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Business strategy in the digital era
1.
Business Strategy In
The Digital Era Copyright © All Rights Reserved to Avi Amar
2.
Avi Amar -
Introduction 20 years of vast experience with online retail business. Technology and online marketing background. Entrepreneur with extensive growth hacking experience. Fortune 500 corporations experience. Entrepreneur of 3 startup companies. Owned a professional services business for SME. VP Digital of Issta Lines Group. Copyright © All Rights Reserved to Avi Amar
3.
Why Are We
Here? Copyright © All Rights Reserved to Avi Amar
4.
The Change Copyright ©
All Rights Reserved to Avi Amar
5.
What Is Digital?
Technology – mobile and IoT ? Data - access to information ? Social - sharing economy ? People - customers, employees ? Bots - robots, artificial intelligence ? Innovation - startup companies ? Copyright © All Rights Reserved to Avi Amar
6.
Global Mega Trends
The rise of the experience economy Customers existing within a social ecosystem Recommendations are king Personalization with big data Virtual reality Automation and artificial intelligence Copyright © All Rights Reserved to Avi Amar
7.
Business Challenges From
transaction view to customer view Personalization & Big Data GloCal (Global + Local) Disruption Mobility Workforce Copyright © All Rights Reserved to Avi Amar
8.
Digital Business Transformation
There is no single definition for digital transformation. Digital is about people Start outside-in harnessing the power of disruptive forces. Digital is different for each generations. Digital is about embracing new technology. Digital is about bringing agility. Digital business should be able to easily roll out new ideas, innovation and new features to market. Copyright © All Rights Reserved to Avi Amar
9.
The 4 Pillars
of Transformation Customers Workforce Services Technology Copyright © All Rights Reserved to Avi Amar
10.
The People Eco
System Customer Oriented Business Units Products & Services Business Strategy Customer Data Experience Oriented Customer Journey Needs and Emotions Disruption Business Info & Review Employees Customers Copyright © All Rights Reserved to Avi Amar
11.
Customer Journey Series
of interactions people have with a company via all available channels such as telephone, web, branch, marketing communications and service interactions. Copyright © All Rights Reserved to Avi Amar
12.
Customer Experience Forbes
says that: customer experience is the "cumulative impact of multiple touchpoints" over the course of a customer's interaction with an organization Copyright © All Rights Reserved to Avi Amar
13.
Customer Journey Mapping
The act of graphically portraying your customer's experiences with your organization across major and minor touch points Copyright © All Rights Reserved to Avi Amar
14.
Workforce Copyright © All
Rights Reserved to Avi Amar
15.
Workforce MUST HAVE
A DIGITAL LEARDER Clear business and digital strategy. Sufficient digital capabilities within the talent pool. Educate for innovation and agility. Engrain digital in the organizational culture. Working environment should be accessible from anywhere at anytime A change in organizational structure impacts the entire integrated business system Copyright © All Rights Reserved to Avi Amar
16.
Technology Cloud technologies
Data insight and service personalization Traditional and predictive analytics Mobility Data-driven decision management (DDDM) Copyright © All Rights Reserved to Avi Amar
17.
Products and Service
Automate products and services. It helps deliver content to the right person at the right time. Develop an Omni-channel approach. Self-paced education of products. Efficient buying experience with trusted advisor. Provide quick answers and solutions from people who know your business Copyright © All Rights Reserved to Avi Amar
18.
Copyright © All
Rights Reserved to Avi Amar Thank you for listening
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