BASIC MODELS OF COMMUNICATION THE ARISTOTELIAN MODEL AND LASSWELL MODEL

1. Aristotelian Model
Lasswell Model

2. Recognize the
difference
between one-
way
communication
and two-way
communication.
Understand the
Aristotle's
model of
communication
and Lasswell’s
model of
communication.

3. Models of communication are conceptual models used
to explain the human communication process.
One-way
communication
Flows from a sender
to a receiver, but
nothing goes back in
return.
Two-way
communication
Communication is
negotiated.
OPEN OPEN

4. Aristotle’s model of communication is an example of one-way
communication.
1
Aristotelian model is considered as the first model of
communication and was proposed before 300 B.C
2
The most widely accepted among all communication models.
3
The Aristotle’s model of communication is a speaker-centered
model.
4

5. Speaker, Speech, Occasion, Audience, Effect

6. In a Meeting de Avance, the running candidate for SK Chairman
delivers his campaign speech to the audience urging them to
vote him. He tries to convince the crowd in the best possible
way he can think of so that he will come out as the winner.
Speaker - the running candidate for SK Chairman
Speech - campaign speech
Occasion - Meeting de Avance
Audience - crowd
Effect - whether they are motivated to cast a vote
for him or not.

7. There is no concept of feedback, it is one way from
speaker to audience.
There is no concept of communication failure like noise and
barriers.
This model can only be used in public speaking.

8. Harold Dwight Lasswell
- Born on February 13, 1902
- Died on December 18, 1978
- He is an American political
scientist
Background
Components
Example
Criticism
A convenient way to describe an act of communication is to
answer the following questions: Who, Says What, In Which
Channel, To Whom, With What Effect
Lasswell’s model of communication is an example of one-
way communication.
1
2

9. Components of the Model:
Background
Components
Example
Criticism

10. Background
Components
Example
Criticism
Example:
CNN NEWS- A water leak from Japan’s tsunami crippled nuclear
power station resulted in about 100 times the permitted level of
radioactive material flowing into the sea, operator Tokyo Electric
Power Co said on Saturday.
Who - TEPC Operator
What - Radioactive material flowing into sea
Channel - Television (CNN NEWS)
Whom - Public
Effect - Alert the people of Japan from the
radiation

11. No feedback
1
Noise was not mentioned
2
A linear model of communication
3
Background
Components
Example
Criticism

12. Thank you
Do you have any question ?