How can Realtors leverage Linkedin? I am a huge believer in that Relationships Matter. But Realtors continually pay for leads when they could be doing a better job nurturing their referral networks. Linkedin is one way to do so by building your brand, projecting your knowledge, connecting with your clients and keeping in touch.
5. Inside the Mind of a Tech Customer
Overachievers, top schools, top of their
class, top performers
Own multiple mobile and laptop devices
Technology addiction
Everyday their jobs are to respond quickly
Have more software empowering them
Still referrals first then validate with online
channels
Want an Agent NOT a Salesperson
Photos from Forbes ,iDownloadBlog, Samsung
9. The world’s largest professional network
85%
2
200M+
1
Members Worldwide
Growing at approximately two members per second
Fortune 100 companies use LinkedIn
Talent Solutions to hire
>2.6M
1
2
Company Pages
1 As of January 9, 2013
2 As of September 30, 2012
10. Over 200M members and counting
200+
145
90
55
32
2
4
8
2004
2005
2006
17
2007
2008
2009
LinkedIn Members (Millions)
2010
2011
2012
13. Common Realtor Use Case
Weak connections for the corner case of an out of state referral
13
14. Lead Generation
&
“Networking”
“I have 93 recommendations but I don’t get any leads from Linkedin”
- Chris Alston
Why pay for lead generation or “network” when you have a rich personal, professional
and customer base who could be the source of referrals for a lifetime?
20. The business of connecting talent with opportunity
Talent
Solutions
Providing passive recruiting at
scale and adding social relevancy
to active job searches
Marketing
Solutions
Delivering marketers targeted
access to one of the most
influential, affluent and educated
audiences on the web
Premium
Subscriptions
Enabling professionals to be more
productive with premium tools
tailored by customer segment
21. Marketing Solutions
Self service platform
Need a Financial Advisor?
Professional planning and tax
preparation for 2012
www.mackenziedrake.com
From: Makenzie Drake
22. Premium Subscriptions
Enhanced targeting by customer segment
Diana Leeds
Sameet Gupta
Business Development Director
Job Seeker
Greater Chicago Area | Consumer Goods
Mumbai, India
Recommended
subscription for
the individual
23. Summary
Build your profile through a solid profile of achievements and experience
Get recommended and endorsed by others
Connect with your clients to keep in touch
Engage through quality content, network updates, sharing
articles, comments
Advanced features could be targeted advertisements or subscriptions
For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. This means not only helping people to find their dream jobs, but also enabling them to be great at the jobs they’re already in.
We’re making great strides toward our mission:**As of January 9, 2013, LinkedIn has over 187 million members, and we’re now adding about two members every second. This is the fastest rate of absolute member growth in the company’s history. Sixty-three percent of LinkedIn members are currently located outside of the United States.As of September 30, 2012 (the end of the third quarter), LinkedIn counts executives from all 2012 Fortune 500 companies as members; its corporate talent solutions are used by 85 of the Fortune 100 companies.More than 2 million companies have LinkedIn Company Pages.LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011, and are on pace to do 5.3 billion in 2012.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
But, we’re just getting started. By our measure,there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
…This meaningfully contributes to the growth of our three diverse revenue streams – Talent Solutions, Marketing Solutions, and Premium Subscriptions:Talent Solutions:As the world’s largest professional network, LinkedIn is the single best place to connect with passive and high-quality active job candidates. LinkedIn Talent Solutions improves the efficiency of recruiting the best at scale, giving recruiting teams a competitive edge in the war for talent. [LinkedIn uniquely possesses an unprecedented wealth of accurate and up-to-date professional information, the full extent of which can only be accessed through LinkedIn Talent Solutions. We provide the tools that enable recruiting teams to understand their target audience, position their company as the employer of choice, engage with relevant, high-quality candidates at scale and accurately measure their results.]Marketing Solutions:LinkedIn Marketing Solutions helps advertisers and marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. LinkedIn has the most valuable audience by composition anywhere on the internet. This global and unique asset gets products and services in front of right professional at right time. [LinkedIn Marketing Solutions helps advertisers/marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. Ithas three competitive advantages over any other online platform: Scale, Accuracy, and Portfolio: Scale: Over 200 million members that are all professionals; one of the most influential, affluent and highly educated audiences on the Web; more decision makers, higher average household incomes, and more college or post-college graduates than U.S. visitors of many leading business websites. Accuracy: Rich profile-based targeting allows advertisers to reach very specific audiences; targeting includes by geography, job function, industry, company size, seniority, age, gender, company name, LinkedIn Group and even job title. Portfolio: A suite of high-impact and engaging products helps advertisers get their messages across, from text-based ads to massive display campaigns to socially-driven branding opportunities like Company Pages and Groups.] Premium Subscriptions:LinkedIn Premium Subscriptions are tailored for an array of member needs and segments, to provide the right/additional tools to enable customers to be better at what they do every day / more productive and successful in their careers. The aim of our three business lines, and all of the products and services we develop is to connect talent and opportunity at a massive scale, and to make the world’s professionals more productive and successful. In doing so, we aspire to create economic opportunity for every professional in the world.