent traffic,
weather,…
• up-to-the minute status on which locations need to
be collected or those who don’t
• use the ‘frequency to reach capacity’ to plan your
collection routes
• increase efficiency & resource management through
useful real-time data.
Big Belly distinguish themselves from competitors by
delivering extra service. The expected benefit is
increased sales.
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Add experience to delight consumer
Phonotonic BringMe
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Case
Phonotonic
What is it?
Amazon Dash Button is a Wi-Fi connected
device that orders goods by one press of
the button.
Due to the connection customers  
• can order products without going to a
store or online
• save time
• stay up to date about their order
• cancel when they want
The benefit for the company is the
consumers’s extreme loyalty - having a
button in people’s homes.
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Case
Hue
What is it?
Philips designed Hue, a light bulb of which you can
program it’s colour, brightness and timing with your
smartphone, tablet, pc.
Hue improves the level of enjoyment because it can
create a certain mood in a space by changing colours
and brightness from a pc or mobile device.
Philips strengthens its position in the lighting sector
and will be seen as an innovative brand.
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By being connected you can add
more value for your consumer and grow your business.
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Bagaar
Kronenburgstraat 14 - 16
B - 2000 Antwerpen
+32 3 283 88 12
www.bgrid.be
www.bagaar.be
info@bagaar.be

Connected Objects
Creating value through connection

How Connected Objects Create Value

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