Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. This report outlines how to be more proactive about managing social media risk through following a detailed four-step process: Identify, Assess, Mitigate, and Evaluate.
[Report] Guarding the Social Gates: The Imperative for Social Media Risk Management, by Alan Webber
1. Guarding the Social Gates:
The Imperative for Social Media Risk
Management
August 9, 2012
By Alan Webber
With Charlene Li and Jaimy Szymanski
Includes input from 42 ecosystem contributors