This is proposal shared by Nate Drysdale (BDPA CIO Team) with the National BDPA Board of Directors at its 3Q-2011 meeting held in Chicago. Vision - Social Networking within BDPA will be the premier outlet for technology professionals to network with others, learn about BDPA initiatives and activities, and become members of the organization. Mission -Leveraging social networking, BDPA will provide an outlet through social media streams, networking applications and chapter involvement to reach technology students and professionals to achieve active engaging online communities, provide ongoing information to shareholders about BDPA activities, conferences and chapters and encourage new memberships or renewals into the BDPA organization.

1. BDPA Social Networking Strategy Proposal Prepared for: BDPA National Board of Directors Presenter Nate Drysdale Draft Version 1.2

6. Strategy Themes Strategic Theme Summary SN Resource Network The Social Networking Initiative will leverage the existing 10,000+ online community to connect them via social networking to BDPA and the chapter to foster collaboration and idea exchange with the standing subscribed membership Primary Vehicles: Your Membership.com, Group sites Secondary Vehicles: Facebook Groups/pages, LinkedIn Groups Learn The Social Networking Initiatives will allow the BDPA communities to learn of the BDPA Brand, value proposition, and opportunities available to participate in the conferences and chapters Your Membership, Groupsites, chapter sites/meetings Growth The Social Networking Initiatives will foster interest in the BDPA Brand and consistently promote opportunities to become a member, register for the conferences and local chapter membership growth LinkedIn Groups, YouTube, Chapter Sites, Facebook Groups/Pages

13. Timeline Green – Good, on target Yellow – Slipping target Red – Target missed

14. Recommended Programs Program Summary Timeline 1 2 3 4