America's 1% - The Wealthiest Americans and How to Reach Them Digitally
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America's one percent is coveted by marketers, financial services companies, and politicians. Audience Partners can target and message to this group on four digital screens with interactive advertising. Learn more at www.audiencepartners.com
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America's 1% - The Wealthiest Americans and How to Reach Them Digitally
- 1. America’s 1% Connecting America’s most affluent audience with the world’s most prestigious brands.
- 2. The rich are different from you and me F Scott Fitzgerald
- 4. Average Income $1.5 million
- 5. Average Net Worth $16.5 million
- 6. 82% White, 7% Asian
- 7. Philanthropic and Politically Active
- 8. 80% Go Online To To review bank statements, research investments, pay bills, transfer funds or communicate with advisors
- 9. The Most Affluent Audience in Media 10x Higher Average Income than The NY Times or Wall Street Journal
- 10. Unparalleled Reach with Zero Waste America’s 1% reaches 1.2 million households, approximately 50% of the reach of the Wall Street Journal.
- 11. Select by Top 50 Metro Areas in the U.S.
- 12. Ultra High Net Worth Population >$30 million Net Worth
- 14. America’s 1% 2013 Rate Card 15% discount may be applied for campaigns of 90 days or more Household Reach 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 1,100,000 1,200,000 Monthly Impressions Cost per impression 5 0.03 $15,000 $30,000 $45,000 $60,000 $75,000 $90,000 $105,000 $120,000 $135,000 $150,000 $165,000 $180,000 10 0.025 $25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000 $225,000 $250,000 $275,000 $300,000 15 0.02 $30,000 $60,000 $90,000 $120,000 $150,000 $180,000 $210,000 $240,000 $270,000 $300,000 $330,000 $360,000 20 0.017 $34,000 $68,000 $102,000 $136,000 $170,000 $204,000 $238,000 $272,000 $306,000 $340,000 $374,000 $408,000 25 0.015 $37,500 $75,000 $112,500 $150,000 $187,500 $225,000 $262,500 $300,000 $337,500 $375,000 $412,500 $450,000 Advertise for 1/10th the cost of a single direct mail piece
- 15. Complete Campaign Analytics and Optimization
- 16. Our Methodology Media Partners America’s 1% Analytics & Service Optimization Technology Wealth Data
- 17. Iab Standard Ad Units
- 18. The Top 1% • Total 1.2 million households • Average net worth is $16.4 million • Annual income is > $380,000 – 3x higher then the Wall Street Journal • Average income is $1.5 million – 10x higher than the New York Times • The top 10% of the Top 1% earn > $6.8 million • Twice as likely to be married • 82% are White • 7% are Asian • Politically active and philanthropic – 57% are Republican (vs 44% nationally), 68% donors
- 19. America’s 1% vs Traditional Media 1%Americas 1%
- 22. Reach them for a Fraction of the Cost of Direct Mail • 1.2 million US audience • 10 ads in one week • 12 million ad impressions • 12,000 x 1,000 impressions • $5 per thousand = $60,000 • Mail equivalent cost is 1.2 million x 50¢= $600,000
- 23. Contact Michel Manzo Manzo Media Group 610-527-7047 mmanzo@manzomediagroup.com