This presentation is an integral part of SEMrush webinar For full video: https://youtu.be/oqhCYwCTCRU

1. @larrykim
+ Everything You Ever Needed
to Know About Facebook
Messenger Marketing
Larry Kim, MobileMonkey
Seth Louey, BotList
David Bain, SEMRush
March 29, 2018
@larrykim @mobilemonkey_ @semrush

2. #CMCa2z @larrykim
Today’s Agenda
1. Why Chatbots? 3. Building
Chatbots
4. My Top Chatbot Marketing Hacks2. Chatbot Basics
@larrykim @mobilemonkey_ @semrush
5. Panel Discussion
on Chatbots!

3. @larrykim
3 Random
Facts About
Larry
@larrykim @mobilemonkey_ @semrush

4. @larrykim
Slightly
Obsessed With
Unicorns
Make PPC
Magical
Again!
@larrykim @mobilemonkey_ @semrush

5. Live in Harvard Square, Cambridge, MA
@larrykim @mobilemonkey_ @semrush

6. @larrykim
WordStream in 2008 vs. 2018
2008 2018
@larrykim @mobilemonkey_ @semrush

7. Working on a
New Venture for
the Last Year!
@larrykim @mobilemonkey_ @semrush

8. World’s Biggest 3-Year
Old Kid (#ppckid)
#ppckid2 due
May 27, 2018!
Me
Wife, Kay Lee,
(Heart Surgeon!)

9. • Founder at
BotList
• Founder of
CryptoMod
• Bot Evangelist!
@larrykim @mobilemonkey_ @semrush
Seth Louey, Bot Expert

10. @larrykim
Part 1: Why
Should
Marketers
Should Care
About
Chatbots?
@larrykim @mobilemonkey_ @semrush

11. 1. Messaging Apps have Surpassed Social Networks
Big 4 Social
Networking
Apps
Big 4
Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging.
@larrykim @mobilemonkey_ @semrush

12. Email Marketing
5-10% Open Rates
2. FB Messenger Marketing 10-80x Better
Engagement vs. Email or FB News Feed
FB Messenger Blast
70-80% Open Rates
(Within first 60 minutes!)
FB News Feed
0-1% Organic Post Visibility
Vs.
@larrykim @smxmuenchen #smx

13. #CMCa2z @larrykim
3. “Live
Chats” are
Slow and
Need to Be
Staffed
24/7
@larrykim @mobilemonkey_ @semrush

14. #CMCa2z @larrykim
4. Mobile
Conversion Rates
on Mobile are
around 1-2%
(Which is Awful)
@larrykim @mobilemonkey_ @semrush

15. @larrykim
Introducing Facebook Messenger
Chatbot Marketing!
• +75% Open Rates
• Using the chat platform
people already have
• Without Having to Staff
24/7
• Mobile Friendly
(Conversion Friendly)
@larrykim @mobilemonkey_ @semrush

16. @larrykim
Part 2: Chatbot Basics
What are Chatbots and Why Should You Care?
@larrykim @mobilemonkey_ @semrush

17. 1. This is an
Automated
Chatbot (not a
live person)
2. This Chat is Taking
Place via
Facebook
Messenger.
@larrykim @mobilemonkey_ @semrush

18. @larrykim
Part 3. Building
Chatbots
@larrykim @mobilemonkey_ @semrush

19. @larrykim
4. My Top Chatbot
Marketing Hacks
@larrykim @mobilemonkey_ @semrush

20. #CMCa2z @larrykim
7. Q&A
Automatically Answering
Common Business
Questions
6. Contact Hack
Get User Information for
All Your Bot Users
5. Chat Blasting
Email Marketing on Steroids
3. Contact Manager
Get everyone’s name,
location, photo, language,
etc.
2. Facebook Ads
Convert Ads at 3-5x Higher
Conversion Rates
1. Live Operator Takeover
Jump in on a conversation at
any time!
Larry’s Chatbot Building Hacks
4. Website Plugins
Checkbox Plugin, Website
Popup, Etc.
@larrykim @mobilemonkey_ @semrush

21. @larrykim
Part 5: Panel
Discussion – The
Future of Chatbots
for Marketers
@larrykim @mobilemonkey_ @semrush

22. @larrykim
Now Entering
Unicorn-Land!
“Be a Unicorn in a Sea of Donkeys”
THANK YOU SEMRUSH & Friends!
@larrykim @mobilemonkey_ @semrush