Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Vice President, Brand Strategy & Planning at Digitas Health
Site
@slarcker
Sobre
Strategic brand planning and insight discovery.
Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights.
Social media thought leadership: Building from core audience insights, I identify and drive oppor...
Marcadores
social media
social
health
pharma
corporate
board
risk
media
mba
gsb
stanford
facebook
changes
fmc
implications
updates
pov
case study
presentation
conference
healthcare
exl
digitas health
digitas
Ver mais
Apresentações
(1)Documentos
(2)Gostaram
(31)The 2015/2016 Strategist Survey Report
Heather LeFevre
•
Há 7 anos
Brand Positioning Workshop
Beloved Brands Inc.
•
Há 11 anos
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
Há 10 anos
Modern Brand Building
Paul Isakson
•
Há 15 anos
The Brand Gap
coolstuff
•
Há 17 anos
Planners describe their day
Heather LeFevre
•
Há 12 anos
The Planner Survey 2011
Heather LeFevre
•
Há 12 anos
Culture
Reed Hastings
•
Há 14 anos
26 Time Management Hacks I Wish I'd Known at 20
Étienne Garbugli
•
Há 11 anos
Hooked Model
Nir Eyal
•
Há 11 anos
A six step content marketing model
Steven Van Belleghem
•
Há 12 anos
Six Social-Digital Trends for 2013
David Armano
•
Há 11 anos
Social Media: ROI Possible
Angie Schottmuller
•
Há 11 anos
Overcoming Our Social Challenges - Getting Started with Social Media in Biotech/Pharma
Shwen Gwee
•
Há 14 anos
Edelman's "SICC" (Social Intelligence Command Center)
David Armano
•
Há 11 anos
Conversations in Social Media
Edward Cotton
•
Há 11 anos
Listen and Learn: New Media, New Metrics
Amber Naslund
•
Há 14 anos
[Report] The Rise of Digital Influence, by Brian Solis
Altimeter, a Prophet Company
•
Há 12 anos
How to Teach Yourself to Code
Mattan Griffel
•
Há 12 anos
2012 Edelman Trust Barometer: Global Deck
Edelman
•
Há 12 anos
A Framework for Social Analytics
Susan Etlinger
•
Há 12 anos
Like Minds 2010 Social Media Operationalization Presentation
Olivier Blanchard
•
Há 14 anos
Digital Branding and Social Media
Olivier Blanchard
•
Há 14 anos
Olivier Blanchard Basics Of Social Media Roi
Olivier Blanchard
•
Há 14 anos
Altimeter Report: Social Marketing Analytics
Jeremiah Owyang
•
Há 14 anos
Social Media Is Dead: Long Live Common Sense.
David Armano
•
Há 14 anos
Credit Crises Contest
wolfgang
•
Há 15 anos
What the F**K is Social Media: One Year Later
Martafy!
•
Há 14 anos
Universal Mccann International Social Media Research Wave 3
Michael Johnston
•
Há 16 anos
What The F**K is Social Media?
Martafy!
•
Há 15 anos
Personal Information
Organização/Local de trabalho
San Francisco Bay Area United States
Cargo
Vice President, Brand Strategy & Planning at Digitas Health
Site
@slarcker
Sobre
Strategic brand planning and insight discovery.
Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights.
Social media thought leadership: Building from core audience insights, I identify and drive oppor...
Marcadores
social media
social
health
pharma
corporate
board
risk
media
mba
gsb
stanford
facebook
changes
fmc
implications
updates
pov
case study
presentation
conference
healthcare
exl
digitas health
digitas
Ver mais