The eBook is an 18-page collection of information regarding business, telemarketing, and outsourcing. Here are the following chapters: chapter one: an overview on marketing, chapter two: how to make my business successful, chapter three: questions on marketing and business solutions, chapter four: a guide to outsourcing and lead generation, and chapter five: business process outsourcing (BPO) in the Philippines. The eBook also includes insights such as secrets to business success, smart moves when starting a business, the costs involved in in-house versus outsourcing, and 2016 updates on marketing. Included in the eBook: · Secrets to business success · Smart moves when starting a business · The costs involved in in-house versus outsourcing · 2016 updates on marketing · Top 10 leading countries in outsourcing Overall, the eBook will tackle topics related to business and marketing, and how outsourcing as well as outbound marketing is important in making a particular business successful.

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Chapter One: Overview on Marketing
Marketing: Then and Now
It used to be painstakingly simple. Imagine the early
versions of a travelling salesman, luggage and all,
knocking on every door in the neighborhood trying to sell
a product.
Nowadays, sales and marketing has evolved into a complex
structure. Through the help of the internet, a marketer has
to deal with intricate matters such as lead generation,
appointment setting, inbound and outbound marketing,
business-to-consumer (B2C) and business-to-business
(B2B) approach to sell a product. Moreover, it doesn’t end
there – to let a product exist in the market, it needs brand
recognition as well as brand awareness. Moreover, when
you think that you have exhausted all measures, you need to
be constantly aware of the changing trends in the market –
to do continuous market research per se. Furthermore,
when you think you have done enough – you need to have
quality control and quality assurance over the marketing
you have done and the product/service that you offer.
However, with all the tasks at hand, what aspect should be
your utmost priority? According to an article written by Max
Eaglen, Director of Platform Group Ltd., it says that
‘although products will need to perform, your customer’s
relationship with your brand- their customer experience
– will be what will drive brand loyalty and generate
advocacy'. It seems that, in current marketing trends,
customer encounter and experience with a particular
product or service still is gold. To add, Eaglen also adds,
‘recent research confirms that not with product, not price
but customer service becoming the point of
differentiation for many purchasing decisions’. Moreover,
here are further information that proves that customer
experience, customer service included, is the core of
marketing:
According to Parature, a customer service success blog,
states that 60 per cent of customers have higher
expectations for customer service now than they did one
year ago. According to Gartner on the other hand, predicts
that by 2017, 89 per cent of business will compete mainly on
customer experience. And lastly, according to Walker: ‘by
2020, customer experience will overtake price and
products as the key brand differentiator for B2B’. With all
said and done, it concludes that the trend – as it has always
been – include customer experience as a defining factor in
the success of business-to-business marketing.
Customer experience can be through a brief encounter with
a cold call, as in outbound marketing, regarding a specific
product or service. Moreover, it can be through an encounter
when a consumer contacted/requested information on a
certain product or service that they found online – through
inbound marketing efforts. It can be through an experience
involving the use of a product or service.
Thus, the nitty gritty of marketing is not all about impressing
the customer of what you can do, it is about impressing the
customer of what you actually did. Moreover, with the
currents trends on globalization – mega-globalization,
rather – urbanization, connectivity, modern advancement,
and power shifts would mean that businesses need to
upgrade to meet the ever changing trends of the market.

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Chapter Two: How to Make Business Successful
Secrets to Business Success
It is a far too common question. Of course, when you plan
to roll up your sleeves and immerse in the boulevard of
business, you would need to ask yourself this question: how
to make my business successful? First and foremost, prior
to getting your hands dirty and your pocket empty on
investing, you need to have a feasibility study to know the
possible success rate of your business. Here are common
tips if you want to excel in the intricate world of being your
own boss. After all, when there’s money involved
(specifically your money), building your business is no mere
child’s play.
1. Professional Development. You need to have an idea of
what your market is – what their need is, what are their
common demands, what do they want, what do they like –
and pattern it to the product or service that you wish to
offer. Remember the law of supply and demand, if there is
no demand then they don’t need any supply. You also have
to work your way to them through efforts that are
acceptable to them – and through strategies that keep up
with the market. Remember that yesterday’s extinct
marketing mammoth might be tomorrow’s rising phoenix.
It pays to keep up with the trend.
2. Serving quality products and services. Of course, when
you have quality, or beyond quality, products and services,
you only need minimal marketing to get the product or
service going in the market. Remember that people value
experience – their encounter with your product or service,
their encounter with how you market your product, and
their encounter with YOU (your brand). Technically, having
quality products and services is a no-brainer – it is
painstakingly crucial in making your business successful.
3. Valuing your customers. How to know if your business
is successful? It is when you obtain results. Even if you’re
working hard and you think you did everything you think
was right but the results do not reflect the effort that you
did – it means that there might be something missing in
your business process or strategy. Moreover, it pays to
provide value to your customers. Recent updates say that
customers keep coming back to a particular brand because
of their customer experience with the brand. It turns out
that people are willing to spend on something that gave
them a remarkable experience.
4. Serve over everything. Remember the saying, ‘the
customer is always right’? When your business goes on
existing without you asking ‘how can I serve my customers
better’, means that there is no effort invested in improving
your business’ current state. When you provide value to
your clients, you are actually providing them concrete
reasons why they should patronize your brand and why
they should keep on buying your product/service.
5. Expand your business horizons: outsource if you must.
It’s not enough being there behind the counter and
managing your business the same way over and over again
on a daily basis. It pays to expand your horizons. It pays to
expand your market. It pays to dream big for your company.
You need exposure. You need marketing.

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Dear Reader,
Greetings from 72 Solutions Outbound Telemarketing Services! I hope this email finds you well.
Foremost, we would like to announce that we have published our first ever eBook entitled ‘The 72 Solutions Way to
Outsourcing’ and we are extremely happy to share this milestone with you, and our eBook FOR FREE. This eBook will be a first
in our monthly publication of helpful reads. In lieu, we would like to invite you to become our subscriber. As a subscriber, you
will get to receive a new eBook every month and rest assured that we will do our very best to produce quality content to help
you in your business.
Our eBooks will focus on business and marketing, trends in B2B and B2C, current updates, and collection of trendsetting lead
generation strategies to better assist you, our dear clients, in maximizing profit and revenue. Our current eBook discusses about
the following:
 Secrets to business success,
 Smart moves when starting a business,
 The costs involved in in-house versus outsourcing,
 And 2016 updates on marketing.
We do hope that our eBook will be of interest to you. Rest assured that the information you disclose in our subscription form
(name and email), will be treated as confidential and will not be given or sold to a third party. Moreover, as part of the 72
Solutions community, we warmly welcome any insight from you in the topics that you want to be discussed in our succeeding
eBooks.
Should you have any question or clarification, please feel free to contact the undersigned.
Have a lovely day ahead!
Fame Rodriguez
Marketing Associate,
72 Solutions Outbound Telemarketing Services
www.72solution.com.ph

4. Page | 4
Get our free eBook
72 Solutions Outbound Telemarketing Services, a well-established lead generation service provider
located in the heart of Iloilo City and is dedicated to lead generation, appointment setting, data
profiling, and outbound marketing, has recently published an eBook entitled, ‘The 72 Solutions Way to
Outsourcing’. The eBook will tackle about topics related to business, marketing, and how outbound
marketing and outsourcing can greatly maximize profit and, of course, business success.
[ Click here to download the eBook ]
What is 72 Solutions?
72 Solutions is a lead generation service provider and is passionate for lead generation, appointment
setting, data profiling, and outbound marketing. The business model focuses on providing cost-
effective sales and marketing solutions for generating profit and better revenue for client’s business.
72 Solutions is located in Iloilo City, Philippines.
Why download our eBook?
The eBook is an 18-page collection of information regarding business, telemarketing, and outsourcing. Here are the following
chapters: chapter one: an overview on marketing, chapter two: how to make my business successful, chapter three: questions
on marketing and business solutions, chapter four: a guide to outsourcing and lead generation, and chapter five: business
process outsourcing (BPO) in the Philippines. The eBook also includes insights such as secrets to business success, smart moves
when starting a business, the costs involved in in-house versus outsourcing, and 2016 updates on marketing.
Included in the eBook:
· Secrets to business success
· Smart moves when starting a business
· The costs involved in in-house versus outsourcing
· 2016 updates on marketing
· Top 10 leading countries in outsourcing
Overall, the eBook will tackle topics related to business and marketing, and how outsourcing as well as outbound marketing is
important in making a particular business successful.
Why subscribe to our eBook?
Upon subscription, you will get a new eBook related to business and marketing every month. Moreover, all information disclosed
on the subscription form (name and email address) will be treated as confidential and will not be given or sold to a third party.
Here is an exclusive sneak peak of our eBook.