1. Assim A.Amer.
Professional Medical Representative.
DBU – Opth/Derm - Merck Saudi Arabia .
12th Feb. 2014
“Running successful
meeting “
go beyond expectations

2. Objectives :
• Practice setting realistic objectives , titles &
invitations for different types of meetings.
• Prepare and manage all types of meetings :
( RTDs , Group presentations & Semposia )
using different A/V equipments.

3.  What is meeting ?
A gathering of three or more persons
sharing common objectives , where
communications ,verbal and/or
written , is primary mean of
achieving those objectives.

4.  Types of meeting :
• Group discussion / Round table discussion.
• Group meeting / Group presentation.
• Symposia / Conference .
 For all meetings types :
• Set the “ Meeting Objective “ .
• Define the “ meeting Title “
• Create the “ Meeting Invitations “.

5.  Setting meeting objectives :
• To overcome certain problems or objections.
• To promote a new concept , indication &
certain paper related to your product.
• To launch new product.
• To involve & gain KOLs.
• To keep & improve contacts with juniors.
• To increase sales potential of a hospital or
region.

6.  Define the meeting title :
• Informative.
• Attractive.
• Represent the subject.
• Understandable.
• Brief & effective .

7.  Create the meeting invitation :
• Name of the physician.
• Name of the company.
• Type of the activity.
• The chosen title for the meeting.
• Name of the speaker.
• Place , date & time of the meeting.
• Invitation must be personal.

8. “ Meetings Types “

9. 1) Round table discussion or RTD:
• A method of meeting used by small
group of participants to achieve a
particular purpose.
• Participants should :
Brand heavy , Medium and non – prescribers.
Contribute their own experience .
Learn from each other.

10. 2) Group
presentation:
• Meeting at which
Rep(s) talks on
specific aspect or
F/B , selling point
or specific studies
to over
competitors and
reach a specific
commitment .
3) Symposium :
• Meeting at which
several talk on
various aspects of
the same subjects
, uncovering either
different facets or
variety of views .

11. “ P O P T A “ Approach
Purpose
Organization
Preparation
Time Audience

12.  Conclusion :
• What is meeting ?
• Types of meetings.
• Setting meeting objectives.
• Define the meeting title .
• Create meeting invitations.
• Meeting types : RTD , Group presentation
and Symposia
• P O P T A approach .

13. “ THANKS “
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