Personal Information
Organização/Local de trabalho
Lancaster, Pennsylvania Area United States
Cargo
Speaker, Author, Market Researcher
Setor
Advertising / Marketing / PR
Sobre
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar.
Pam leads with research to give marketers "All Access" to the mind of the affluent consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach ...
Marcadores
luxury marketing
retail marketing
demographics
baby boomer
luxury
luxury market prospects
luxury industry prospects
millionaires
high-net-worth (hnw)
branding
marketing
cosmetics
beauty
shopping
jewelry stores
hospitality
travel
millennials
generation x
generations
consumer information
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Apresentações
(5)Gostaram
(2)Advertising Effectiveness
Irish Marketing Journal
•
Há 11 anos
Testing Advertising Effectiveness
Anubha Rastogi
•
Há 7 anos
Personal Information
Organização/Local de trabalho
Lancaster, Pennsylvania Area United States
Cargo
Speaker, Author, Market Researcher
Setor
Advertising / Marketing / PR
Sobre
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar.
Pam leads with research to give marketers "All Access" to the mind of the affluent consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach ...
Marcadores
luxury marketing
retail marketing
demographics
baby boomer
luxury
luxury market prospects
luxury industry prospects
millionaires
high-net-worth (hnw)
branding
marketing
cosmetics
beauty
shopping
jewelry stores
hospitality
travel
millennials
generation x
generations
consumer information
Ver mais