ESL 0845L-OL

1. Organizational
Communication

2. Poor communication is probably the most frequently cited source of
interpersonal conflict. Because individuals spend nearly 70 percent of their
waking hours communicating—writing, reading, speaking, listening—it
seems reasonable that one of the biggest inhibitors of group performance is
lack of effective communication.

3. Communication is central to the existence of the organization.

4. There is the
communication
towards the clients
(external) and
communication
towards the
employees (internal)

5. What did you do
this morning?

6. Did your alarm
wake you up?

8. Brushed your teeth

10. We are surrounded by brands, by organization communication
that influence our daily habits (External Communication)

11. Advertising is a marketing strategy of communication with the
users of a product or service. Advertisements are messages paid
for by those who send them and are intended to inform or
influence people who receive them.

12. Communication involves more than the physical act of exchanging
messages. Communication is a complex process that also includes
creating and interpreting messages.

13. Formal organizational networks can be very complicated, including
hundreds of people and a half-dozen or more hierarchical levels.

14. It’s frequently assumed rumors start because they make
good gossip.

15. Can managers
entirelyeliminate
rumors?

16. What they should do,
however, is minimize the
negative consequences
of rumors by limiting
their range and impact.
No

17. Why do people choose one channel of communication over another—say,
a phone call instead of a face-to-face talk?

19. Filtering
Refers to a sender’s
purposely manipulating
information so the
receiver will see it more
favorably. A manager who
tells his boss what he feels
the boss wants to hear is
filtering information.

20. Selective
Perception
The receivers in the
communication process
selectively see and hear
based on their needs,
motivations, experience,
background, and other
personal characteristics.

21. Information Overload
Individuals have a finite capacity for
processing data. When the
information we have to work with
exceeds our processing capacity, the
result is information overload. We’ve
seen that dealing with it has become
a huge challenge for individuals and
for organizations.

22. Emotions
You may interpret the same message differently when you’re
angry or distraught than when you’re happy.

23. Language
Even when we’re communicating in the same language, words
mean different things to different people. Age and context are two
of the biggest factors that influence such differences.

24. Silence
It’s easy to ignore silence or lack of communication, precisely
because it is defined by the absence of information.

25. Employee silence
means managers lack
information about
ongoing operational
problems.
And silence regarding
discrimination,
harassment, corruption,
and misconduct means
top management cannot
take action to eliminate
this behavior.

26. Communication Apprehension
An estimated 5 to 20 percent of the
population suffers debilitating
communication apprehension , or
social anxiety.

27. Conclusion

28. ● The less distortion, the more employees will receive goals, feedback, and
other management messages as intended.This, in turn, should reduce
ambiguities and clarify the group’s task.

29. ● Whatever the sender’s expectations, the message as decoded in the receiver’s mind
represents his or her reality. And this reality will determine performance, along with the
individual’s level of motivation and degree of satisfaction.

30. ● Finally, by keeping in mind communication barriers such as gender and
culture, we can overcome them and increase our communication
effectiveness.