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Microeconomics                             All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                             1– 1
CHAPTER




      1 Introduction to
                         Microeconomics

 Microeconomics                             All Rights Reserved
 © Oxford University Press Malaysia, 2008
                                                              1– 2
DEFINITION OF ECONOMICS
                    ‘Economics is a science that
                   studies human behaviour as a
                   relationship between ends and
                      scarce means which have
                          alternative uses.’
                             (L. Robbins)


Microeconomics                                     All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                     1– 3
DEFINITION OF ECONOMICS
                                           (CON’T)

          ‘Economics is a study of how people
           use their limited resources to try to
           fulfill unlimited wants and involves
                   alternatives or choices’
                  (K.E. Case and R.C. Fair).



Microeconomics                                       All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                       1– 4
POSITIVE AND NORMATIVE
                 ANALYSIS

          A positive statement deals with the
           question of ‘what is’ and there no
         indication of approval or disapproval.
           Positive analysis focuses on facts
               and the cause-and-effect
                     relationships.


Microeconomics                              All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                              1– 5
POSITIVE AND NORMATIVE
              ANALYSIS (CON’T)
         A normative statement deals with the
            question of ‘what ought to be’.
         Normative analysis incorporates value
            and judgments about what the
             economy should be or what
              policy should be used to
              achieve economic goals.

Microeconomics                             All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                             1– 6
MICROECONOMICS VS
                   MACROECONOMICS

     MICROECONOMICS                          MACROECONOMICS

Analyzes specific                          Analyzes aggregate
economic units in detail                   behaviour of the entire
such as households,                        economy such as
firms and government.                      national income, trade
                                           cycle, and international
                                           trade .

Microeconomics                                              All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                              1– 7
BASIC ECONOMIC CONCEPTS

   SCARCITY
   SCARCITY                                           CHOICES
                                                      CHOICES
                                             BASIC
                                           ECONOMIC
                                           CONCEPTS

                           OPPORTUNITY COST
                           OPPORTUNITY COST

Microeconomics                                            All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                            1– 8
BASIC ECONOMIC CONCEPTS
                                           (CON’T)

2. CHOICES
     When scarcity exists, choices are to be
     made.
3. OPPORTUNITY COST
     Opportunity cost is defined as the second
     best alternative that has to be foregone for
     another choice which gives more
     satisfaction.
Microeconomics                                              All Rights Reserved
© Oxford University Press Malaysia, 2008   MICROECONOMICS                   10 10
                                                                             1–
PRODUCTION POSSIBILITIES
           CURVE (PPC)
It is used to explain the basic economic
concepts of scarcity, choices and opportunity
cost.
                   DEFINITION
The PPC shows various possible combination
of goods and services produced within a
specified time with its resources fully and
efficiently employed.
Microeconomics                             All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                            1– 11
ASSUMPTIONS OF
      PRODUCTION POSSIBILITIES
            CURVE (PPC)

 1. Economy is in full employment
    and full production capacity (full
    efficiency).
 2. Resources available are fixed and
    limited.
Microeconomics                             All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                            1– 12
THE ASSUMPTIONS OF
      PRODUCTION POSSIBILITIES
         CURVE (PPC) (CON’T)

  3. The state of technology does not
     change throughout production.

  4. It is assumed that the country is
     only producing two goods.

Microeconomics                             All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                            1– 13
PRODUCTION POSSIBILITIES
         CURVE (PPC) (CON’T)
Defence Goods (million)
                                           North Korea         If it allocates its resources to
                                           produces two        defence goods, it will produce at
                                           products—defence    Point A
              A                            goods and
                                                               If it allocates its resources to
   150                 B                   consumer goods
                                                               consumer goods, it will produce at
                                                               Point F
                                           C
   120                                                         If North Korea is at point C on the
                                               D               PPC, it can produce the
     90                                                        combination of 120 million defence
                                                               goods and 20 million units of
                                                      E        consumer goods
     60
                                                               Point D shows production of 90
     30                                                        million defence goods and 30
                                                          F    million units of consumer goods
                                                                     Consumer Goods (million)
        0            10           20           30   40    50
Microeconomics                                                                       All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                                      1– 14
PRODUCTION POSSIBILITIES
         CURVE (PPC) (CON’T)
    Defence Goods (million)
                                                               Point outside the PPC
                                                           Z   (Point Z)  SCARCITY
         150       A
                             B             UNATTAINABLE
                                                               Point along the PPC 
                                           C
         120                Y                                  CHOICES

                                                 D
          90                                                   Movement from one point
                          ATTAINABLE                           to another (point C to D)
                                                                OPPORTUNITY COST
          60           Point inside the PPC (Point    E
                       Y)  Waste of resources
          30           and inefficiency

                                                           F
                                                                Consumer Goods (million)
            0              10              20   30   40   50
Microeconomics                                                             All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                            1– 15
SHIFTS OF PPC DUE TO
                 ECONOMIC GROWTH
       Defence Goods (million)

               160
               150
                                                        When the country enjoys
                120                                     economic growth, the
                                                        PPC moves outward

                 90
                            When the country
                            is struck by natural
                 60         disaster, economic
                            growth will decline
                 30         and PPC shifts to
                            the left
                                                                  Consumer Goods (million)
                    0              10      20      30   40 50

Microeconomics                                                                All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                               1– 16
SHIFTS OF PPC DUE TO
  IMPROVEMENT IN TECNOLOGY
  Defence Goods (million)
    160                                          Technology increases
    150                                          production of defence
                                                 goods

    120

      90                                                         Technology increases
                                                                 the production of
                                                                 consumer goods
      60

      30

                                                                       Consumer Goods (million)
         0            10         20        30     40        50
Microeconomics                                                                      All Rights Reserved
© Oxford University Press Malaysia, 2008   MICROECONOMICS                                           17 17
                                                                                                     1–
SHIFTS OF PPC DUE TO
                    POPULATION
 Defence Goods (million)

    160
    150
                                                     Increase in population
    120

      90

      60           Decrease in
                   Population
      30

                                                                Consumer Goods (million)
         0          10          20         30   40     50

Microeconomics                                                                 All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                                1– 18
CONCAVE SHAPE OF PPC
                  CURVE
                    Good Y

                           A
                      6
                                           B
                      5                            Increasing
                                                   Opportunity Cost
                      4
                                               C
                      3

                      2

                      1
                                                             D
                      0                                               Good X
                                           1   2            3
Microeconomics                                                          All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                         1– 19
CONVEX SHAPE OF PPC CURVE
                                           (CON’T)
                     Good Y


                      6    A

                      5

                                                 Decreasing
                      4
                                                 Opportunity Cost
                                      B
                      3

                      2
                                             C
                      1
                                                           D
                                                                    Good X
                      0
                                    1        2            3

Microeconomics                                                           All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                          1– 20
LINEAR SHAPE OF PPC CURVE
                                                (CON’T)
                    Good Y


                      6     A

                      5
                                           B                    Constant Opportunity
                      4
                                                                Cost
                      3
                                                         C
                      2

                      1
                                                                           D
                                                                                   Good X
                      0                    1            2              3

Microeconomics                                                                         All Rights Reserved
© Oxford University Press Malaysia, 2008       MICROECONOMICS                                          21 21
                                                                                                        1–
FUNDAMENTAL ECONOMIC
                 QUESTIONS
              1. WHAT TO PRODUCE ?
                 Depends on the what type of goods and
                 services to produce.

              2      HOW TO PRODUCE ?
                     Depends on the cheapest method of production.


              3. FOR WHOM TO PRODUCE ?
                     Depends on the distribution of income

Microeconomics                                                       All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                      1– 22
ECONOMIC SYSTEMS

                           TYPES OF ECONOMIC
                                SYSTEMS



      MARKET
      MARKET                               PLANNED
                                           PLANNED    MIXED
                                                      MIXED
     ECONOMY
     ECONOMY                               ECONOMY
                                           ECONOMY   ECONOMY
                                                     ECONOMY


Microeconomics                                          All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                         1– 23
MARKET ECONOMY

                                    CHARACTERISTICS



                                  MARKET ECONOMY
                       Individuals and sellers make economic
                          decisions using a price system.



                           MERITS AND DEMERITS

Microeconomics                                                  All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                 1– 24
CHARACTERISTICS OF A
                 MARKET ECONOMY

            1. Private ownership of resources
            2. Freedom of enterprise and choice
            3. Consumers’ sovereignty
            4. Competition
            5. Government intervention
            6. Price system

Microeconomics                                  All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                 1– 25
MERITS AND DEMERITS OF A
          MARKET ECONOMY
                 MERITS                           DEMERITS
   Production according to                 Inequality of distribution
    consumers’ need                            of wealth and income
   Economic freedom                          Inflation and high
   Efficient utilization of                   unemployment rate
    resources                                 Lack of social welfare
   Variety of consumer goods
   Enhanced trade, business
                                              Wasteful competition
    and R&D                                   Misallocation of
   Automatic incentives                       resources
   Flexibility                               Social cost

Microeconomics                                                   All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                  1– 26
PLANNED ECONOMY

                                    CHARACTERISTICS



                                PLANNED ECONOMY
                         Economic decisions are made by the
                           government or central authority.



                           MERITS AND DEMERITS

Microeconomics                                                 All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                                1– 27
CHARACTERISTICS OF A
                PLANNED ECONOMY

   1. Public ownership of resources

   2. Central planning authority

   3. Price mechanism of lesser importance

   4. Central control and ownership


Microeconomics                             All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                            1– 28
MERITS AND DEMERITS OF A
          PLANNED ECONOMY
           MERITS                                DEMERITS
   Production according to                 Lack of incentives and
    basic need                               initiative by individuals
   Equal distribution of income            Loss of economic
    and wealth                               freedom and consumer
   Better allocation of resources           sovereignty
   No serious unemployment or              Absence of competition
      inflation                             Waste of economic
   Rapid economic                           resources
      development
   Social welfare

Microeconomics                                                All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                               1– 29
MIXED ECONOMY

                                    CHARACTERISTICS



                                   MIXED ECONOMY
                       An economic system which combines
                          both capitalism and socialism.




Microeconomics                                              All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                             1– 30
CHARACTERISTICS OF
                   MIXED ECONOMY
     1.      Public and private ownership of resources
     2.      Price mechanism and economic plans in making
             decision
     3.      Government helps to control income disparity
     4.      Government intervention in the economy
     5.      Co-operation between the government, public and
             business sectors
     6.      Government control of monopolies

Microeconomics                                           All Rights Reserved
© Oxford University Press Malaysia, 2008
                                                                          1– 31

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Introduction to Microeconomics Concepts

  • 1. Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 1
  • 2. CHAPTER 1 Introduction to Microeconomics Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 2
  • 3. DEFINITION OF ECONOMICS ‘Economics is a science that studies human behaviour as a relationship between ends and scarce means which have alternative uses.’ (L. Robbins) Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 3
  • 4. DEFINITION OF ECONOMICS (CON’T) ‘Economics is a study of how people use their limited resources to try to fulfill unlimited wants and involves alternatives or choices’ (K.E. Case and R.C. Fair). Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 4
  • 5. POSITIVE AND NORMATIVE ANALYSIS A positive statement deals with the question of ‘what is’ and there no indication of approval or disapproval. Positive analysis focuses on facts and the cause-and-effect relationships. Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 5
  • 6. POSITIVE AND NORMATIVE ANALYSIS (CON’T) A normative statement deals with the question of ‘what ought to be’. Normative analysis incorporates value and judgments about what the economy should be or what policy should be used to achieve economic goals. Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 6
  • 7. MICROECONOMICS VS MACROECONOMICS MICROECONOMICS MACROECONOMICS Analyzes specific Analyzes aggregate economic units in detail behaviour of the entire such as households, economy such as firms and government. national income, trade cycle, and international trade . Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 7
  • 8. BASIC ECONOMIC CONCEPTS SCARCITY SCARCITY CHOICES CHOICES BASIC ECONOMIC CONCEPTS OPPORTUNITY COST OPPORTUNITY COST Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 8
  • 9. BASIC ECONOMIC CONCEPTS (CON’T) 2. CHOICES When scarcity exists, choices are to be made. 3. OPPORTUNITY COST Opportunity cost is defined as the second best alternative that has to be foregone for another choice which gives more satisfaction. Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 MICROECONOMICS 10 10 1–
  • 10. PRODUCTION POSSIBILITIES CURVE (PPC) It is used to explain the basic economic concepts of scarcity, choices and opportunity cost. DEFINITION The PPC shows various possible combination of goods and services produced within a specified time with its resources fully and efficiently employed. Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 11
  • 11. ASSUMPTIONS OF PRODUCTION POSSIBILITIES CURVE (PPC) 1. Economy is in full employment and full production capacity (full efficiency). 2. Resources available are fixed and limited. Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 12
  • 12. THE ASSUMPTIONS OF PRODUCTION POSSIBILITIES CURVE (PPC) (CON’T) 3. The state of technology does not change throughout production. 4. It is assumed that the country is only producing two goods. Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 13
  • 13. PRODUCTION POSSIBILITIES CURVE (PPC) (CON’T) Defence Goods (million) North Korea If it allocates its resources to produces two defence goods, it will produce at products—defence Point A A goods and If it allocates its resources to 150 B consumer goods consumer goods, it will produce at Point F C 120 If North Korea is at point C on the D PPC, it can produce the 90 combination of 120 million defence goods and 20 million units of E consumer goods 60 Point D shows production of 90 30 million defence goods and 30 F million units of consumer goods Consumer Goods (million) 0 10 20 30 40 50 Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 14
  • 14. PRODUCTION POSSIBILITIES CURVE (PPC) (CON’T) Defence Goods (million) Point outside the PPC Z (Point Z)  SCARCITY 150 A B UNATTAINABLE Point along the PPC  C 120 Y CHOICES D 90 Movement from one point ATTAINABLE to another (point C to D)  OPPORTUNITY COST 60 Point inside the PPC (Point E Y)  Waste of resources 30 and inefficiency F Consumer Goods (million) 0 10 20 30 40 50 Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 15
  • 15. SHIFTS OF PPC DUE TO ECONOMIC GROWTH Defence Goods (million) 160 150 When the country enjoys 120 economic growth, the PPC moves outward 90 When the country is struck by natural 60 disaster, economic growth will decline 30 and PPC shifts to the left Consumer Goods (million) 0 10 20 30 40 50 Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 16
  • 16. SHIFTS OF PPC DUE TO IMPROVEMENT IN TECNOLOGY Defence Goods (million) 160 Technology increases 150 production of defence goods 120 90 Technology increases the production of consumer goods 60 30 Consumer Goods (million) 0 10 20 30 40 50 Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 MICROECONOMICS 17 17 1–
  • 17. SHIFTS OF PPC DUE TO POPULATION Defence Goods (million) 160 150 Increase in population 120 90 60 Decrease in Population 30 Consumer Goods (million) 0 10 20 30 40 50 Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 18
  • 18. CONCAVE SHAPE OF PPC CURVE Good Y A 6 B 5 Increasing Opportunity Cost 4 C 3 2 1 D 0 Good X 1 2 3 Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 19
  • 19. CONVEX SHAPE OF PPC CURVE (CON’T) Good Y 6 A 5 Decreasing 4 Opportunity Cost B 3 2 C 1 D Good X 0 1 2 3 Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 20
  • 20. LINEAR SHAPE OF PPC CURVE (CON’T) Good Y 6 A 5 B Constant Opportunity 4 Cost 3 C 2 1 D Good X 0 1 2 3 Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 MICROECONOMICS 21 21 1–
  • 21. FUNDAMENTAL ECONOMIC QUESTIONS 1. WHAT TO PRODUCE ? Depends on the what type of goods and services to produce. 2 HOW TO PRODUCE ? Depends on the cheapest method of production. 3. FOR WHOM TO PRODUCE ? Depends on the distribution of income Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 22
  • 22. ECONOMIC SYSTEMS TYPES OF ECONOMIC SYSTEMS MARKET MARKET PLANNED PLANNED MIXED MIXED ECONOMY ECONOMY ECONOMY ECONOMY ECONOMY ECONOMY Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 23
  • 23. MARKET ECONOMY CHARACTERISTICS MARKET ECONOMY  Individuals and sellers make economic decisions using a price system. MERITS AND DEMERITS Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 24
  • 24. CHARACTERISTICS OF A MARKET ECONOMY 1. Private ownership of resources 2. Freedom of enterprise and choice 3. Consumers’ sovereignty 4. Competition 5. Government intervention 6. Price system Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 25
  • 25. MERITS AND DEMERITS OF A MARKET ECONOMY MERITS DEMERITS  Production according to  Inequality of distribution consumers’ need of wealth and income  Economic freedom  Inflation and high  Efficient utilization of unemployment rate resources  Lack of social welfare  Variety of consumer goods  Enhanced trade, business  Wasteful competition and R&D  Misallocation of  Automatic incentives resources  Flexibility  Social cost Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 26
  • 26. PLANNED ECONOMY CHARACTERISTICS PLANNED ECONOMY  Economic decisions are made by the government or central authority. MERITS AND DEMERITS Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 27
  • 27. CHARACTERISTICS OF A PLANNED ECONOMY 1. Public ownership of resources 2. Central planning authority 3. Price mechanism of lesser importance 4. Central control and ownership Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 28
  • 28. MERITS AND DEMERITS OF A PLANNED ECONOMY MERITS DEMERITS  Production according to  Lack of incentives and basic need initiative by individuals  Equal distribution of income  Loss of economic and wealth freedom and consumer  Better allocation of resources sovereignty  No serious unemployment or  Absence of competition inflation  Waste of economic  Rapid economic resources development  Social welfare Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 29
  • 29. MIXED ECONOMY CHARACTERISTICS MIXED ECONOMY An economic system which combines both capitalism and socialism. Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 30
  • 30. CHARACTERISTICS OF MIXED ECONOMY 1. Public and private ownership of resources 2. Price mechanism and economic plans in making decision 3. Government helps to control income disparity 4. Government intervention in the economy 5. Co-operation between the government, public and business sectors 6. Government control of monopolies Microeconomics All Rights Reserved © Oxford University Press Malaysia, 2008 1– 31