This document provides an overview of digital marketing from Easy Digi Academy. It outlines the scope of digital marketing including roles like digital marketing manager. It explains the importance of digital marketing through affordability and tracking. Key areas of digital marketing are listed as social media marketing, search engine optimization, and email marketing. Traditional marketing is compared to digital marketing. The scope of digital marketing in India is discussed in relation to increased internet usage. Finally, the document outlines basic and advanced courses offered by Easy Digi Academy on topics such as search engine optimization, social media marketing, and Google ads.

1. EASY DIGI ACADEMY
Digital Marketing Course

2. Scope of Digital Marketing
 Digital Marketing Manager
 Content Marketing Manager
 Inbound Marketing Manager
 Social Media Marketing
 Search Engine Marketer
 Website Analytics

3. The Importance of Digital Marketing:
Top Reasons You Need It
 Affordability
 Hyper-Personalized
 Mobile Friendly
 Flexibility
 Expansion
 Multimedia
 Interactivity
 Tracking
 Influencer Engagement

4. WHAT ARE THE AREAS OF DIGITAL MARKETING?
 SOCIAL MEDIA MARKETING
 SEARCH ENGINE OPTIMIZATION
 SEARCH ENGINE MARKETING
 EMAIL MARKETING
 RETARGETING AND REMARKETING

5. Traditional Marketing vs Digital Marketing
Traditional Marketing
 Harder to target audience
 Less information
 High price for advertisement
 Biased news or opinions
 Take a long time to get fresh news
Digital Marketing
 Wide range of sources
 Low cost
 Measurable online marketing
 High rate customer engagement
 High conversion rate
 Communicating with more people

6. Scope of Digital Marketing India
According to google there are
about 391.2 million people of India
uses internet(as per year 2020
February) and it is constantly
increasing with the emergence of
Jio ,IDEA , Airtel and other
networking companies.
With the emergence of this
companies the population in digital
world has increased drastically and
many do business in it.
And after the Covid-19 pandemic
the number business shifts to
online and it is constantly
happening so we can say that the
future of Digital Marketing in India
is very bright.

7. Easy Digi Academy:
Digital Marketing courses
Basic
 Introduction to Digital Marketing
 Search Engine Optimization
 Social Media Marketing
 Conversion Tracking
 E-mail Marketing
 Become a Freelance
 Google Ads
 Google Tag Manager
 Content Marketing
Advanced
 Graphic Designing
 Affiliate Marketing
 Hotstar Advertisement
 Google Ads Editor
 Art of Pitching and Budgeting
 Video Editing
 Clint oriented Strategy
 Quora Advertisement

8. THANK YOU