If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok. For that reason we've put together information about the demographics of TikTok, its gaming and global audiences, TikTok’s performance or special requirements (specially tailored creatives).

1. What marketers should know
TIKTOK
by Clara Popescu

2. WHAT IS TIKTOK?
● Social platform for
15-60s videos
● Global downloads:
1,65 Billion
● Content types:
funny videos, lip
sync, dance
challenges

3. TIKTOK VIDEOS

4. TIKTOK OPPORTUNITY
Global audiences overall: 1,65B Global MAU, 40M MAU in US, 50M MAU in Europe
Gaming audience distribution by marketDemographics of TikTok
Source: TikTok internal data

5. TIKTOK GAMING AUDIENCES
Source: TikTok internal data

6. TIKTOK PERFORMANCE
1. 118% Post Reach Rate* (vs 5% on FB)
2. 8% Avg Engagement Rate (vs 0.09% on FB)
3. 1.13 - 1.70% Avg CTR (vs 1% on FB)
4. $0.05 - $8 CPMs depending on targeting & creatives
*Post Reach Rate = Unique views/Followers

7. TIKTOK PERFORMANCE
Appsflyer Performance Index, edition X. Android platform

8. TIKTOK CREATIVES
1. Brand take over: whenever a user opens TikTok your ad is shown
for 3-5s
2. Top view*: brand take over for 60s
3. In feed videos: on the “For You” page, up to 60s, autoplay
4. Hashtag challenge: create a challenge that users can copy
5. Branded effect*: TikTok makes 2D/3D creative effects for your
app which users can interact with and create their own content
TikTok requires specially tailored creatives
Must haves for TikTok ads: catchy music, short videos and be native
to the platform
*Available on Premium accounts only which is gained through high media spend

9. BUREAUCRACY 101
1. Sign a contract (3 days)
2. Set up the account (1 week)
3. Top up minimum $10 000 (2 days)
4. Targeting & creative strategy (1 week)
5. Create tailored creatives (2-3 weeks)
6. Set up the campaigns (1 day)
7. Optimize the campaigns (1 months)
8. Fail or Profit
OR Let AppAgent
take care of this

10. APPAGENT.CO | BLOG.APPAGENT.CO
LET’S ROCK TOGETHER!