Asset Managers and Global Banks are facing an onslaught of regulatory requirements coupled with the need to drive higher margins. Learn how to empower your trade desk to construct paperless deals leveraging Artificial Intelligence to maximize client revenue potential and improve deal closure by as much as 30%. Hear how to ensure full contracting transparency and reduce counterparty risk.

1. 1© 2017 Apttus Corporation

2. Cory Haynes
GLOBAL HEAD OF FINANCIAL SERVICES PRACTICE
© 2017 Apttus Corporation

3. Apttus the World Leader in Quote-to-Cash
Category Defining Enterprise SaaS Company
1300 Employees
500+ Customers, 1 Million + Users
100% Revenue Growth Rate
$41 Billion Global Market Opportunity
Proven, Experienced Management Team
$186M Investment from , KIA, ICONIQ, K1 & Salesforce
Recognized Leader Across Quote-to-Cash Categories
Defined the Category of Quote-to-Cash (QTC)
Deepest Team of QTC Experts Ever Assembled
Tier 1 Customers: Many of the Fortune 500
Community of 1M+ Users Globally
Financially Strong, Public-Market Ready
Largest Investment Across QTC Technology for Innovation
© 2017 Apttus Corporation

4. The Financial Services Industry Is in the Middle of a Perfect Storm
Talent
Expectations
Macro-
Economic
Conditions
Customer
Expectations
Emerging
Tech
Emerging
Competitors
Public
Perception
Regulatory
Impacts
Shareholder
Angst
Apttus believes these external pressures can be a transformative catalysts for innovation
© 2017 Apttus Corporation

5. New Business Models
Subscriptions
Renewals
Solution Selling
Everything-as-a-Service
New Engagement Models
Digital Commerce
Social
Mobile
Multi-Channel
Conversational
Augmented Reality
New Insights Models
Artificial Intelligence
Internet of Things
Predictive Analytics
True Personalization
© 2017 Apttus Corporation

6. © 2017 Apttus Corporation
New Business Models New Engagement Models New Insights Models

7. Markets in Financial Instruments Directive (MiFID II)
© 2017 Apttus Corporation

8. Research Unbundling Headlines
© 2017 Apttus Corporation

9. The Elite Club
The Limited
The Retail Seller
The Specialist
Don’t Tread on Me
McKinsey & Company: 5 Predicted Outcome
© 2017 Apttus Corporation

10. ContractEngage SellSolution
Comply
and Settle
Renew and Grow
Opportunity
SELF DIRECTED
AUGMENTED REALITY
CRM
EXTERNAL SALES
INTERNAL SALES
Develop Propose
Next interaction Create Offer
Last interaction
Opportunity
Configure-Price-Quote
(Offer& PriceDevelopment)
Proposal
StructuredDeal
Service2
INTELLIGENT
RECOMMENDATIONS
Based on your criteria,
the optimal configurationis…Pricing Management
Product Management
RelationshipPricing Model
1
3
2
$$
$$
$
20%
10%
No
Commission

Works
!
Does Not Work
Recommended
Price Comissions Assessment
Product1
Apttus Connects and Extends Revenue Processes in the Enterprise
CLM and
Billing
E-Commerce
Commissions
Deal Mgmt.
CPQ
Order Mgt.
Rebates
Quote-to-Cash Intelligence
QTCApps
Contract& Approve
Legal
Customer Approver
Sales Mgmt
CONTRACT
TERMS & CONDITIONS
DURATION
BETWEEN
DEFINITIONS
DESIGN REQUIREMENTS
AND
$$
V1
V2
V3
CONTRACT
$
ORDER
Sent
to ERP.
Order,Bill, Fulfill,Disburse
Commissions,Renew
INVOICE
$$

11. QUOTE CONTRACT REVENUEOPPORTUNITY ERP
ARTIFICIALINTELLIGENCE
BEHAVIOR
PROMOTIONS INCENTIVE COMPENSATION REBATES
X-AUTHOR
PROCESS
CONTRACT
MANAGEMENT
CONFIGURE
PRICE
QUOTE
DEAL MANAGEMENT
OMNI-CHANNEL E-COMMERCE
ORDER MANAGEMENT
BILLING
MANAGEMENT &
REVENUE
RECOGNITION
MAX
Hi, I’m Max…
How can I
help you?
Apttus Proposal for MIFID-II Research Unbundling
Built on the Apttus Intelligent Cloud™
MACHINE LEARNING
REVENUE
RECOGNITION
BILLING
MANAGEMENT &Proposal
Define and agree
research classification
and services offering
to Fund Manager/Client
Contract
Contract performance terms and
consumption obligations
Centralized document repository
Deal Management
Control compliance, approval,
and audit regulations
Billing
Monitor usage and engagement
(CRM-activities, calls, events,
research distribution).
Invoice for usage
based on terms in the
proposal and agreement.
RESEARCH PROPOSAL BACK OFFICEPAYMENT
© 2017 Apttus Corporation

12. Meet Max...Artificial Intelligence to Deliver Insights
and Provide Conversational User Experiences That Reflect
how We Work in Today’s Social, Mobile, Virtual World
Should I send the NDA ahead of the meeting with
ACME Global Bank at 2pm today at 85 Broad St?60%
of executives believe
their future success
depends on the
successful
implementation of AI.
Assist
Guide
Coach
Statistically similar clients did 5% more repeat business
within 90 days, if 10 analyst hours are included in the
proposal
I suggested routing this to Linda for faster approval,
as she completed reviews 12% faster than other
reviewers
© 2017 Apttus Corporation

13. APTTUS Proposal to Payment for Research Unbundling
Research Services to Quotable Product
Aligned research content
to product offerings and
Configure, Price, Quote to
tailor services to client:
> Research Material
> Analyst Calls
> Events/Roadshows
Contract Obligation Management
Agree trackable and
accountable obligations
and performance to
attribute research services
into trade execution
> Term
> Obligations
> Performance
> Payment
Usage Data Capture
Capture and manage
usage against quoted and
agreed obligation through:
> CRM Activities
> Research Distribution
> Attendance Events
> Call Logs
> Call Reports
> Web-Portal
Billing/Invoice
Schedule billing at price
and configuration agreed
through CPQ/Contract and
track usage and payment
from research payment
account
> Usage – over/under
> Pre-Pay/ Pay-Per-Use
> Milestone Review
> Trade Execution© 2017 Apttus Corporation

14. Discussion
“The end is just the beginning.”
– T.S. Eliot
© 2017 Apttus Corporation