2. Dear Avnet Marketer,
On Advertising has been working with Avnet for a year now! The size and
sophistication of the Avnet marketing machine is truly amazing, and we’re really
proud to be a part of the ecosystem.
As we’ve worked together, we’ve realized 2 things:
1. We know so few of you! If you are reading this but haven’t had a chance to
meet us, feel free drop us a note and say hi.
2. With everyone’s plate overflowing with their own projects, sometimes you
don’t get a chance to see the cool work that’s going on one cubicle over.
So we thought we’d tackle these issues by creating this little portfolio. Even
if we’ve done a few projects together, you might find yourself saying, “I didn’t
know they did that.” Also, please feel free to pass this around to your marketing
colleagues who haven’t had a chance to experience the pleasure that is working
with On Advertising ;)
So thanks for a great first year. We’re looking forward to many more!
John Hernandez Ron Meritt Noah Dyer
Chief Executive Officer President Vice President of MarketingStrategies
jhernandez@on-advertising.com rmeritt@on-advertising.com ndyer@on-advertising.com
4. Video
Production
The Level Up c ampaign was designed to launch the Knowledge
Network with a bang!
This villain and superhero tell the compelling story about Avnet’s
security solutions.
In just a few minutes, these training videos gave Knowledge Network
newcomers the tools they need to login and be successful.
Click on an image to watch the video
Avnet’s marketing teams and On
Advertising have designed some great
video campaigns to entertain, educate,
and empower.
2
5. Gamification Content Guides
Level Up
Gamification
is a powerful
tool for getting
partners to
take action, and
together we’ve
thought through
what steps we
want partners
to go through,
and how to
reward them
when they do.
Vertical
Virtuoso
Security Super
Saver
All The
Things
Government
Guru
Infrastructure
Idol
Get your
PHData
Head in the
Clouds
Notable Novice Powerful Promoter Super Solutions
Solver
Remarkable
Rocketeer
Wise Whizzer
3
6. Logos and Brand Assets
When Avnet’s teams come up with great brand ideas
for events, service packages, and other programs, we’re
there to make sure the visuals match the vision.
4
7. Signage and Print Collateral
When Avnet gets to meet their partners face to face, On is
there to make sure that the physical collateral helps drive
conversations and solidify relationships.
5
8. Many people have been leveling up in the Knowledge Network. In fact, it’s
about time for us to draw the first round of prize winners.
There’s still time for you to qualify. All you’ve got to do is jump into the
Knowledge Network and discover the training resources available to you.
It’s quick and easy, and it’ll empower you to sell more solutions.
www.avnet.com
Knowledge Network
prize drawing soon.
Log in today to win!
Click here to log in and make sure you are
qualified for the first drawing!
Knowledge Network u
Email
Marketing
One of the
most reliable
way to reach
partners is
through email.
Together
we’ve decided
the objectives,
written great
copy, and
ensured high
deliverability
to your target
audiences.
2016 Avnet Partner Awards
Win a Trip to the College Basketball Championships in Phoenix
The Avnet Partner Awards will again recognize 10 different companies that demonstrate sales excellence in one of our 10
award categories in 2016. One MVP and a guest from each of the 10 winning partners will win a trip to the 2017 college
basketball championships held in Phoenix.
We’ve reviewed the stats of last years’ Partner Award winners to share how they won their bracket. Their best play?
Focusing on sales team education and empowerment.
Take advantage of an exclusive new training and enablement community. The Knowledge Network harnesses the power
of Avnet’s industry-recognized solutions expertise to create a single source of solution and supplier sales information and
training. Get educational resources to sell more complex solutions, expand your vertical expertise and stay at the top of
your game.
Bring your best game to the competition by joining the Knowledge Network
and begin building dialogue and drive engagement today.
We will see you at the 2017 college basketball championships in Phoenix!
Recognition Personal Growth Networking
www.avnet.com
6
9. Cloud Solutions
Accelerating Your Success™
Cloud Solutions
Knowledge Network
Content Guide
Head in the Clouds - Visit all of the above
resources to unlock an exclusive badge and let
your network know that, when it comes to cloud
solutions, you fly high. Only available for a
limited time in the Knowledge Network.
Enhance your
cloud expertise
through a
training module series
with Dr. Timothy Chou,
technologist and lecturer
at Stanford University.
Cloud Fundamentals Training from
Dr. Timothy Chou
BADGEOpportunity
www.ats.avnet.com/na
Content Guide
Level up your solution selling skills through content, training and resources – all in one place.
Click on the content below to find these solution resources in the Knowledge Network.
Public cloud.
Private cloud.
Hybrid cloud. This
white paper will show
you how to effectively
carve your piece of this
$80 billion pie.
Leveraging Business Opportunities
for Hybrid Cloud Solutions
Discover the top
8 Avnet Cloud
Marketplace
features through this
infographic.
What’s the Avnet Cloud
Marketplace Worth to You?
Find out how to set up your
Avnet Cloud Marketplace instance
in this quick start guide.
Avnet Cloud Marketplace - Quick Start Guide
This short demo helps you
understand what your customers
see when they log into their Avnet
Cloud Marketplace dashboard.
Avnet Cloud Marketplace Demo
Visit the Knowledge Network and sign in with your Avnet ID.
Need to reset you Avnet ID? Submit a request here.
Digital Collateral
When Avnet wants to
create digital brochures
and flyers that really
empower partners, On
is there to make sure
everything works together,
from the copy to the
design.
7
10. Avnet knows
that if you
want to
make facts
and figures
interesting,
you need to
make them
easy to digest.
Together
we’ve created
animated
web-based
infographics,
and
infographics
for print
and PDF
distribution.
Infographics
BEST IN CLASS
SOFTWARE, STORAGE, SERVER, AND CLOUD VENDORS
THE AVNET
KNOWLEDGE NETWORK
LAUNCHED IN 2015
With 866 Pieces of Content
BUSINESS SOLVING SOLUTIONS
ACROSS EVERY MARKET
AVNET ACADEMY
19,000 Scheduled Classes
Over 96% Student Approval Rate
8,850 LEADS
Generated for Partners
1,770
LEADS
Converted
SIMPLIFY
THE COMPLEX
INCREASE REVENUE
& PROFITABILITY
OUR PROMISE
TO YOU
Avnet gives you the resources you
need to deliver solutions to your
customers, no matter how big and
complex they—or the solution—may be.
Leverage Avnet’s technical
expertise, unmatched portfolio of
services and deep relationships with
the world’s leading IT suppliers.
GROW
MARKET SHARE
Accelerate your success and create
valuable and compelling points of
differentiation, empowering you
to be leaders in your field.
Services
Specialists
Avnet’s Value in
The New Era of IT
Through innovative services and solutions, Avnet helps you identify
and deliver technology solutions in an increasingly dynamic technology
environment, with the scalability and expertise you need to bring these
solutions to life for your customers.
facebook.com/avnetadvantage @avnetadvantage Avnet Technology Solutions
DO MORE. GROW MORE. AND
PROFIT LIKE NEVER BEFORE.
Marketing &
Brand Experts
89 BILLION
UNITS SHIPPED
To Over 50 Countries
ALMOST
$90 MILLION
IN TRACKED REVENUE
Via Avnet Lead Gen
259 MILLION
DEVICES PROGRAMMED
WORLDWIDE
Technical
Consultants
85+
TRANSACTIONS
FINANCED
IN FY15
Avnet HPE Storage
Accelerating Your Success™facebook.com/avnetadvantage @AvnetHPE Avnet HPE Solutions
HPE FY15
In Review
1
#1#1
16
#1 #1
2
Market Share Leader Versus other Distributors
Storage Demos
in Total HPE
Storage
in 3PAR
Mid-Range
in Storage
Networking
in Software
Defined Storage
3
Quote Request
Accuracy in FY15
Storage Quotes
0:67SECONDS
Issued
Every
HPE
Storage Demos
HPE has the highest
demo utilization
across all storage
manufacturers
custom web-based
trainings
700+
reps trained to sell
HPE Flash Storage
Training
DemandGeneration
FINISH
2 Storage Symposiums
1,134 Partner Leads
41% Leads Converted
with over $91M in opportunity
AVNET
in 3PAR Flash Campaign
AVNET FIELD TECHNICAL CONSULTANTS – HPE RESOURCES
Accelerating Your Success™facebook.com/avnetadvantage @AvnetHPE Avnet HPE Solutions
HPE FIELD TECHNICAL
CONSULTANTS
FREE PARTNER TECHNICAL RESOURCE
THE AVNET HPE FIELD TECHNICAL CONSULTANT TEAM HELPS
ACCELERATE AND CLOSE BUSINESS BY PROVIDING:
Answers to customer’s toughest questions
Large, complex solutions expertise
Pre-sales technical assistance
Consultations and assessments
Competitive support
Technical update sessions
Virtual demos
ENGAGE THE AVNET FIELD TECHNICAL CONSULTANTS TODAY!
WWW.AVNETTECHNICALARMY.COM/HP
AVNET DEMO CENTER
Avnet has the highest number of Master Accredited Systems
Engineers (MASE) certifications among the HPE distributors.
24/7
ACCESSIBILITY
100+ Functional Supplier-Specific
and Cross-Vendor Solutions
425+
Combined
Years in IT
Technical Roles
580+
Years in
Providing HPE
Support Services
285+
HPE
Certifications
8
11. Web
Experiences
When Avnet
wants to
give partners
a single
place where
they can
learn about
upcoming
programs
and sign up,
On is there
to design
beautiful,
responsive
landing pages
that get the
job done right.
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