AT&T API Platform

© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.1
AT&T API Platform

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Innovation & AT&T API’s
APIs are the underlying enabler to
increase the pace of innovation at AT&T
The API program removes
organizational, functional, and technical
barriers to accessing AT&T’s network
and information assets
This makes the network an intrinsic part
of an innovation ecosystem and gives
AT&T an opportunity for new
monetization by serving consumers and
business customers
“APIs simplify things architecturally and
create a better story and capabilities for
the developers by having a common
taxonomy,” says Jacob Feinstein,
executive director of new technology.*
* Articles Available At: http://www.forbes.com/sites/danwoods/2012/06/21/how-att-adopted-apis-as-an-innovation-paradigm/
http://www.pwc.com/us/en/technology-forecast/2012/issue2/interviews/interview-att-api-driver-speed.jhtml

AT&T API Platform
developer.att.com/API
The API Platform exposes core capabilities
through RESTful public APIs
Reduces friction for a thriving ecosystem of
developers and innovators participating in a
two-tier program:
• Basic Access – FREE
– Use of most popular API’s including Speech
& In-App Messaging in a sandbox
environment
– Registration of up to three new apps for
testing
• Premium Access - $99 Annually
– Access to all apps and up to 1 Million API
calls per month, per organization. After
1,000,000 API calls a month, pay at the rate
of only a penny per call
Join now. Visit: developer.att.com
API Platform Catalog
• Advertising
• Speech
• In-App Messaging
• Address Book
• Device Capabilities

AT&T API Platform
How it works - Workflow
Become a Basic
Member
Learn more about the API’s
View some sample apps &
code
Connect with the community,
forums & DevLabs
Put together an app of your
own
Build & Test with API’s in
Sandbox
Become a
Premium
Member
Get full access to all API
technologies
Plan for launch
Push your App to production
I’ve got this idea…
I’ve got this app…

AT&T API Platform
How it works – Transactional Workflow
Developer uses AT&T API
Platform to add RESTful AT&T
APIs to their apps
App is provisioned with
API Key & connects to
Apigee Gateway
Apigee Gateway connects to
southbound enabler,
like Speech on our Cloud
Transaction request goes from
Gateway back to API Platform
Transaction goes from
API Platform to
Cloud (HTML5) or Device (Native)

AT&T API Platform Tools & SDK’s
Environment Platform Tool Type APIs Supported
Salesforce® Force.com Toolkit In App Messaging, Location, Notary Management,
Speech, WAP Push, Device Capabilities
IBM® Worklight® Adapter Speech, Advertising, Device , Notary Management, Notary
Management
Microsoft® Visual Studio®
2012
 Win8
 Win8 RT
Extensions Speech,
Appcelerator® Titanium  iOS
 Android
 HTML5
Module/ Speech, Location, WAP Push, In App Messaging, Device
Capabilities, Notary Management
Adobe® PhoneGap® SDK In App Messaging, Location,Notary Management, Speech,
WAP Push, Device Capabilities
HTML5 HTML5 SDK Speech, Location, WAP Push, In App Messaging
Microsoft Windows® 2008
Server
SDK Speech, Location, In App Messaging, Notary Management
iOS iOS SDK Speech (except Text to Speech), Advertising
Android (Beta) Android SDK Speech, Advertising
Get them at: developer.att.com/tools

AT&T API Catalog

AT&T Speech API

Speech API
The AT&T Speech API enables developers to
quickly add speech-to-text and text-to-speech
capabilities to your app.
The AT&T speech API can help transform your
customers’ interactions with mobile devices
by using speech-to-text and text-to-speech
capabilities to search the web, find directions, and
hear the text spoken by one of our English or
Spanish based characters. You can use the Speech
API on virtually any device and cellular network in
the United States.
Powerful tools, such as tempo control (speed at
which the audio is ‘read’ by the character),
multiple audio output formats (SSML support,
WAV, AMR, and AMR Wideband
audio formats), and inline volume control allow
you to control your apps experience.
Based on AT&T Watson, and 20+ year speech
recognition research and development.
Support for contexts, hints, and grammar
lists for more accurate recognition.
Easy to use API with fast, simple integration
via RESTful APIs.

Approaches to Speech-Enabling Apps:
Grammar-Limited
Text to Speech
Speech to Text
“Call President
at Home”
“Turn left at
Pennsylvania
Ave”
“867-5309”
“One”, “Two”,
“Three”, “Four”, …

Speech API – Key Features
Easy to Use
Support for 20+ languages
Built on AT&T Watson℠
Built-in Contexts for Better Recognition
Cost-Effective

Using the Speech API is EASY
Uses RESTful APIs
POST /speech/v3/speechToText
HTTP/1.1
Host: api.att.com
Authorization: Bearer 38C2399A23999
Accept: application/xml
Content-Length: 5655
Connection: Close
Content-Type: audio/amr
X-SpeechContext: BusinessSearch
{...audio data...}
{
"Recognition":{
"ResponseID":"{{response_id}}",
"NBest":[
{
"WordScores":[1,1],
"Confidence":1,
"Grade":"accept",
"ResultText":"Boston Celtics.",
"Words":["Boston","Celtics."],
"LanguageId":"en-us",
"Hypothesis":"Boston Celtics."
}
]
}
}

Contexts – Tune recognition for better results
© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
14
SMS Q&A Voicemail to Text Business Search
Social Media Gaming TV Web Search
“Find a gas station
in Woodburn”
Generic
Context
Business
Search
Context
“wood” “burn” “Woodburn, OR”

AT&T Advertising API

Advertising API
Watch your mobile app earn money by serving
smartphone and tablet sized ads using our simple
Advertising API. Developers get a competitive 80%
revenue share of the net ad revenue and an
automatic deposit of funds into any account.
Easily measure the success of your campaigns by
using our campaign data and analytical tools to
improve your app's monetization. Filter results by
time, creative specifications, advertiser type, OS,
demographics or geography to better track
revenue sources.
Know that AT&T is delivering the best variety of
advertisements to your app on virtually any
mobile device, focusing on popular smartphones
and tablets, increasing the likelihood of interaction
by the user. Monetization is just an API away.
Ideal for small publishers looking to
monetize their apps quickly.
Simple reporting tools give you easy access to
performance data.
Easy to use API with fast, simple integration
via RESTful APIs.

Key Features of the Advertising API
80% Revenue Share
Maintain Control Over Your App Experience
Serve Ads from a Variety of Ad Networks
Easy to Use Reporting Tools
Carrier Agnostic

Reporting and Analytics
18
Key Performance Indicators include:
• Campaign Data: Impressions, clicks and revenue
• Time: Total, yearly, monthly, daily, by hour
• Creative: Size, placement and/ or type (e.g. video)
• Segment: By advertiser type (e.g. Sports)
• OS: Android, IOS, etc.
• Demographics: Age, gender, HHI, etc.
• Geography: Zip, State, DMA
• Billing information

How does the Advertising API compare?
Apple
AT&T AdMob Millennial iAd
Integration RESTful
RESTful
Native iOS/Android
RESTful
Native iOS/Android
Native iOS
Devices Agnostic Agnostic Agnostic iOS only
Inventory
Jumptap
InMobi
Mojiva
AdMob Apple
Types Banner
Baner
Rich Media
Interactive
Banner
Rich Media
Interactive
Rich Media
Interactive
Startup Fee 0 0 0 0
Revenue Share 80% 70% 70% 70%

AT&T Messaging APIs

In-App Messaging API
Send texts from the subscriber’s AT&T
mobile number – and keep users engaged
in your app!
Share content with friends and family.
News, audio, video, and images can be sent
straight from your app to the people your
users care about. They can instantly consult
friends, family and colleagues while making
decisions or buying products in your app.
Send messages to up to 10 recipients at
once—perfect for coordinating teams on
the go or for a more personal sharing
experience. Responses can be received
directly within your app so the
conversation can continue right there.
Send SMS and MMS messages from the user’s
AT&T mobile number from within the app
Send to up to 10 recipients at once
RESTful API to use within HTML or Native app
environments

Address Book API
Users can access their AT&T contacts from their
smartphone, tablet, or HTML app.
Enables user to create and group contacts
when accessing their AT&T Address Book.
RESTful API to use within HTML or Native app
environments
Add advanced messaging capabilities to your
app by pairing the Address book API with the
In-App Messaging API.
Users can access their AT&T contacts from their
smartphone, web app, or tablet and allows your
users to create contacts and organize them
into groups. This allows a seamless experience
when your users transition to different devices.

AT&T Text Button
An AT&T icon placed next to site content allows
a visitor to share that content in much the same
way they do today with Facebook, LinkedIn and
other social networking sites.
Content is sent using the sender’s AT&T mobile
number with minimal interruption to their
browsing experience.
Shared content can include a URL of the page, an
image or short video along with a personal
message.
Content can be sent to any U.S. mobile number
from any AT&T post-paid mobile number.
Allow users to share content directly from
their AT&T mobile number with a badge on
your website.
Enable easy sharing of text, audio, and video.
Simple copy and past JavaScript code lets you
add the Text Button badge on your website
or app.

AT&T
Enhanced WebRTC API(Beta)

Enhanced WebRTC API (Beta)
Communicate to virtually any connected
device using your AT&T mobile number,
virtual telephone number, or unique user
identification with the AT&T Enhanced
WebRTC API.
Built on the WebRTC open framework, the
Enhanced WebRTC API adds PSTN
functionality to communicate from
connected devices to a user’s mobile
device.
Communicate using the user’s AT&T mobile
number, virtual number, or user identification
with virtually any connected device.
Move calls between connected devices.
RESTful API to use within HTML
environments.
WebRTC

Other AT&T APIs

Device Capabilities API
Our Device Capabilities API lets you query
information such as the
make, model, firmware release, and GPS capability
of your users' devices, so you can write code that
works no matter what they use.
The Device Capabilities API provides an effective
way to identify the user's device & its capabilities.
This enables you to develop apps that give the best
user experience and support.
The current version of the API provides a look at
the AT&T method for responding to device
capabilities requests with information that is
specific to the AT&T network and AT&T device-
naming conventions.
Retrieve the make, model, firmware release,
GPS/A-GPS compatibility, device browser,
and MMS capability of an AT&T device
HTML5 & Microsoft environments supported
RESTful & GSMA OneAPI-compatible versions
available

AT&T M2X
M2X provides powerful easy-to-use tools and
analytics for your connected devices to unlock
your device’s data with visualized, real-time
analytics, targeted notifications and the tools to
manage and share your data.
From your garage to the global market, AT&T's
worldwide network, data centers and operations
are here to support, scale and grow your business.
M2X sits on top of an infrastructure that is truly
carrier-grade.
M2X gives you the tools to manage and provide
protection for your data. AT&T's established
network provides a reliable and highly secure
environment so you can focus on more important
things — like running your business.
Discover more at m2x.att.com

AT&T Sponsored Data
AT&T Sponsored Data offers content
providers and developers new ways to
reach customers by sponsoring content
and promotions data.
This gives content providers and
developers unique opportunities to
reach their customers via time based
offers on any operating system.
Sponsors can deploy time-based offers that
are OS agnostic and come with rich
analytics.
Customers get sponsored access to more
great content.
Content delivery to mobile devices is
sponsored in a targeted and flexible way.

AT&T U-verse® Enabled
The AT&T U-verse Enabled API allows developers to
enable mobile devices as servers that share media &
data with the U-verse receiver. This creates a new
world of opportunities for interaction with a user’s
TV screen.
Create interactive applications where any Wi-Fi-
connected or network-enabled device can
communicate with the U-verse® TV receiver.
Example apps that have launched so far:
• BuddyTV Guide – Provides personalized
recommendations, a customizable TV guide, show
reminders and real-time commenting
• Miso – Easily share what you're watching, find new
shows based on what your friends watch and get
information about your favorite shows
• TV Foundry – Search for shows, trailers, interviews,
songs and companion content, and share it with friends
via Facebook and Twitter
• Wayin – Share opinions with other Wayin community
members as you post and receive photos and questions
about the shows you’re watching

AT&T
Application Resource Optimizer (ARO)

AT&T Application Resource Optimizer (ARO)
AT&T ARO is a free diagnostic tool for
analyzing the performance of your mobile
applications
Test how efficiently your apps run on the
network and use the device battery
And, get Best Practices recommendations
to optimize your app’s performance, speed,
network impact and battery utilization
To download the tool, visit
developer.att.com/ARO

AT&T Proprietary (Internal Use Only) Not for use or disclosure outside the AT&T companies except under written agreement.
33
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