Building a Profitable Prospecting Pipeline

1. The Power Behind Building a
Profitable Prospecting Pipeline
Arlette Measures
Content Marketing Manager
arlette.measures@gmail.com 1

2. Top Marketing Strategic and Tactical Concerns
Managing Omni-Channel Marketing to Meet Marketing Goals
Strategic Client Goals
Minimize ongoing marketing
infrastructure cost
Build corporate brand with
unique and compelling content
Easily reach new and large
audiences
Automate marketing using
multiple channels
Tactical Client Goals
Easily manage relationships with
multiple marketing vendors
Meet both quantity and quality
lead volume goals
Meet ROI goals while cost of
media keeps rising
Effectively integrate marketing
systems to meet constantly
changing business goals.

3. Solution Overview
Performance Based, Automated Omni-Channel Marketing Solution
Scalable Client-Centric
Pay-Per-Lead Model
for IT, Telecom, Financial and
Marketing Verticals
Platform integrates proprietary
Data Management,
Demand, Verification and
Delivery Systems
Automated Marketing incorporating
Data Profiling, Nurturing and
Data Management to target and
educate prospects using
omni-channels.
Direct Marketing and an
Extensive Partner Network
are key elements of the
acquisition engine
$
Strategic Tactical
Rapid Access
to Business
Buyers
Automated
Multiple
Channel
Marketing
Integrated
Marketing
Platform
Measurable
ROI

4. Relationships Built On Success
Clients Using us for Profitable Growth

5. Overview of Programs
Branding,Top of Funnel to Bottom of Funnel Needs
SalesConnect
Marketing
Connect
Email
Connect
Targeting of Decision Makers
Utilizing Marketing Platform
to Generate Sales Qualified
Prospects.
Build a Large Pipeline of
Prospects Promoting Your
Brant to Accelerate Revenue
Send Targeted Emails to Our
Community of Business
Buyers
Audience 3M 10M 200K
Target by Demographic   
Online Dashboard  
Account Support   
CRM Posting  
Lead Scoring  
Pricing Model CPL CPL CPM
Value Added Service  
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6. Scalable Demand Generation
Automated and Efficient way to Reach New Audiences
DEMAND
SYSTEM
VALIDATION
SYSTEM
AUDIENCE
ACQUISITION
Audience includes
demographic and
behavioral profiles of
targeted B2B decision
makers to generate
best prospects for
clients
Dynamic system
utilizing powerful
analytics ,nurturing
interest ,and data
profiling to
optimize marketing
campaigns to meet
your ROI goals
Lead scoring ,data
appending, real-
time telemarketing
and call analytics
are part of powerful
verification
solution.
.
DELIVERY
SYSTEM
Easily and quickly
integrate to all
popular CRM
systems as well as
proprietary ones,
multiple lead
delivery , and easy
mapping of fields
.

7. The InsideUp Audience
Decision Makers Representing Diverse Roles and Companies
We Reach 10 Million B2B Decision Makers
Transportation/Logistics Education
Financial Services Healthcare
Media/Entertainment/Publishing Wholesale/Manfacturing
Consulting Insurance
Retail Construction/Gen. Contracting
Real Estate Travel/Hospitality
Legal Telecom/Utilities
Advertising/Marketing/PR Agriculture
Biotech/Pharmaceuticals Information Services
C-Level VP
Director Manager
IT
HR
Sales
Operations
Marketing
Finance
DEPARTMENT
ROLE
INDUSTRIES

8. Demand System
Fulfillment of Demand Using Direct Marketing and Partner Network
Dynamic Marketing Partner SystemDirect Marketing System
DATA
PROFILING
DATA
MANAGEMENT
PLATFORM
PARTNER
SUPPORT
MARKETING
AUTOMATION
Data Management — Continuous profile
enhancement of 10 Million database of
B2B decision makers and influencers.
Data Profiling — Predictive, behavior and
demographic profiling to target best
prospects for our clients.
Marketing Automation—Automated
delivery of ads, emails and telemarketing to
the most qualified prospect
Partner Support provides marketing
materials, online training and multiple
posting options.
Demand Publishing provides real time
visibility, allocation, monetization and
fulfillment by partners
DEMAND
PUBLISHING
ONLINE
EMAIL
TELEMARKETING
SYNDICATION
ORGANIC
MOBILE

9. Comprehensive Validation System
Industry Leading Validation Methodology
Verification of Critical
Elements
Proprietary Lead Scoring — validation of
critical elements
Appending of business data — using
third-party sources to support verification
Real-time telemarketing support— live
conversations to meet verification goals
Automated Verification— methods such
as automated email and voice technologies.
Business Rules — comprehensive
verification queues and statuses to support
in-house marketing, and partner marketing.
Call Analytics — scoring of every
telemarketing call to verify critical elements
QUALIFIED
ROLE
Behind the Scene Technology Powering Solution
Contact Information
Company Affiliation
Intent
Role
Qualified

10. Complete Lead Delivery System
Easy, Fast Integration to Marketing Automation and CRM Systems
Get Up and Running Quickly — Setup and
integration takes only minutes.
Multiple Lead Delivery — leads posted in
real time to CRM, sent by email and
downloaded from online dashboard
Data Mapping — easy mapping of
demographic data or answers we collect to
your system fields.
Comprehensive Support — easily integrate
to all popular CRM systems as well as
proprietary ones.
SUPPORTING ALL
MAJOR AND
PROPIETARY
SYSTEMS

11. CLIENT INSIDEUP
How it Works
You Tell Us What You Want,We Do the Heavy Lifting
AUDIENCE ACQUISTION
Set Budget
Select Targets
Confirm Pricing
Set Up CRM Post
Submit Content
VALIDATION
DEMAND SYSTEM DELIVERY

12. Client Spotlight Verizon Fleet Tracking Systems
Track Record of Success Over Five Years
We promoted Verizon’s unique
content assets to generate both
top-of-funnel and bottom-of-funnel
leads.
Increase Monthly Lead Demand
volume by 450% in twelve months
Marketing Goals - met consistently
65% qualification rate
Comprehensive Promotion of
Assets - case studies, ebooks,
webinars, and whitepapers and
while providing conversion tracking
results for each asset
LANDING
PAGE
EMAIL
The Results are Undeniable

13. Value Added Services
Get Fully Integrated Sales Conversions Features
Automated
Verification
Branded Vendor
Profile
Easy CRM
Integration
Lead
Nurturing
Live Phone
Transfer
Deal Creation &
Syndication
Promote Your
Brand and
Benefit from
Free Tools to
Increase
Conversion
Standard with All Pay-Per-Lead Programs

14. Why Choose Us?
Automated Marketing System. Performance Based. Scalable and Targeted.
We can scale to meet your
demand generation goals
Leading edge
marketing technology
but pay-per-lead
Easy set up and integration
Extensive experience
in meeting client
marketing goals
Faster prospect
engagement to fill
your sales pipeline

15. The Power Behind Building a
Profitable Prospecting Pipeline
Arlette Measures
Content Marketing Manager
arlette.measures@gmail.com 15