User-generated content is the next big thing in e-commerce. Here are 10 important facts about UGC you should know.

1. Reasons
You Should
Invest in UGC
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10

2. UGC is Huge and Everywhere1
Pinterest pin creation- 75%
Twitch video broadcasts- 83%
Wattpad stories-140%
Airbnb reviews-140%
• User-generated content on the web is
increasing dominantly year-over-year
(Kleiner Perkins Caufield Byers)
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3. • 25% of search results for the world's 20
largest brands are links to user-generated
content.
(Kissmetrics)
• 350 million of photos are uploaded daily on
Facebook and 80 million on Instagram, along
with 432,000 hours of videos on YouTube.
(Offerpop)
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4. Millennials Love UGC2
• 86% of millennials believe that user-generated
content is a positive indicator of the quality of a
brand or service. (Bazaarvoice)
• 51% of Millennials say that consumer-made
reviews on company sites affect their buying
decision. (Bazaarvoice)
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5. Businesses are Using UGC3
• 86% of businesses now use user-generated
content in their marketing efforts.
(Semrush)
• 70% of businesses are creating more content
than they did a year ago.
(Semrush)
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6. UGC Affects Buying Decisions4
• Millennials find user-generated content is 20% more
influential than other media sources like TV, newspaper,
and magazines, in taking buying decisions.
(CrowdTap)
• 82% of shoppers consider user-generated content
extremely important in their buying decisions.
(3dcart)
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7. UGC Increases Engagement5
• Brand engagements rise by 28% when consumers are exposed
to both professional content and user-generated product video.
(comScore)
• User-generated videos on YouTube get 10x more views than
the content uploaded by brands.
(Emarsys)
• Brands see 25% increase in conversions when user-generated
photos are used instead of professionally made product shots
by brands.
(Source)
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8. Using UGC on Your Website6
• 84% of millennials say that user-generated content on a
company website has some influence on their purchases.
(Bazaarvoice)
• Only 9% of top 250 consumer brands place user-generated
content directly on their product pages.
(Clickz)
• Websites which feature user-generated content see 20%
increase in repeat visits and up to 90% increase in the time
spent on the site.
(Offerpop)
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9. Using UGC in Ads and Campaigns7
• Facebook and Instagram ad campaigns using user-generated
photos have seen up to a 50% increase in click through rate,
over the campaigns using brand-created images, leading to a
5x Return on Ad Spend.
(Instagram partners)
• Online stores that use UGC in advertising, see 4x higher
click-through rates and 50% drop in cost-per-click.
(Shopify)
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10. How UGC Affects Different Product Categories8
• According to a research, UGC can improve conversion rates
6.4% for clothing, 2.4x for jewelry, 1.7x for footwear and 1.6x
for products in beauty and consumer electronics verticals.
(Clickz)
• 69% of consumers trust user-generated reviews about clothing,
household goods, and personal care products.
68% trust reviews about computers and electronics, while 64%
trust reviews for children products, while over 50% trust
reviews on healthcare products, children products, and food.
(Adweek)
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11. UGC and Conversions9
• Conversion rate goes up to 4.6% when consumers see
UGC while shopping and conversion rate can spike up to
9.6% when they interact with user-generated content.
(Clickz)
• When visual user-generated content is present on
shopper’s path to purchase, conversion rate increases
up to 10%.
(Offerpop)
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12. UGC Builds Trust10
• According to a report by Forrester, 70% of consumers
find product and brand recommendations from their social
circles trustworthy and 46% trust online reviews posted
• by other customers.
(business.com)
• 70% of consumers trust reviews written by other customers
more than professionally written marketing content.
(dmnews)
• Consumers trust customer-made reviews about a product
12x more than promotional marketing content. (CIO)
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13. • 43% of people are more likely to purchase a new product
when they have learned about it through social channels
or from friends and family.
(Neilson)
• Millennials trust user-generated content 50% more than
content generated by brands.
(Smart Blogs)
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14. Artifacia is an award winning technology startup founded in
2015. With a presence in India and the US, it works with fashion
brands and retailers to help them improve user experience and
increase conversions with its innovative product discovery
solutions powered by Artificial Intelligence technology.
If your business is looking for new ways to use user-generated
content, our in-image commerce feature can help you.
Just send us a demo request here or drop a line to
hello@artifacia.com
Artifacia@artifacia
About Artifacia