The document discusses ideas for promoting a new album through a digipak, magazine poster, and website. It proposes that the digipak feature Polaroid-style images of the artist in various settings to appeal to fans without objectifying the artist. These images would reference themes of adventure, love, and memories. The magazine poster would use the album cover image within a large Polaroid frame to create synergy with the digipak. Finally, the proposed website would also feature Polaroid images from the digipak and allow users to upload their own photos. The goal is to tie together the music video, digipak, and poster through their common theme of memories and the past represented through vintage Polaroid photos.

1. Aminatta Sylva 13H

2. Synergy between music video, digipak and
magazine poster (or website) to be considered

3. Synergy between music video, digipak and
magazine poster (or website) to be considered
Digipak ideas
I want to embrace elements of Pop R&B into my digipak so that it can fully appeal to my target audience.
Pop digipaks usually have images of the star in a close/mid shot to meet the demands of the record label;
little objectification is made, as most R&B digipaks on female artists objectify the star and I do not want to do
that in the digipak. I have decided to create a Polaroid themed digipak; this will combine all of the themes
that I have brainstormed and considered. In the digipak I could include images that are from the music video
to create synergy- the memory box, flowers, teddy, tickets, as well as images of the star in different places.
Themes
Adventure
(finding
yourself)Love
Memories
Landscapes
/the
outdoors
Youth (freedom)
Main Image
Album title/ title of
image
Date (to
add
authenticity
to the
images)

4. Synergy between music video, digipak and
magazine poster (or website) to be considered
Magazine poster ideas
I am thinking of using a large Polaroid frame for the a4 magazine poster that will promote the single
and digipak. This will create synergy between the digipak and the magazine cover; I might use the
album cover as the cover for the poster, or maybe I will use another Polaroid image and the album
cover at the corner of the poster.
Website promotion ideas
I think if I were to create a website for the artist I would use the Polaroid images that I have
created for the digipak and might create something that allows the users to upload their own
Polaroid picture.

5. Synergy between the three
texts
 The music video is about memories and
the past
 The digipak is solely based on the past,
Through the use of old Polaroid pictures
with old dates on them
 The magazine poster will be a larger
version of the album cover