David Wood, Digital Media Officer, Meningitis Trust Richard Hudson, Digital Media Manager, Meningitis Trust Insights and lessons from the Meningitis Trust will help you discover the secrets of developing and communicating powerful messages virally. Discover what platforms and mediums to utilise in viral campaigns and how to turn the success into increased brand awareness, supporters and engagement. Explore what to use viral campaigns for and how to develop powerful content with impact, even on a tight budget. Learn how the Trust has embraced many digital channels and empowered its team to help achieve the organisation’s goals.