Advertisements of 20 different products.

Airtel
1. Communication Strategy.
• Uses ATL and BTL activities.
• Makes an effort to go regional.
• Recent rebranding effort has failed in the market.
• Has good word of mouth and a good brand image second only to Vodafone.
2. Value Proposition.
• Reliable and robust 4G Network at affordable rate.
• Affordable rate and on a reliable and robust 4G Network.
3. Importance of Advertisement.
• To build brand recognition.
• To build primary demand.
• To inform About the products availability.
• To increase market share

• Advertisement.
• Sales Promotion.
• Public Relations.
• Interactive Marketing.
• Time Frame.
• Intended Customer.
• Price.
• Next best alternative.
• Aims to showcase the product journey, right from procurement of raw
materials to manufacturing, and the role it plays in your diet.
• Instant attraction- Especially for children and women.

Amul
 Sales Promotion.
 Public Relation.
 Direct Marketing.
 Consumer advertising.
 Online marketing.
 Pricing.
 Sentimental Value.
 Easy availability and accessibility.
 Through advertisement they have often raised voice against issues, which are
otherwise not considered relevant in FMCG product advertising. There were even
controversies when AMUL commented on national political events such as
‘Emergency in India’ in 1976.
 Although the content for the advertisement may be grave, yet Amul with its
humour punch establish their view and brand in a subtle way.

Fair And Lovely
The advertising method used for Fair and Lovely brand is unique in its concept.
The most common ad shows the whitening effect on women gradually in six
stages. The glow and the happiness depicted in this advertisement is a hope that
every girl dreams. In our society, every girl wants to be fair and so the fairness
cream has become a necessity instead of a luxury item. Increase the sales by
taking different famous celebrities in the advertisement to attract and
communicate with people.
Providing discounts and offers on products in online stores. The promotion
strategy of fair and lovely is changing day by day. But their main focus is women.
But now a days they are trying to change their promotion also the products. As
they launched a new products for men. The user of fairness products is more
evolved than before.
 To create large customer base .
 Foundation works on providing girls with education so that they can become
self independent.

LIC OF INDIA
 Traditional external marketing.
 Internal marketing.
 Interactive marketing.
Insurance is invariably sold rather than bought (of course specific
lines like motor enjoy greater awareness hence greater pull).
Therefore, it is often tempting to design products which generate
higher demand by offering low premium rates focusing on
indirect / exaggerated benefits of insurance products de-focusing
key exclusions and non-coverage areas.
 For the growth and sustainability.
 Consumer awareness towards the effect of LIC advertisements and
buying decisions.

 Creative strategy
 Trademark colour.
 Logo.
 Change in the shape of the pieces.
 Packaging Innovation.
 Increase in the size.
 Spreading awareness about the new products and innovations and
changes done.
 Easy available in the market for different occassions.
 Attract children.

LUX COZI
 Advertisements done on televisions and radios.
 Comfort.
 Scented vests.
3. Importance o Advertisement.
 Brand Awareness.
 Create its own segment.
 Increase market share.

PepsiCo
 Sponsors sports events.
 Print and media advertising.
 Launching their Pepsi True drinks.
 Adjusting its value propositions to the consumer demands.
 Company growth.
 To keep ahead of the competition with Coca-Cola.

Radio Mirchi
• Award winning shows are conducted.
• Sponsorships done in different events.
• Rapidly expanding its footprint across the world.
• Listed on the Indian stock market.
• Increase market share.
• To increase brand value.

AashirvaadAtta
• Tie ups with government.
• Print media.
• Television.
• Sales promotion.
• Expanding the brand into new segmgments as ghee and milk.
• Consistency in quality.
• Increase the brand visibility and customer perceived value.
• Increasing the market share.

TANISHQ
 Captures attention through beautiful ad campaigns surrounded around
Indian weddings and beautiful brides.
 Associated itself with Indian movies.
 Boastes its online presence in blogs, tweets and youtube.
With this value proposition, Tanishq charges a price higher than the local
jewellers, who are its major competitors. Tanishq also offers
some value products, for targeting a different segment.
 Increase market share.
 Growth in market.
 Maintaining the position in market.

ASIAN PAINTS
• All the promotional activities of Asian Paints are based on the fact that
the company is all about the family and its members along with their
homes, which are a reflection of each other.
• Reduced the cost of raw materials by backward integration in order to
reduce the cost of paints.
• Brand positioning .
• Highlighting the importance of how people add colour and warmth to
homes in its new ad campaign.
• Building long term value in the industrial campaign business.

Havells Fans
• Television.
• Radio.
• Print media.
• Sponsorships
• Customer delight.
• Integrity and transparency.
• Pursuit of excellence.
• Maintain brand awareness.

Ariel
• Television.
• Print Media.
• It was also the first company to introduce fragrance in the detergents.
• Quality Detergent.
• Make strong base in the minds of people.

• Internet.
• Print Media.
• Television.
• Online campaigns.
• Fast changing designs.
• Brand visibility.
• Create goodwill in the market.
• For High youth connection.
• Expansion in global market.

American Tourister
• Television.
• Print media.
• Online ads.
• Launching new campaigns.
• Create brand connection
between both loyalist and
potential customers.
• Ensures that your travels are
met with confidence.
• To maintain brand image.
• Increase brand sales.

 Television.
 Print media.
 Sponsorships.
 Made commuting smoother and
sustainable.
 Introduced to first all electric luxury car.
 Create brand image in the minds of
people.
 Increase market share.
 Growth in the market.

Aquaguard
O Personal selling.
O Advertisement.
O Print media.
O Campaigns.
O Create Awareness.


 Television.
 Sales Promotion.
 Pricing strategy is used.
 Providing Sachets
 Create brand awareness.
 Maintain brand image.
 Increase market share.
Nescafe

FLITE.
• 1. Communication Strategy.
• Online website.
• Television.
• Sales Promotions.
• 2. Value Proposition.
• Providing Discounts.
• Affordale pricing.
• 3. Importance o Advertisement.
• Create brand awareness.
• Growth in the market.
• Create brand image.

News headlines of the
day.
• Reports of infected medical workers are
emerging almost daily as Russia copes with
the virus. Last week alone, more than 200
doctors in Moscow and St. Petersburg were
reported to have it, with some turning to social
media to make their plight known.
• Dozens of eager surfers jumped railings and
hit the water even before the beach officially
opened at 7:00 am, five weeks after police
sealed the area off because of large crowds
ignoring social distancing orders.
• Residents of Agra's Covid-19 hotspots will be
tested at home and a mobile unit will ensure
door-to-door collection of samples.
• At a virtual meeting with transport ministers
of all states/UTs, Nitin Gadkari also said that
his ministry will start a helpline to resolve all
transportation-related issues.

Advertisements of 20 different products.

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