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GREEN BUSINESS
Environmental Science
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GROUP:1
-PREPARED BY-
Maimuna Mahmud
Ali Arfi Shafat Chowdhury
Puza Rani Basak
Ashikul Islam
Sheikh Adnan Mehedi
Mokesh Paul
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INTRODUCTION
• Green business is a way of doing business that
protects the natural environment. It supply
goods or services within a local community.
This business will also engage in forward-
thinking policies for environmental concerns
and policies affecting human rights.
• This is a business functioning with no negative
impact.
• This business can be large or small, and owned
by women or men of any age, ethnicity or socio-
economic background.
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GREEN BUSINESS IS A SMART
BUSINESS
• Preserves or enhances environmental quality.
• Provides family supporting wages and benefits, with safe
working conditions.
• Saves money, enhances business reputation, accesses new
opportunities and boosts staff morale.
• Improves the efficiency and reduces energy, waste and water
costs.
• Reduces environmental gas emissions and other environmental
pollutants.
• Reduces ecological footprint.
• Prepares high-quality, healthy and
affordable food, made from 100% local
and organic ingredients.
• Maintains a healthy, safe and loving
workplace for our employees and
customers.
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GREEN BUSINESS MODEL INNOVATION
• There are many terms in the public and academic debate about how companies green their business and how they are
categorized as green companies. These terms are ranging from the more product oriented perspectives like clean-tech
companies that produce e.g. renewable energy such as wind and solar power, resource efficient products such as energy
efficient pumps, to service-oriented companies which provide environmental services, to companies that implement
more process-oriented initiatives in their businesses or whole value chain such as environmental ISO-standards, cradle-
to-cradle, Corporate Social Responsibility (CSR) or green reporting etc.
• 1. The more parts of a business model which are changed and have a green
effect, and
• 2. The more profoundly a green change is taking place within the individual
parts of the business model – going from modification, re-design, alternatives,
to creation the greener the business model innovation is and the higher
potential for creating radical eco-innovation.
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TYPES OF GREEN BUSINESS MODEL INNOVATION
• Two main models:
o The incentive models:
The incentive models include functional sales or product
service systems and performance-based models which may
have green effects such as Energy Saving Companies
(ESCOs), Water Saving Companies (WASCO), Material
Saving Companies (MASCO), Chemical Management
Systems (CMS), and Design, Build, Finance, Operate
(DBFO) etc.
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TYPES OF GREEN BUSINESS MODEL INNOVATION
o Life-cycle models:
The life-cycle models include cradle to cradle, take back
management, green supply chain management, and
industrial symbiosis.
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DRIVERS AND BARRIERS OF GREEN BUSINESS
MODEL INNOVATION
Drivers:
• Initiate green business model
innovation which is increased
consumer awareness towards
sustainability.
• Opportunity for companies to
differentiate their products and
services and create a competitive
advantage by being greener and
more sustainable than their
competitors.
Barriers:
• changing the company’s business models into greener ones, is a lack of
knowledge and skills throughout the entire value chain. Some customers are
willing to buy more sustainable products and services, but there is still a large
group of customer that do not have enough knowledge about what sustainability
is and who are too conservative to change their buying habits where price is the
main purchasing incentive.
• Companies wanting to transform their business models is the large costs of new
machinery and new materials or changes that must be implemented in new
product development and design. Furthermore, recycling and reusing materials
require infrastructure systems, which also are costly to develop and implement.
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POLICY TO PROMOTE GREEN
BUSINESS MODEL INNOVATION
The rational for policy intervention lies in
market failure related to the negative
externalities of climate change and other
environmental challenges leading to under-
investments in eco-innovation and green
business model innovation.
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IMPLEMENTING POLICIES FOR GREEN
BUSINESS MODEL INNOVATION
• Necessary to uncover whether there are current or up-coming strategies
or initiatives in each of the countries where the above recommendations
would fit, and whether the policy recommendations can be
implemented in the current frameworks.
• Existing relevant green innovation funding programs could include or
have a strategic focus on the life cycle and incentive model elements
such as ESCOs or C2C.
• These programs could for example be in line with the pilot project of the
Danish Business Innovation Fund with particular focus on SMEs or in
relation to export guarantees.
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CHALLENGES AND OPPORTUNITIES OF
GREEN BUSINESS
*Effects on profits and a firm's financial 'bottom line
*Might make many corporate executives cringe
*A positive correlation exists between environmental performance and economic
performance
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BLOSSOMING GREEN
BUSINESS OPPORTUNITIES
#Organic and Sustainably Produced Foods
#Green Apps
#Transportation
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MODERN GREEN
BUSINESS INNOVATIONS
• Green Smartphone Apps
• And environmentally friendly
transportation.
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GREEN BUSINESS SCOPES
New Dyes for Greener Textiles : European countries promotes a project
called Biscol which aims to develop a new, Eco-friendly dyeing process.
Biological compounds will replace polluting chemicals to produce bio-dyes. These
bio-dyes
have a lower environmental impact
will be synthesized on an industrial scale
will be optimized to use lower temperatures and reduce treatment times
promise to benefit high-tech SMEs in terms of improved competitiveness,
innovation and sustainable practice
will offer reduction in greenhouse gases and the use of raw materials
will provide greater protection for water resources 14

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GREEN BUSINESS SCOPES
A Second Life for Old Shoes : In Europe industries contribute 90 000
additional tones of waste derived from by-products and rejects.
Naturalist aims to
 recycle old shoes and footwear industry waste by using a mechanical grinding
process
 make ecological products from old footwear
 to decrease the environmental impact of footwear
 to obtain an Eco-label that indicates that a product uses recycled materials from
shoes.
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GREEN BUSINESS SCOPES
Sorting and Saving Electrical Equipment : Europe generates about 12 million tons of
waste electronic and electrical equipment (WEEE) every year.
The E-AIMS project
 intends to provide WEEE managers with an innovative sorting and recovery process.
 will run a demonstration at a pilot plant to deal with waste from all categories of WEEE.
 devise automation systems to sort waste
 will be supported by software applications and radio Frequency Identification systems (RFID)
 aims to increase the rates of material recycling by 35-40% and decrease the amount of waste
sent to landfill by 25-30%.
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GREEN BUSINESS IDEAS FOR ECO-
FRIENDLY ENTREPRENEURS IN
BANGLADESH
Building and Construction
A Lower Carbon Footprint for Concrete : Concrete is the world’s most
common construction material but the production of cement used to bind it is a
key source of CO2 emissions. In Bangladesh many projects provides the
technical and marketing structure that will facilitate the access to the market of
sustainable concrete products.
The Sustcon-EPV project
aims to encourage the uptake of sustainable concrete technology via a new
sustainability index and the so-called environmental performance protocol
will encourage the cross-border use of sustainable concrete, reduce raw
material production and lead to a decrease of CO2 emissions of 50 to 250 kg
per m3 of sustainable concrete.
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GREEN BUSINESS IDEAS FOR ECO-FRIENDLY
ENTREPRENEURS IN BANGLADESH
 Recycled
- Made from materials that would have been discarded
 Options: bags, journals, paper notepads, pens, pencils, magnets.
 Reusable
- Items that replace throwaway items
- Reduce waste through reuse
 Options: lunch sacks, coolers, water bottles, travel mugs, tote and grocery bags
 Recyclable
- Can be recycled
 Options: Tote bags (PP), water bottles
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ORGANIC OR RECYCLED FASHION
 Organic Fashion refers to clothing and accessories that have been made with a
minimum use of chemicals and limited impact on the environment.
 Eco Fashion is a broader term used for all clothing, fabrics and accessories that have
been manufactured in an environmentally conscious way.
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COMPANIES THAT DO
GREEN BUSINESS
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MCDONALD'S
McDonald's is a company on a mission. Tired of being
held up as an example of corporate evil and greed, the
fast food chain has been hitting out at critics with a series
of environmental and social initiatives designed to prove
that it cares.
 The group announced its latest initiative: to turn its
spent cooking oil into biodiesel fuel to power its vans
in the UK.
 They’ve swapped over to non-hydrogenated cooking
oil in its restaurants.
 The introduction of sustainably grown coffee, organic
milk and toasted deli sandwiches.
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COCA-COLA
Coca Cola has taken the initiative to launch a new
product which will be marketed as Coca-Cola Life.
 The plastic bottles are made from 30 percent
plant-based plastic and they are fully recyclable.
With its 108 calories per 600 ml bottle, the drink
itself sits somewhere between Diet Coke (0
calories) and classic Coke (250 calories) thanks to
its partial use of the sweetener stevia alongside
sugar.
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Responding to concerns about the environment, Toyota
set itself an exceptionally high goal for its 21st century car
project in the spring of 1993
 To create a car that would have more than twice the
fuel economy of cars in the same class, reduce
CO2 emissions, seat five adults and provide maximum
cabin space in a compact design.
TOYOTA
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CONCLUSION
The reality is that Green is essentially synonymous with change— in terms of how we
consume, how we do business, how we work, and how we approach innovation.
The beauty of Green, however, is that it is also synonymous with growth. As we move into
an era of constrained resources, organizations that help their customers minimize waste
and resource consumption will emerge as market leaders. And there are countless ways to
get there, no matter what role you play in your organization. If you’re in Product
Development, you can shape the future of Green by creating the offerings that push the
definition of Green to new heights. If you’re in Operations, you can analyze and redesign
the processes by which your organization does business and eliminate waste and
inefficiencies. If you’re in Human Resources, you can push for new policies that allow
employees to work virtually or new reward systems that incentivize Green behaviors.
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