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Video &
Connectivity
Solutions
From Arrow Israel
Sep. 2006
Amir Sherman – Field Application Eng.
Microcontroller/Processor & DSP
Manager in Arrow Israel
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Add Picture of
end equipment
Video & Connectivity
JPEG
H.264
MPEG4
Video
Encoders
Video
Decoders
USB CAN Bus
WiFi
BlueTooth
UARTs Ethernet
UWB
ZigBee WiMaX
I2C SSPSPI
MPEG2
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Home
Entertainment
Audio TV Satellite,Terrestrial, Cable &
IP STB
Multi
Media
Personal Multi-Media Connectivity Imaging
Communication
&
Displays
Communication Infrastructure Displays
The Main Market of Video & Connectivity
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The DaVinci™
Effect
DSCDM6443
Tools
Software
Processors
DSC
DM6446
DM6443
DM6446
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Applications
 Video conferencing, video phones, video surveillance,
digital media adaptors and IP set-top boxes
Features
 Core
• ARM926EJ-S™ (MPU) Core
• TMS320C64x+™ DSP Core
 Memory
• On-Chip L1/SRAM: 112 KB DSP, 40 KB ARM
• On-Chip L2/SRAM: 64 KB DSP
 Peripherals
• Video Encode/Decode
– H.264 BP D1 encoding, simultaneous H.264 BP
CIF coding
– H.264 MP, 30-fps SD decoding, VC1/WMV9 D1
SD decoding, MPEG-2 MP SD decoding,
MPEG-4 ASP D1 SD decoding
• Video Processing Subsystem
– Front end – Resizer, image processing engine,
16-bit digital input
– Back end – Integrated OSD, four video DACs,
24-bit digital RGB output
• The Right Peripherals for Your Video, Audio,
Storage and Connectivity Needs
 Package: 23mm x 23mm - 361-Pin BGA
 Sampling Now; Production 3Q06
 Price: $34.95 @ 600 MHz / 10 KU – 2006
TMS320DM6446 Processor
Video Encode and Decode Application Processing
Peripherals
ARM
Subsystem
DSP
Subsystem
EDMA
ATA/
Compact
Flash™
Async EMIF/
NAND/
SmartMedia
MMC/
SD
DDR2
Controller
(16b/32b)
Program/Data Storage
ARM
926EJ-S
300 MHz
C64x+TM
DSP
600 MHz
Switched Central Resource (SCR)
Video-
Imaging
Coprocessor
EVM Available
WD
Timer
System
PWM
×3
Timer
×2
Connectivity
VLYNQ
EMAC
With
MDIO
USB
2.0
PHY
SPI
I2
C
Serial Interfaces
UART
×3
Audio
Serial
Port
CCD Controller
Video Interface
Preview
Histogram/3A
Resizer
On-Screen
Display
(OSD)
10b DAC
10b DAC
10b DAC
10b DACVideo
Enc
(VENC)
Video Processing Subsystem
Back End
Front End
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Rapid Expansion of DaVinci™
Technology Builds Solid Foundation for Customers
With TI’s DaVinci technology, our
set-top box can decode multi-format
video, and it gives us the flexibility to
create unique products quickly. Our
customers benefit from future-proof,
end-to-end IPTV solutions and lower
development costs.
Marek Kielczewski
COO, Sentivision
“ “
TI’s DaVinci technology was
the natural choice to use in our
digital media adaptor product
and reference design because it
enables multiple applications on
a single hardware device tailored
specifically for digital video
applications.
Alain Molinie
CEO, Awox
“ “
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Rapid Expansion of DaVinci™
Technology Builds Solid Foundation for Customers
Processors
Tools
Software
DSC
DM6443
DM6446
ObjectVideo
OnBoard™
uItron
QNX
Neutrino
Green Hills
Integrity Green Hills
VelOSity
MontaVista
Linux
Audio
Codecs
Video
Codecs
Speech
Codecs
Imaging
Codecs
Audio
Codecs
uItron
Video
Codecs
QNX
Neutrino
Green Hills
Integrity
Speech
Codecs
Green Hills
VelOSity
Imaging
Codecs
MontaVista
Linux
ObjectVideo
OnBoard™
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Rapid Expansion of DaVinci™
Technology Builds Solid Foundation for Customers
Processors
Tools
Software
DSC
DM6443
DM6446
Audio
Codecs
uItron
Video
Codecs
QNX
Neutrino
Green Hills
Integrity
Speech
Codecs
Green Hills
VelOSity
Imaging
Codecs
MontaVista
Linux
ObjectVideo
OnBoard™
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Processors
Rapid Expansion of DaVinci™
Technology Builds Solid Foundation for Customers
Software
DSC
DM6443
DM6446
Audio
Codecs
uItron
Video
Codecs
QNX
Neutrino
Green Hills
Integrity
Speech
Codecs
Green Hills
VelOSity
Imaging
Codecs
MontaVista
Linux
ObjectVideo
OnBoard™
DVEVM
MULTI
Tools
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Different Perspectives
 Support three perspectives
• ARM Developer
– Focus on ARM and its interaction
with the DSP (IMCOP is hidden)
• DSP Developer
– Focus on DSP and its interaction
with IMCOP
• System Integrator
– High level visibility into entire
system
Li
nk
DSP
iMX Seq
VLCD
ARM
ARM Developer
DCT
Li
nk
DSP
iMX Seq
VLCD
ARM
DSP Developer
DCT
Li
nk
DSP
iMX Seq
VLCD
ARM
System Integrator
DCT
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Announcing Today: Digital Video
Software Development Kit – DVSDK Media
Software
Development Kit
Software
Development Kit
For Linux System
Developers
For DSP + Linux System
Developers
TMDSSDK6446-L TMDSSDK6446-3L
Spectrum Digital
XDS560™
Emulator
Code Composer Studio 3.2
MontaVista Linux
Board Support Package 
TMS320DM644x SoC Analyzer
 


eXpressDSP™
Configuration Kit
 

Order entry now
www.ti.com/dvsdkpr
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TMS320DM6446 IP NetCam Example
10/100
EMAC
Video In Video Out
I2
C
McBSP
PWM (×3) DDR2 EMIF
C64x+™ DSP
(594 MHz)ARM9
(297 MHz)
Switch Fabric
Video
Processing
Subsystem
(VPSS)
Internet
PHY
(802.3)
BT.656 RAW
Composite
NAND/NOR
Flash
DDR SDRAM
266 32-Bit
Monitor
(NTSC/PAL)
CMOS/CCD
Sensor
P/T/Z
Control
8
32
3
32
CLKINDM644x
Audio
CODEC
TI Devices
Crystal/OSC
27 MHz
IMX
Imaging
Coprocessor
Video
Processing
Back End
Video Processing
Front End
CCDC
Analog
VENC
Digital
SwitchedCentralResource
Previewer
H3A
VPSS
OSD
Resizer
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Our business is driven by innovation
Small Optical Package (SmOP)
Ceramic base
Barrel& Lens
Image Sensor
Infra Red Filter
Lens Mount
Diaphgram
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Our single chip camera
same architecture from VGA up to 3MP
VS6524VS6524
PLL and Clock ManagementPLL and Clock Management
Power ManagementPower Management Power-On ResetPower-On Reset
I²CReceiverI²CReceiverParallelVideo
Interface
ParallelVideo
Interface
Camera
Controller
Camera
Controller
Video
Processor
Video
Processor
ReadoutReadoutYDecoderYDecoder
Line SRAMLine SRAM
X DecoderX Decoder
Column ADCColumn ADC
640x480
Pixel Array
640x480
Pixel Array
(13 MHz system clock typ.) CLK
CE
SCL
SDA
D[7:0]
HSYNC, VSYNC
PCLK
FSO
VDD (Digital I/O supply = 1.8 or 2.8 Volts)
DGND
AVDD (Analog supply = 2.4 to 3.0 Volts)
AGND
On-chip digital processing
including ISP, MCU, RAM & ROM
On-chip power management including
- power switches
- voltage regulators
- power-on reset cell
- analog charge pump
Dual Voltage
Digital Interface
2.8 V or 1.8 V
Single pin
Power-down
and Reset
Embedded Passives
Decoupling Capacitors
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Special Device that can Make things better !
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LPC2280/LPC2888
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EPSON – Video & Connectivity Solution
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Next Generation from Epson - S1S65A00
-CPU
・・ 32bit RISC ARM732bit RISC ARM7 2020 TT
-RAM
・ 64KB64KB    Embedded RAMEmbedded RAM
   (CPU-Work(CPU-Work :: Max40KB)Max40KB)
-JPEG
・ Hardware JPEG encoder/decoder
  (every Camara I/F)(every Camara I/F)
S1S65A00
SRAM
4MB
Flash
ROM
CF SD
Audio
RS232
USB
Device
Audio
Codec
RS232
Driver
GPS
Module
Camera
I/F 1
Camera
I/F 2
ADC
Connection
SDRAM
64MB
-Camera I/F
・ 8bit parallel interface x28bit parallel interface x2
・・ Supports ITU-R BT656 formatSupports ITU-R BT656 format
・・ Max.Max. 30fps@VGA30fps@VGA
Serial Interface
・ UART:16550 SoftwareUART:16550 Software
compatible xcompatible x 3 3  channelschannels
・・ SPI:Clock synchronous type xSPI:Clock synchronous type x
11 channelchannel
・・ I2C master interfaceI2C master interface
・・ I2S interface x 2 channelsI2S interface x 2 channels
-USB   (Device)- USB2.0-HS
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i.MX27 Multimedia Application Processor
 CPU Complex
• ARM926EJ-S™ 400 MHz @1.6V, 266 MHz @1.2V*
• 16 Kb L1 I- and D-caches
• 16 Channel DMA
• Architecture compatible with i.MX21
• ETM Real-Time Debug
 Low Power
• Active Well-Bias
• Dynamic Process Temperature Compensation
• Dynamic Voltage and Frequency Scaling
 Security
• Sahara2 Crypto Accelerator (AES, 3DES)
• Electronically-Blown Fuse Box for custom HW IDs
 Connectivity
• Ethernet MAC
• 6x UARTs, IrDA
• 480 Mbps USBOTG + 2 Hosts
 Expansion
• MemStick Pro, PCMCIA/CF, MMC & SD/SDIO Card
Interface
• ATA-6 HDD Interface
 Multimedia
• MPEG 4/ H.263/H.264 D1 @30fps HW Codec
w/ pre- & post- processing
• High speed CMOS sensor I/F + I2
C
 External Memory Interface
• 16/32-bit SDRAM @133 MHz
• 16/32-bit DDR @266 MHz
• 8/16-bit NAND Flash, PSRAM support
 Technology
• Low power 90nm
Inherited from i.MX21 New or enhanced from i.MX21
i.MX27 System Control
Clock Mgt.
Bootstrap
JTAG/ICEM
6 x Timer
GPIO
RTC
PWM
WD Timer
8x8 Keypad
Human Interface
LCD Control
Smart LCD
Camera I/F
Multimedia I/F
MPEG4/H.263
Multimedia
Accelerator
Pre & Post
Processing
Memory
Interface
DDR/SDRAM
NAND Flash
EIM
Expansion
MemStick Pro
PCMCIA / CF
Connectivity
1-Wire
IrDA
I2
C x 2
Internal
6 x UART
HS USB OTG
Hostx2
10/100 Ether.
i-cache d-cache MMU
Bus
Control
Internal
Control
Memory
Control
CPU Complex
ARM926EJ-S™
Smart Speed
Switch (MAX)
Audio Mux
Std System I/O
DMA
ATA
H.264
2x I2
S/SSI
3x CSPI
3x MMC/SD
Vsync Flash
SCC
Security Control
SAHARA2
IIM RTIC
RNGA
External
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MCF5223x and MCF5222x Families
ColdFire:
Control, Connectivity
& Security
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68K/ColdFire V2 Core
• Up to 57 Dhrystone 2.1 MIPS @ 60 MHz
• EMAC Module and HW Divide No external bus
Integration
• Up to 32K bytes SRAM
• Up to 256K bytes Flash
 100K W/E cycles, 10 years data retention
• 10/100 Fast Ethernet Controller (FEC) with PHY
• Optional Cryptographic Acceleration Unit with Random
Number Generator
• Optional CAN 2.0B Controller
• 3 UARTs
• Queued Serial Peripheral Interface (QSPI)
• I2
C bus interface
• 4 ch. 32-bit timers with DMA support
• 4 ch. 16-Bit Capture/Compare/PWM timers
• 2 ch. Periodic Interrupt Timer
• 8/4 ch. 8-/16-bit PWM timer
• Real Time Clock
• 8 ch. 12-bit A-to-D converter
• 4 ch. DMA controller
• Up to 73 General-Purpose I/O
• System Integration (PLL, SW Watchdog)
• Single 3.3V supply
Availability
• Temperature Range: -40°C to +85°C
Memory Options
128KBytes
Flash
256KBytes
Flash
Optional
Additional Modules
CAN
Crypto
GPI/O JTAGPLLBDM
System
Integration
4ch 32-bit
Timer
4ch 16-bit
Timer
UART
2ch PIT QSPI
I2
C
4ch DMA
2x4ch 12-bit
ADC
10/100
FEC
DMA
PHY
8/4ch
PWM
UART
UART
EMAC
V2
ColdFireColdFire®®
Core
RTC 32K
SRAM
ColdFire®
: MCF5223x Family
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M52235EVB Evaluation Board
M52235EVB Evaluation Board
• M52235EVB Evaluation Board and Development System
• Evaluation board with fully functional Power over Ethernet circuitry
• Kit to include CD ROM, Power Supply, P&E BDM Cable and
Ethernet Crossover Cable
• Target Suggested Resale Price: $299
• M52235EVB Software Support
• Free ColdFire TCP/IP by InterNiche
• Free CodeWarrior™ Special Edition included in each development kit
• Free ColdFire Init – Graphical Initialization Tool
• Professional Tools and Systems scheduled from:
>CodeWarrior™ IDE
>Accelerated Technology compiler debugger
>MQXEmbedded – Precise/MQX™ RTOS
>Green Hills Software IDE and RTOS
>Wind River – Wind River Compiler™ and Hardware Assisted
Debugger
>TCP/IP Stack Options: InterNiche, CMX Systems, Treck
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Free ColdFire TCP/IP Lite Stack by Interniche
InterNiche Technologies and Freescale have collaborated to provide an OEM version of the NicheLite™ product -
a fully featured TCP/IP stack requiring as little as 12 KB of memory. Optimized for the Coldfire architecture,
Coldfire TCP/IP Lite provides the functionality of NicheLite and is RFC compliant.
Key Features
•Address Resolution Protocol (ARP)
•Internet Protocol (IP)
•Internet Control Message Protocol (ICMP)
•User Datagram Protocol (UDP)
•Transmission Control Protocol (TCP)
•Dynamic Host Configuration Protocol (DHCP)
Client
•Bootstrap Protocol (BOOTP)
•Trivial File Transfer Protocol (TFTP)
Protocol Options: A variety of optional protocols support
solutions for specific applications including Point to Point
Protocol (PPP), PPPoE, Telnet and FTP.x
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ColdFire®
: MCF5222x Family
68K/ColdFire®
V2 Core
• Up to 76 Dhrystone 2.1 MIPS @ 80 MHz
• MAC Module and HW Divide No external bus
Integration
• Up to 32K bytes SRAM
• Up to 256K bytes Flash
• 100K W/E cycles, 10 years data retention
• USB 2.0 full-speed On-the-go Controller with
integrated transceiver
• 3 UARTs
• Queued Serial Peripheral Interface (QSPI)
• I2
C bus interface
• 4 ch. 32-bit timers
• 4 ch. 16-Bit Capture/Compare/PWM timers
• 2 ch. Periodic Interrupt Timer
• 8/4 ch. 8-/16-bit PWM timer
• Real Time Clock
• 8 ch. 12-bit A-to-D converter
• 4 ch. DMA controller
• Up to 56 General-Purpose I/O
• System Integration (PLL, SW Watchdog)
• Single 3.3V supply
Availability
• Temperature Range: -40°C to +85°C
• Available Speeds: 66MHz and 80MHz
Memory Options
128KBytes
Flash
256KBytes
Flash
32K
SRAM
16K
SRAM
GPI/O JTAGPLLBDM
System
Integration
UART
2ch PIT
QSPI
I2
C
UART
RTC
Memory
Option
MAC
V2
ColdFire®
Core
4ch DMA
8-ch 12-bit
ADC
8ch
PWM
4ch 16-bit
Timer
4ch 32-bit
Timer
USB
OTG
UART
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ColdFire®
: MCF537x Family
68K/ColdFire V3 Core
• Up to 211 Dhrystone 2.1 MIPS @ 240 MHz
• Enhanced MAC Module and HW Divide
Integration
• 16K bytes Unified Cache
• 32K bytes SRAM
• Optional USB 2.0 host controller
• Optional USB 2.0 Host/Device/On-the-go Controller
• 10/100 Ethernet MAC (external PHY)
• Optional Hardware Accelerated Encryption
• Random Number Generator
• DES, 3DES, AES, Block Cipher Engine
• MD5, SHA-1, HMAC, Hash Accelerator
• 3 UARTs
• Queued Serial Peripheral Interface (QSPI)
• I2
C bus interface
• Synchronous Serial Interface module (SSI)
• 4 ch. 32-bit timers with DMA support
• 16 ch. DMA controller
• 16-bit DDR / 32-bit SDR SDRAM controller
• Up to 62 General-Purpose I/O
• System Integration (PLL, SW Watchdog)
• 1.5V Core, 3.3V I/O
Availability
• Temperature Range: -40°C to +85°C
System
Bus
Controller
DDR/SDR
SDRAM
Controller
&
Chip Selects
GPI/O JTAGPLLBDM
EMAC
V3
ColdFireColdFire®®
Core
32K
SRAM
16K
Unified
Cache
4ch 32-bit
Timer
UART
QSPII2
C
16ch DMA UART
UART
Optional
Additional Modules
Crypto
10/100
FEC
DMA
4ch
PWM
SSI
USB
host
USB
h/d/otg
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Video Capture
Digital I/O
Analog I/O
Counter
Coaxial
Ethernet
RS-485/232
Various Access
Control Devices
Embedded
Video System
Ethernet
Open Digital Video
System
Integrated Backend
IT Control Center
Building
Facility
Management
Environment
Vertical
Applications
Facility
Control
High Performance
Video System
Server Farm
Storage Server
ADVANTECH - Open Digital Video Solution Provider
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RT/Emb Technology Center
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RT/Emb Technology Center
 Sela Group in cooperation with Arrow Israel have established the
Real Time Embedded Technology Center to train Israel’s engineers
 The Microcontrollers, Microprocessors, and ARM technologies of
various vendors are offered now as professional courses
 Our experts would love to expose you and expand your knowledge
to the newest technologies, optimal design methodologies, efficient
programming skills and much more…
 You can choose your vendor and we will train your staff on the
specific technology to enhance and improve your project, and
designers capabilities
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Courses - ARM
 ARM Architecture
• This course introduces the ARM RISC architecture
• The course contains detailed information about all versions of the
ARM and Thumb instruction sets, the memory management and
cache functions, as well as optimized code examples
 C under ARM
• This course provides a comprehensive description of the
operation of the ARM core from a developer’s perspective with a
clear emphasis on software
• It demonstrates not only how to write efficient ARM software in C
and assembly but also how to optimize code
 The courses can be targeted to Philips, ST, FreeScale etc.
 All courses are “Hands On”
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Courses – Microcontrollers &
Microprocessors
 Embedded Microcontroller Architecture & Programming
• This course offers the knowledge of how to program a
microcontroller in C and Assembly languages
• it also exposes the architecture of the microcontroller and uses
"hands on" labs to program the microcontroller and use a real
time emulator for debugging purposes
 Possible targets: Renesas, ST etc.
 Basic Microprocessors
• This course offers an insight into the terminology of IT and
computer science
• It introduces the fundamental parts of a computer
• Above all, it trained the functionality of a microprocessor
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 Effective C++ in Embedded/RT Systems
• The course reveals the hidden overheads and strengths of the language and its
mechanisms, presents the capabilities, limitations, hazards, and tips and tricks, for
better performance and better utilization of memory capabilities of the language,
for you to use as an expert programmer in an Embedded/Real-Time environment
• The course will also present performance issues associated with the code
generated by typical C++ compilers, and various optimization issues
 RTOS Architecture and Effective C
• This course covers, analysis, architecture design and programming aspects
regarding real-time application development, and a thorough description of an
RTOS for best usage and utilization
• It provides the tools for both vertical and horizontal understanding of real-time
application development further more, effective C on RT system is presented
 RT Design Patterns
• The course reveals and examines the different aspects of Embedded/Real-Time
systems design, it teaches the essentials of developing such systems solutions
using Real-Time design patterns
• It explores in-depth each one of the Real-TimeEmbedded system components,
their functionality and interfaces, placing an emphasis on understanding
components integration
• Investigating advanced aspects of Object Oriented Programming in the RTOS
environment, including the implementation of many useful, industry-standard
design patterns, using C++ code examples and exercises
Courses – RT Programming
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Internal Data, Confidential
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TI Proprietary Information
Internal Data, Confidential
NDA Required
Courses - WinCE
 Windows CE System Programming
• The first part of this course gives an overview of the Windows CE
components as well as Microsoft development tools
• The concepts of Windows CE.NET multithreading and synchronization
are discussed and demonstrated using labs
• This includes how independently running threads can be synchronized
and how data can be exchanged between different processes
• Second topic handles the Windows CE memory map
• All API calls at user level will be discussed including application
examples for selected calls
 Windows CE System Generation & Drivers
• This course teaches the WIN CE architecture and the essential steps of
the build process
• All of the important tools of the up to date platform builder will be
discussed, the various download and debugging techniques, the creation
and the export of SDK libraries, device manager and the interrupt model
ISR are some of the topics covered
45
TI Proprietary Information
Internal Data, Confidential
NDA Required
TI Proprietary Information
Internal Data, Confidential
NDA Required
SP1SP1
2.112.11
SP2SP2
2.122.12
JamesonJameson
4.14.1
McKendricMcKendric
4.24.2
TomatinTomatin
NMD FPNMD FP
Brief HistoryBrief History
What we’ve been doingWhat we’ve been doing
AlderAlder
Windows CE 1.0Windows CE 1.0
11/199611/1996
BirchBirch
Windows CE 2.0Windows CE 2.0
11/199711/1997
CedarCedar
Windows CE 3.0Windows CE 3.0
4/20004/2000
TaliskerTalisker
Windows CEWindows CE
.NET 4.0.NET 4.0
1/20021/2002
MacallanMacallan
Windows CE 5.0Windows CE 5.0
8/20048/2004
YamazakiYamazaki
Windows CE 6Windows CE 6
H2/2006H2/2006
46
TI Proprietary Information
Internal Data, Confidential
NDA Required
TI Proprietary Information
Internal Data, Confidential
NDA Required
Windows CE 6 Key Features
Feature parity with Windows CE 5.0 (and more)
Updated development tools : Visual Studio 2005
Next-generation kernel
Backward compatibility
Enhanced robustness and security
Minimal effort to port existing driversMinimal effort to port existing drivers
Enhanced wireless networking support
Networked media device features
No regressions on performance and size
Plus many more new features : VoIP, Security …
Next-generation file systemNext-generation file system
47
TI Proprietary Information
Internal Data, Confidential
NDA Required
TI Proprietary Information
Internal Data, Confidential
NDA Required
VoIP
VoIP support over wired and WLAN networks
Advanced provisioning
• XML-based file makes deployment easier
WirelessWireless
 Wireless LAN enhancementsWireless LAN enhancements
 USB Host Class Driver FrameworkUSB Host Class Driver Framework
 USB OTGUSB OTG
 New USB Function driversNew USB Function drivers
USBUSB
48
TI Proprietary Information
Internal Data, Confidential
NDA Required
TI Proprietary Information
Internal Data, Confidential
NDA Required
49
TI Proprietary Information
Internal Data, Confidential
NDA Required
TI Proprietary Information
Internal Data, Confidential
NDA Required
50
TI Proprietary Information
Internal Data, Confidential
NDA Required
TI Proprietary Information
Internal Data, Confidential
NDA Required
Thank You
Amir Sherman
MCU/MPU/DSP Field Application Eng.
asherman@arrowil.com

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  • 1. 1 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 2. 2 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Video & Connectivity Solutions From Arrow Israel Sep. 2006 Amir Sherman – Field Application Eng. Microcontroller/Processor & DSP Manager in Arrow Israel
  • 3. 3 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 4. 4 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Add Picture of end equipment Video & Connectivity JPEG H.264 MPEG4 Video Encoders Video Decoders USB CAN Bus WiFi BlueTooth UARTs Ethernet UWB ZigBee WiMaX I2C SSPSPI MPEG2
  • 5. 5 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Home Entertainment Audio TV Satellite,Terrestrial, Cable & IP STB Multi Media Personal Multi-Media Connectivity Imaging Communication & Displays Communication Infrastructure Displays The Main Market of Video & Connectivity
  • 6. 6 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required The DaVinci™ Effect DSCDM6443 Tools Software Processors DSC DM6446 DM6443 DM6446
  • 7. 7 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Applications  Video conferencing, video phones, video surveillance, digital media adaptors and IP set-top boxes Features  Core • ARM926EJ-S™ (MPU) Core • TMS320C64x+™ DSP Core  Memory • On-Chip L1/SRAM: 112 KB DSP, 40 KB ARM • On-Chip L2/SRAM: 64 KB DSP  Peripherals • Video Encode/Decode – H.264 BP D1 encoding, simultaneous H.264 BP CIF coding – H.264 MP, 30-fps SD decoding, VC1/WMV9 D1 SD decoding, MPEG-2 MP SD decoding, MPEG-4 ASP D1 SD decoding • Video Processing Subsystem – Front end – Resizer, image processing engine, 16-bit digital input – Back end – Integrated OSD, four video DACs, 24-bit digital RGB output • The Right Peripherals for Your Video, Audio, Storage and Connectivity Needs  Package: 23mm x 23mm - 361-Pin BGA  Sampling Now; Production 3Q06  Price: $34.95 @ 600 MHz / 10 KU – 2006 TMS320DM6446 Processor Video Encode and Decode Application Processing Peripherals ARM Subsystem DSP Subsystem EDMA ATA/ Compact Flash™ Async EMIF/ NAND/ SmartMedia MMC/ SD DDR2 Controller (16b/32b) Program/Data Storage ARM 926EJ-S 300 MHz C64x+TM DSP 600 MHz Switched Central Resource (SCR) Video- Imaging Coprocessor EVM Available WD Timer System PWM ×3 Timer ×2 Connectivity VLYNQ EMAC With MDIO USB 2.0 PHY SPI I2 C Serial Interfaces UART ×3 Audio Serial Port CCD Controller Video Interface Preview Histogram/3A Resizer On-Screen Display (OSD) 10b DAC 10b DAC 10b DAC 10b DACVideo Enc (VENC) Video Processing Subsystem Back End Front End
  • 8. 8 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Rapid Expansion of DaVinci™ Technology Builds Solid Foundation for Customers With TI’s DaVinci technology, our set-top box can decode multi-format video, and it gives us the flexibility to create unique products quickly. Our customers benefit from future-proof, end-to-end IPTV solutions and lower development costs. Marek Kielczewski COO, Sentivision “ “ TI’s DaVinci technology was the natural choice to use in our digital media adaptor product and reference design because it enables multiple applications on a single hardware device tailored specifically for digital video applications. Alain Molinie CEO, Awox “ “
  • 9. 9 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Rapid Expansion of DaVinci™ Technology Builds Solid Foundation for Customers Processors Tools Software DSC DM6443 DM6446 ObjectVideo OnBoard™ uItron QNX Neutrino Green Hills Integrity Green Hills VelOSity MontaVista Linux Audio Codecs Video Codecs Speech Codecs Imaging Codecs Audio Codecs uItron Video Codecs QNX Neutrino Green Hills Integrity Speech Codecs Green Hills VelOSity Imaging Codecs MontaVista Linux ObjectVideo OnBoard™
  • 10. 10 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Rapid Expansion of DaVinci™ Technology Builds Solid Foundation for Customers Processors Tools Software DSC DM6443 DM6446 Audio Codecs uItron Video Codecs QNX Neutrino Green Hills Integrity Speech Codecs Green Hills VelOSity Imaging Codecs MontaVista Linux ObjectVideo OnBoard™
  • 11. 11 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Processors Rapid Expansion of DaVinci™ Technology Builds Solid Foundation for Customers Software DSC DM6443 DM6446 Audio Codecs uItron Video Codecs QNX Neutrino Green Hills Integrity Speech Codecs Green Hills VelOSity Imaging Codecs MontaVista Linux ObjectVideo OnBoard™ DVEVM MULTI Tools
  • 12. 12 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Different Perspectives  Support three perspectives • ARM Developer – Focus on ARM and its interaction with the DSP (IMCOP is hidden) • DSP Developer – Focus on DSP and its interaction with IMCOP • System Integrator – High level visibility into entire system Li nk DSP iMX Seq VLCD ARM ARM Developer DCT Li nk DSP iMX Seq VLCD ARM DSP Developer DCT Li nk DSP iMX Seq VLCD ARM System Integrator DCT
  • 13. 13 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Announcing Today: Digital Video Software Development Kit – DVSDK Media Software Development Kit Software Development Kit For Linux System Developers For DSP + Linux System Developers TMDSSDK6446-L TMDSSDK6446-3L Spectrum Digital XDS560™ Emulator Code Composer Studio 3.2 MontaVista Linux Board Support Package  TMS320DM644x SoC Analyzer     eXpressDSP™ Configuration Kit    Order entry now www.ti.com/dvsdkpr
  • 14. 14 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required TMS320DM6446 IP NetCam Example 10/100 EMAC Video In Video Out I2 C McBSP PWM (×3) DDR2 EMIF C64x+™ DSP (594 MHz)ARM9 (297 MHz) Switch Fabric Video Processing Subsystem (VPSS) Internet PHY (802.3) BT.656 RAW Composite NAND/NOR Flash DDR SDRAM 266 32-Bit Monitor (NTSC/PAL) CMOS/CCD Sensor P/T/Z Control 8 32 3 32 CLKINDM644x Audio CODEC TI Devices Crystal/OSC 27 MHz IMX Imaging Coprocessor Video Processing Back End Video Processing Front End CCDC Analog VENC Digital SwitchedCentralResource Previewer H3A VPSS OSD Resizer
  • 15. 16 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Our business is driven by innovation Small Optical Package (SmOP) Ceramic base Barrel& Lens Image Sensor Infra Red Filter Lens Mount Diaphgram
  • 16. 17 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Our single chip camera same architecture from VGA up to 3MP VS6524VS6524 PLL and Clock ManagementPLL and Clock Management Power ManagementPower Management Power-On ResetPower-On Reset I²CReceiverI²CReceiverParallelVideo Interface ParallelVideo Interface Camera Controller Camera Controller Video Processor Video Processor ReadoutReadoutYDecoderYDecoder Line SRAMLine SRAM X DecoderX Decoder Column ADCColumn ADC 640x480 Pixel Array 640x480 Pixel Array (13 MHz system clock typ.) CLK CE SCL SDA D[7:0] HSYNC, VSYNC PCLK FSO VDD (Digital I/O supply = 1.8 or 2.8 Volts) DGND AVDD (Analog supply = 2.4 to 3.0 Volts) AGND On-chip digital processing including ISP, MCU, RAM & ROM On-chip power management including - power switches - voltage regulators - power-on reset cell - analog charge pump Dual Voltage Digital Interface 2.8 V or 1.8 V Single pin Power-down and Reset Embedded Passives Decoupling Capacitors
  • 17. 18 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 18. 19 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 19. 20 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 20. 21 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Special Device that can Make things better !
  • 21. 22 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required LPC2280/LPC2888
  • 22. 23 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required EPSON – Video & Connectivity Solution
  • 23. 24 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 24. 25 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Next Generation from Epson - S1S65A00 -CPU ・・ 32bit RISC ARM732bit RISC ARM7 2020 TT -RAM ・ 64KB64KB    Embedded RAMEmbedded RAM    (CPU-Work(CPU-Work :: Max40KB)Max40KB) -JPEG ・ Hardware JPEG encoder/decoder   (every Camara I/F)(every Camara I/F) S1S65A00 SRAM 4MB Flash ROM CF SD Audio RS232 USB Device Audio Codec RS232 Driver GPS Module Camera I/F 1 Camera I/F 2 ADC Connection SDRAM 64MB -Camera I/F ・ 8bit parallel interface x28bit parallel interface x2 ・・ Supports ITU-R BT656 formatSupports ITU-R BT656 format ・・ Max.Max. 30fps@VGA30fps@VGA Serial Interface ・ UART:16550 SoftwareUART:16550 Software compatible xcompatible x 3 3  channelschannels ・・ SPI:Clock synchronous type xSPI:Clock synchronous type x 11 channelchannel ・・ I2C master interfaceI2C master interface ・・ I2S interface x 2 channelsI2S interface x 2 channels -USB   (Device)- USB2.0-HS
  • 25. 26 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 26. 27 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 27. 28 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required i.MX27 Multimedia Application Processor  CPU Complex • ARM926EJ-S™ 400 MHz @1.6V, 266 MHz @1.2V* • 16 Kb L1 I- and D-caches • 16 Channel DMA • Architecture compatible with i.MX21 • ETM Real-Time Debug  Low Power • Active Well-Bias • Dynamic Process Temperature Compensation • Dynamic Voltage and Frequency Scaling  Security • Sahara2 Crypto Accelerator (AES, 3DES) • Electronically-Blown Fuse Box for custom HW IDs  Connectivity • Ethernet MAC • 6x UARTs, IrDA • 480 Mbps USBOTG + 2 Hosts  Expansion • MemStick Pro, PCMCIA/CF, MMC & SD/SDIO Card Interface • ATA-6 HDD Interface  Multimedia • MPEG 4/ H.263/H.264 D1 @30fps HW Codec w/ pre- & post- processing • High speed CMOS sensor I/F + I2 C  External Memory Interface • 16/32-bit SDRAM @133 MHz • 16/32-bit DDR @266 MHz • 8/16-bit NAND Flash, PSRAM support  Technology • Low power 90nm Inherited from i.MX21 New or enhanced from i.MX21 i.MX27 System Control Clock Mgt. Bootstrap JTAG/ICEM 6 x Timer GPIO RTC PWM WD Timer 8x8 Keypad Human Interface LCD Control Smart LCD Camera I/F Multimedia I/F MPEG4/H.263 Multimedia Accelerator Pre & Post Processing Memory Interface DDR/SDRAM NAND Flash EIM Expansion MemStick Pro PCMCIA / CF Connectivity 1-Wire IrDA I2 C x 2 Internal 6 x UART HS USB OTG Hostx2 10/100 Ether. i-cache d-cache MMU Bus Control Internal Control Memory Control CPU Complex ARM926EJ-S™ Smart Speed Switch (MAX) Audio Mux Std System I/O DMA ATA H.264 2x I2 S/SSI 3x CSPI 3x MMC/SD Vsync Flash SCC Security Control SAHARA2 IIM RTIC RNGA External
  • 28. 29 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 29. 30 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 30. 31 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required MCF5223x and MCF5222x Families ColdFire: Control, Connectivity & Security
  • 31. 32 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required 68K/ColdFire V2 Core • Up to 57 Dhrystone 2.1 MIPS @ 60 MHz • EMAC Module and HW Divide No external bus Integration • Up to 32K bytes SRAM • Up to 256K bytes Flash  100K W/E cycles, 10 years data retention • 10/100 Fast Ethernet Controller (FEC) with PHY • Optional Cryptographic Acceleration Unit with Random Number Generator • Optional CAN 2.0B Controller • 3 UARTs • Queued Serial Peripheral Interface (QSPI) • I2 C bus interface • 4 ch. 32-bit timers with DMA support • 4 ch. 16-Bit Capture/Compare/PWM timers • 2 ch. Periodic Interrupt Timer • 8/4 ch. 8-/16-bit PWM timer • Real Time Clock • 8 ch. 12-bit A-to-D converter • 4 ch. DMA controller • Up to 73 General-Purpose I/O • System Integration (PLL, SW Watchdog) • Single 3.3V supply Availability • Temperature Range: -40°C to +85°C Memory Options 128KBytes Flash 256KBytes Flash Optional Additional Modules CAN Crypto GPI/O JTAGPLLBDM System Integration 4ch 32-bit Timer 4ch 16-bit Timer UART 2ch PIT QSPI I2 C 4ch DMA 2x4ch 12-bit ADC 10/100 FEC DMA PHY 8/4ch PWM UART UART EMAC V2 ColdFireColdFire®® Core RTC 32K SRAM ColdFire® : MCF5223x Family
  • 32. 33 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required M52235EVB Evaluation Board M52235EVB Evaluation Board • M52235EVB Evaluation Board and Development System • Evaluation board with fully functional Power over Ethernet circuitry • Kit to include CD ROM, Power Supply, P&E BDM Cable and Ethernet Crossover Cable • Target Suggested Resale Price: $299 • M52235EVB Software Support • Free ColdFire TCP/IP by InterNiche • Free CodeWarrior™ Special Edition included in each development kit • Free ColdFire Init – Graphical Initialization Tool • Professional Tools and Systems scheduled from: >CodeWarrior™ IDE >Accelerated Technology compiler debugger >MQXEmbedded – Precise/MQX™ RTOS >Green Hills Software IDE and RTOS >Wind River – Wind River Compiler™ and Hardware Assisted Debugger >TCP/IP Stack Options: InterNiche, CMX Systems, Treck
  • 33. 34 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Free ColdFire TCP/IP Lite Stack by Interniche InterNiche Technologies and Freescale have collaborated to provide an OEM version of the NicheLite™ product - a fully featured TCP/IP stack requiring as little as 12 KB of memory. Optimized for the Coldfire architecture, Coldfire TCP/IP Lite provides the functionality of NicheLite and is RFC compliant. Key Features •Address Resolution Protocol (ARP) •Internet Protocol (IP) •Internet Control Message Protocol (ICMP) •User Datagram Protocol (UDP) •Transmission Control Protocol (TCP) •Dynamic Host Configuration Protocol (DHCP) Client •Bootstrap Protocol (BOOTP) •Trivial File Transfer Protocol (TFTP) Protocol Options: A variety of optional protocols support solutions for specific applications including Point to Point Protocol (PPP), PPPoE, Telnet and FTP.x
  • 34. 35 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required ColdFire® : MCF5222x Family 68K/ColdFire® V2 Core • Up to 76 Dhrystone 2.1 MIPS @ 80 MHz • MAC Module and HW Divide No external bus Integration • Up to 32K bytes SRAM • Up to 256K bytes Flash • 100K W/E cycles, 10 years data retention • USB 2.0 full-speed On-the-go Controller with integrated transceiver • 3 UARTs • Queued Serial Peripheral Interface (QSPI) • I2 C bus interface • 4 ch. 32-bit timers • 4 ch. 16-Bit Capture/Compare/PWM timers • 2 ch. Periodic Interrupt Timer • 8/4 ch. 8-/16-bit PWM timer • Real Time Clock • 8 ch. 12-bit A-to-D converter • 4 ch. DMA controller • Up to 56 General-Purpose I/O • System Integration (PLL, SW Watchdog) • Single 3.3V supply Availability • Temperature Range: -40°C to +85°C • Available Speeds: 66MHz and 80MHz Memory Options 128KBytes Flash 256KBytes Flash 32K SRAM 16K SRAM GPI/O JTAGPLLBDM System Integration UART 2ch PIT QSPI I2 C UART RTC Memory Option MAC V2 ColdFire® Core 4ch DMA 8-ch 12-bit ADC 8ch PWM 4ch 16-bit Timer 4ch 32-bit Timer USB OTG UART
  • 35. 36 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required ColdFire® : MCF537x Family 68K/ColdFire V3 Core • Up to 211 Dhrystone 2.1 MIPS @ 240 MHz • Enhanced MAC Module and HW Divide Integration • 16K bytes Unified Cache • 32K bytes SRAM • Optional USB 2.0 host controller • Optional USB 2.0 Host/Device/On-the-go Controller • 10/100 Ethernet MAC (external PHY) • Optional Hardware Accelerated Encryption • Random Number Generator • DES, 3DES, AES, Block Cipher Engine • MD5, SHA-1, HMAC, Hash Accelerator • 3 UARTs • Queued Serial Peripheral Interface (QSPI) • I2 C bus interface • Synchronous Serial Interface module (SSI) • 4 ch. 32-bit timers with DMA support • 16 ch. DMA controller • 16-bit DDR / 32-bit SDR SDRAM controller • Up to 62 General-Purpose I/O • System Integration (PLL, SW Watchdog) • 1.5V Core, 3.3V I/O Availability • Temperature Range: -40°C to +85°C System Bus Controller DDR/SDR SDRAM Controller & Chip Selects GPI/O JTAGPLLBDM EMAC V3 ColdFireColdFire®® Core 32K SRAM 16K Unified Cache 4ch 32-bit Timer UART QSPII2 C 16ch DMA UART UART Optional Additional Modules Crypto 10/100 FEC DMA 4ch PWM SSI USB host USB h/d/otg
  • 36. 37 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Video Capture Digital I/O Analog I/O Counter Coaxial Ethernet RS-485/232 Various Access Control Devices Embedded Video System Ethernet Open Digital Video System Integrated Backend IT Control Center Building Facility Management Environment Vertical Applications Facility Control High Performance Video System Server Farm Storage Server ADVANTECH - Open Digital Video Solution Provider
  • 37. 38 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required RT/Emb Technology Center
  • 38. 39 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required RT/Emb Technology Center  Sela Group in cooperation with Arrow Israel have established the Real Time Embedded Technology Center to train Israel’s engineers  The Microcontrollers, Microprocessors, and ARM technologies of various vendors are offered now as professional courses  Our experts would love to expose you and expand your knowledge to the newest technologies, optimal design methodologies, efficient programming skills and much more…  You can choose your vendor and we will train your staff on the specific technology to enhance and improve your project, and designers capabilities
  • 39. 40 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Courses - ARM  ARM Architecture • This course introduces the ARM RISC architecture • The course contains detailed information about all versions of the ARM and Thumb instruction sets, the memory management and cache functions, as well as optimized code examples  C under ARM • This course provides a comprehensive description of the operation of the ARM core from a developer’s perspective with a clear emphasis on software • It demonstrates not only how to write efficient ARM software in C and assembly but also how to optimize code  The courses can be targeted to Philips, ST, FreeScale etc.  All courses are “Hands On”
  • 40. 41 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Courses – Microcontrollers & Microprocessors  Embedded Microcontroller Architecture & Programming • This course offers the knowledge of how to program a microcontroller in C and Assembly languages • it also exposes the architecture of the microcontroller and uses "hands on" labs to program the microcontroller and use a real time emulator for debugging purposes  Possible targets: Renesas, ST etc.  Basic Microprocessors • This course offers an insight into the terminology of IT and computer science • It introduces the fundamental parts of a computer • Above all, it trained the functionality of a microprocessor
  • 41. 42 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required  Effective C++ in Embedded/RT Systems • The course reveals the hidden overheads and strengths of the language and its mechanisms, presents the capabilities, limitations, hazards, and tips and tricks, for better performance and better utilization of memory capabilities of the language, for you to use as an expert programmer in an Embedded/Real-Time environment • The course will also present performance issues associated with the code generated by typical C++ compilers, and various optimization issues  RTOS Architecture and Effective C • This course covers, analysis, architecture design and programming aspects regarding real-time application development, and a thorough description of an RTOS for best usage and utilization • It provides the tools for both vertical and horizontal understanding of real-time application development further more, effective C on RT system is presented  RT Design Patterns • The course reveals and examines the different aspects of Embedded/Real-Time systems design, it teaches the essentials of developing such systems solutions using Real-Time design patterns • It explores in-depth each one of the Real-TimeEmbedded system components, their functionality and interfaces, placing an emphasis on understanding components integration • Investigating advanced aspects of Object Oriented Programming in the RTOS environment, including the implementation of many useful, industry-standard design patterns, using C++ code examples and exercises Courses – RT Programming
  • 42. 43 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Courses - WinCE  Windows CE System Programming • The first part of this course gives an overview of the Windows CE components as well as Microsoft development tools • The concepts of Windows CE.NET multithreading and synchronization are discussed and demonstrated using labs • This includes how independently running threads can be synchronized and how data can be exchanged between different processes • Second topic handles the Windows CE memory map • All API calls at user level will be discussed including application examples for selected calls  Windows CE System Generation & Drivers • This course teaches the WIN CE architecture and the essential steps of the build process • All of the important tools of the up to date platform builder will be discussed, the various download and debugging techniques, the creation and the export of SDK libraries, device manager and the interrupt model ISR are some of the topics covered
  • 43.
  • 44. 45 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required SP1SP1 2.112.11 SP2SP2 2.122.12 JamesonJameson 4.14.1 McKendricMcKendric 4.24.2 TomatinTomatin NMD FPNMD FP Brief HistoryBrief History What we’ve been doingWhat we’ve been doing AlderAlder Windows CE 1.0Windows CE 1.0 11/199611/1996 BirchBirch Windows CE 2.0Windows CE 2.0 11/199711/1997 CedarCedar Windows CE 3.0Windows CE 3.0 4/20004/2000 TaliskerTalisker Windows CEWindows CE .NET 4.0.NET 4.0 1/20021/2002 MacallanMacallan Windows CE 5.0Windows CE 5.0 8/20048/2004 YamazakiYamazaki Windows CE 6Windows CE 6 H2/2006H2/2006
  • 45. 46 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Windows CE 6 Key Features Feature parity with Windows CE 5.0 (and more) Updated development tools : Visual Studio 2005 Next-generation kernel Backward compatibility Enhanced robustness and security Minimal effort to port existing driversMinimal effort to port existing drivers Enhanced wireless networking support Networked media device features No regressions on performance and size Plus many more new features : VoIP, Security … Next-generation file systemNext-generation file system
  • 46. 47 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required VoIP VoIP support over wired and WLAN networks Advanced provisioning • XML-based file makes deployment easier WirelessWireless  Wireless LAN enhancementsWireless LAN enhancements  USB Host Class Driver FrameworkUSB Host Class Driver Framework  USB OTGUSB OTG  New USB Function driversNew USB Function drivers USBUSB
  • 47. 48 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 48. 49 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required
  • 49. 50 TI Proprietary Information Internal Data, Confidential NDA Required TI Proprietary Information Internal Data, Confidential NDA Required Thank You Amir Sherman MCU/MPU/DSP Field Application Eng. asherman@arrowil.com

Notas do Editor

  1. Notes need to be refreshed. On this slide, we are showing the roadmap that we have specifically defined for the video market. You will see three vectors here: Portable Video such as PDAs, portable devices and digital still cameras have been addressed through our OMAP and C55x processors and now beginning to leverage DM64x. Client video refers to single channel video up to D1 or HD resolution encode and/or decode. The products from TI will enable leading-edge features for video applications including IP Set-Top Boxes, Networked PVRs, IP Video Telephony, and IP Video Surveillance. And finally, the video infrastructure vector which includes applications such as video conferencing gateways or cable head-end video systems. With C64x running at 720MHz and 1GHz, TI is clearly the performance leader in this area and we are extending that position with C645x. TI will continue to win in the video space, so you will see with the green “future” bubbles that we will continue to drive to higher performances and more peripheral integration to meet the needs of this market.
  2. Let’s look at just how DaVinci technology helps our customers achieve new horizons, and why DaVinci is completely different than any other solution in the video market. DaVinci is one single, simple offering that becomes the foundation for all things video. It consists of tightly integrated, completely optimized processors, software and tools -- all supported by a vast and highly-specialized partner network. As consumer products grow more complex, the complexity of the underlying silicon and software grows exponentially. DaVinci is TI’s solution to make it easier for manufacturers to add value and start making money on their ideas. And DaVinci represents the first time in the industry that a single offering has been so broadly accessible to such a large group of digital video innovators. Its reach is so broad that virtually any innovator will find the hardware, software and support they need. We’re talking about any digital video application, any time, any where and any format. Because each portion of DaVinci works together seamlessly, what has been impossible, before, becomes entirely practical, now. That means more products in the market, reaching end users more quickly, with more features and more functionality. It’s the phenomenon that we call the DaVinci Effect. In less than a yr we’ve brought out 6 new devices, vertical, targeted (DSC).
  3. About Sentivision Sentivision is an innovative provider of cutting-edge media technologies and products for the digital entertainment market. Sentivision products include set-top boxes, video codecs, content streaming engines, and more. Sentivision is committed to providing its customers with solutions enabling secure and reliable video transmission over low and medium bandwidth IP-based networks, such as DSL lines. Based in Tokyo, Japan, the company has its R&D facilities in Warsaw, Poland. SV-300 Single Chip H.264 and VC-1 IP-STB: The SV-300 IP-STB is an entry level device which allows operators and service providers to deliver superb quality digital television programming to customers over broadband content delivery network infrastructure. Based on TI’s DaVinci technology, a unique single chip integrated hardware design allows for H.264/AVC decoding at up to 4Mbps with MPEG-2, SMPTE VC-1 and WMV9 supported as well. A wide range of audio codecs is supported including MPEG-1 layers 2 and 3. Shorten Time To Market by using the standard SV-300 client-side GUI applications for your deployment needs which include a HTML 4.0 Web Browser, IP-TV and VOD GUI client applications as well as rich media browsing. The SV-300 also provides support for common IP-TV Middleware client-side solutions and HTML Web Browsers. About Awox Awox is the European leader in the development of middleware technologies for aggregation of digital content on home networks. Aggregation of content enables users to share their music or movies stored on their computer or set top boxes in digital format (MP3, DIVX…) with their audiovisual devices anywhere within the home. Various members of the family can share the same multimedia file simultaneously, in different places, and totally independently. AWOX patented modular software platform supports a wide range of integrated multimedia products. The company's core business is developing software and electronic products for license to OEMs, operators and consumer electronics manufacturers, based on UPnP (Universal Plug and Play) and DLNA (Digital Living Network Alliance) standards. AwoX's modular architecture helps manufacturers to rapidly add network functionality by adapting AwoX's hardware reference design, customizing AwoX's internationalized user interface, and developing new plug-ins. Awox also uses its own technologies to develop innovative electronic products for the consumer market. Awox has built a roadmap of products within a long-term collaborative framework such as UPnP (Universal Plug and Play) middleware and plug-in applications that take full advantage of TI’s TMS320DM644x processors based on DaVinci technology and TI’s ultra low power TNETD1350A WiFi module, which addresses the requirements of the home networking market. This cooperative strategy between TI and Awox ensures manufacturers have access to turn-key solutions and get to market quickly with innovative digital media solutions.
  4. We’ve brought out an array of software… The right video, imaging, speech and audio codecs for your digital video applications. Created by TI – by the silicon people that understand the capabilities of their processors best. Operating Systems. MontaVista Linux, Green Hills Integrity and velOSity, QNX Neutrino, uItron – all the operating systems you need to take advantage of the multimedia capabilities of DaVinci. And not only do we provide the operating systems – but we also provide an API programming model so that OS programmers can abstract DSP programming. Enjoy the multimedia power of the DSP without knowing the nitty gritty details. Application software. All of the software on DaVinci processors are object code compatible with TI’s C6000 family – making it easy to port and upgrade legacy application software such as Object Video’s OnBoard Video Surveillance analytics software.
  5. So overall what we have seen is a very strong and robust output.. Processers have been delivered Software has been delivered Tools have been delivered Support is in place by our strong 3rd party network to get everything going. And thus – customer adoption has been great! We’re online to be able to deliver consumer products for Christmas 2006
  6. …the right Development tools and reference designs For Programming needs: Code Composer Studio – best DSP tool in the market place. Green Hills Multi – great OS-aware dual core debug tool w/ time machine capabilities to make programming easy. DVEVM: Complete out of box experience. Boot up your board in linux, run our demo codecs and experience the DaVinci effect. Reference Designs: Ittiam Video phones, Wintech video phones, E InfoChips Video surveillance design We will continue to add the correct tools and reference designs to win all digital video markets.
  7. Call to action: People will still need a target platform as well, so they can start with our DVEVM or one of our third party offerings. To get started today, we are offering two different iterations of the software development kit. For Linux developers and existing DSP customers we have a version that does not include CCS or an emulator for $6995, and for new customers who want to get under the hood there is the complete offering for $10995. Order entry is open today.
  8. Only Flash ARM9 based GP MCU ARM9 brings Harvard Architecture DSP Instructions (512 pt FFT in 29K cycles) Highest MIPS directly from Flash (80 Mips) Extensive DMA Tamper Detection ADC Watchdog Feature Special Interrupt Mode to Exit Sleep SRAM Battery Backup Ethernet! Biggest SRAM (for RTOS Footprint) Among Biggest Flash (RTOS Footprint) Dedicated AC Motor Control ETM Tracing
  9. Question from sales: With many new 8/16/32 bit embedded product introductions in 2005, there have been missed schedules, delays, and products with serious errata. Also issues with test and manufacturing.  The development environment for these products has also suffered.  The customer "Out-of-the-Box Experience" has not been smooth, leading us to "field test" the development boards before delivering to our customers, in order to avoid embarrassing situations.     What are we (Freescale) doing in 2006 to have a smoother NPI process and products that our customers can count on being released on time, with limited errata?
  10. InterNiche's " ColdFire TCP/IP stack” by InterNiche is a variant of its NicheLite product, a fully featured TCP/IP stack requiring as little as 12 KB of memory. Conceived as a highly portable and RFC compliant implementation of the TCP/IP protocol suite, the product includes ANSI C sources for a comprehensive subset of the TCP/IP family of protocols, a "Mini" Sockets API, and a highly effective system optimization and tuning tool. The ColdFire TCP/IP stack IP layer can support one hardware interface and is fully instrumented for MIB-II access by SNMP agents. MIB-II tables include: Interfaces, IP, ICMP, TCP and UDP. ColdFire TCP/IP stack’s portable TCP layer is fast, small, and optimized for embedded systems. Packet data, including headers, are in contiguous buffers to simplify memory management and avoid data copies. Macros to protect critical sections of code are used sparingly to improve throughput and reduce memory requirements. The stack tunable parameters such as MSS (Maximum Segment Size) and the TCP window size can be left to the runtime logic or may be customized for your application. ColdFire TCP/IP stack includes support for the following protocols: Address Resolution Protocol (ARP) Internet Protocol (IP) Internet Control Message Protocol (ICMP) User Datagram Protocol (UDP) Transmission Control Protocol (TCP) Dynamic Host Configuration Protocol (DHCP) Client Bootstrap Protocol (BOOTP) Trivial File Transfer Protocol (TFTP) Features Includes two operating systems: SuperLoop: a very fast, do-forever loop running various tasks and applications in a run-to-completion model. Since each "task" executes in the context of the main loop there is no task-switching overhead nor inefficiencies due to poorly tuned task stacks.NicheTask: a cooperative multi-tasking scheduler. In this architecture, tasks each have their own call-stack and voluntarily relinquish control back to the master scheduler. More information on NicheTask can be found at http://www.FreeRTOS.com TCP- Supporting InterNiche's Light-Weight API, and a Zero-Copy option. In most cases, TCP applications developed for ColdFire TCP/IP stack will operate on InterNiche's other stacks without modification of source code. IPv4, without fragmentation/reassembly ARP ICMP Ping TFTP NicheTool NicheFile VFS Mini-Sockets API Single Ethernet interface TFTP client TFTP server End-Customer Options Available from InterNiche to End Customers of ColdFire TCP/IP stack: Product Support Professional Services (Customization, application development, performance tuning, etc.) HTTP Server PPP SNMPv1, v2c, v3 SMTP Client (Email Alerter) POP3 Client FTP Server, Client Telnet Server Upgrade to full NicheStack IPv4, IPv6, Dual products, enabling sockets API and advanced communications and security protocols.
  11. Video surveillance is not only used inside office buildings. There is a growing requirement for special applications in other locations. These applications usually need a compact, industrial-grade video system that can endure harsh environments. Advantech’s combined marketing resources, production capacity, and industrial knowledge makes us able to propose the best industrial-grade digital video solutions.
  12. Windows CE 1:0 (Alder): First release, targeted at handheld PCs (H/PC) Windows CE 2.0 (Birch): Componentized, general purpose OS; additional CPU support beyond SH3 and MIPS Windows CE 2.11 (Birch SP1): First PB release, FAT32, USB Windows CE 2.12 (Birch SP2): IE 4.0 introduced, in addition to pIE, PDA Shell and apps Windows CE 3.0 (Cedar): Added hard real-time capabilities to the OS, DirectDraw, DirectShow, WMP, DCOM Windows CE 4.0 (Talisker): ATL/MFC support, OBEX Client, SQL, UPnP, BT, UDFS, USB Function, support for more languages, Direct3D, SOAP, Windows Messenger, Power Manager Windows CE 4.1 (Jameson): File viewers, BT profiles, DRM, IPv6 Windows CE 4.2 (McKendric): OBEX server, .NET CF v1.0, VoIP phone support, TFATWindows CE 5.0 (Macallan): Production quality BSPs and Drivers, improved Device Manager, USB 2.0 (host and function), SDIO, WM9 support, IE6, WER, unified build Windows CE 5.0 Networked Media Device Feature Pack (Tomatin): NMDs, IPSTBs, DVRs Windows Media Connect, DirectShow extensions for NMDs, Media Query Engine, Audio lip sync filter, NMD sample UI, DVR engine, DRM for streaming content Windows CE 6 (Yamazaki): rest of the talk