Learn how higher education is using the marketing tactic of referrals to increase enrollment.

1. IS RECRUITMENT
YOUR PAIN?
Try the power of
REFERRALS

2. 31%?
Enrollment
is projected to
by 2022
- U.S. Department of Education’s Projection of Education Statistics
shrink by
Did you know . . .

3. where education
prices are
skyrocketing and
young adults are
starting to think of
alternatives to the
traditional 4-year
university.
THIS IS
BECAUSE
WE LIVE
IN A TIME

4. $150,000
After all,
why spend upwards of
when you can acquire a job right
out of high school and get a head
start on the career you want?
A current trend among the younger generation
on a Bachelors degree

5. And few have forgotten about the power of
a solid 4-year bachelor’s degree.
Knowledge
Is power
But

6. Recruitment
Enrollment
Retention
However,
Higher
Education
Needs
Help with

7. Brand advocacy gives universities the help they
need by bestowing on them the power to be
disruptive through the use of referrals when
attempting to increase recruitment, enrollment,
and retention.
Referrals are the highest value action that a
donor, alumni, board member, partner, student or
employee can do for your school.

8. We Trust
our friends
Referrals take advantage of the fact that just
like anything else,
and family for guidance on matters as large as
choosing which university to attend

9. This makes educational
institutions perfect for
implementing referrals.
68%
After all, research
shows that
of students already choose their
school of choice because of their
family or friends.

10. 400%more likely to buy a product or service
recommended by family or a friend.
(Nielsen)
Studies have shown that
people are
Referrals add on to that
percentage

11. Two Key
Things
Need to
happen
But for higher
educational
institutions to take
advantage of these
statistics

12. They will need to learn to develop new
tactics and ways to engage students
who believe that educational institution’s
benefits no longer balance the rising
costs, and as they do this retention will
be more important than ever.
The first is that universities
need to place a very high level of
focus on student recruitment
and enrollment.

13. that will allow them to develop,
leverage and track the power of
referrals at their institutions.
Secondly, universities are going
to need to invest in new disruptive
forms of marketing technology

14. Once you’ve determined
who your advocates are
and selected a vendor to
host your individualized
referral program, the right
incentives can be
implemented to produce
highly motivated
advocates.
But what incentives are
right to motivate your
specific advocate group?
Referral
program
One paramount
form of disruptive
marketing
technology that’s
used to accelerate
lead generation is a

15. and the audience that you are asking to the make referrals.
The answer is tied to the type
of product you are offering
Many referral programs opt for some
sort of monetary reward, whether e-gift
cards, bill or account credits, checks, or
product discounts.

16. Open up
the
discussion
But, there are
market segments
with less
mercenary, more
altruistic attributes
that
of alternatives.

17. university advocates are
motivated by loyalty to
their university.
Higher education is a great example where
non-cash rewards are desirable because

18. reward
Alumni rewards include:
Campus swag
Tango card (electronic gift card)
Students rewards include:
Tango card
Bookstore gift card
Dining dollars
Parking pass
An example of
rewardable activity
would be the
completion of a
campus visit. This
would be a great
chance to
alumni and
students with
individualized
rewards based off
the type of
advocate they are.

19. But truth be told...
Cash is king
Overall, don’t be afraid to be
creative with your rewards.
And in the end even non-cash
rewards all have cash value.

20. Need help filling your fall class?
Learn more about referral automation software for higher education.!
Learn More