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Insurance Lead Generation Overload
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© 2015 Agency
Revolution, All Rights Reserved
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© 2015 Agency
Revolution, All Rights Reserved Lead Generation Overload: Get 11 Growth Hacks for More Leads, Better Leads… With Massive ROI
3.
© 2015 Agency
Revolution, All Rights Reserved Remember, this is a‘live’ webinar. You can type your questions here.
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© 2015 Agency
Revolution, All Rights Reserved Introducing: Michael Jans, President and CEO, Agency Revolution.
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Revolution, All Rights Reserved Introducing: Jill Berroth Professional Services, Agency Revolution.
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© 2015 Agency
Revolution, All Rights Reserved
7.
© 2015 Agency
Revolution, All Rights Reserved Thank you to our industry partners
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© 2015 Agency
Revolution, All Rights Reserved Thank you to our sponsor
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© 2015 Agency
Revolution, All Rights Reserved Lead Generation Overload: Get 11 Growth Hacks for More Leads, Better Leads… With Massive ROI
10.
© 2015 Agency
Revolution, All Rights Reserved +Delight At Every Stage in the Process Attract Convert Optimize Retain The ACOR + Marketing Model Prospects Buyers Clients PromotersLeads C O RA
11.
© 2015 Agency
Revolution, All Rights Reserved Convert C Optimize O Retain R Attract A $$$$ $$$ $$ $Cost Value Leverage Wealth and Equity Reliable Income New Income Future Income
12.
© 2015 Agency
Revolution, All Rights Reserved Vision for this webinar Reliably generate high quality, pre-motivated leads Can be easily implemented without major investment in staff & execution Deliver a high 80/20 ROI
13.
© 2015 Agency
Revolution, All Rights Reserved Common Obstacles Lacks a clear model to organize digital marketing Too many“digital distractions” (what really works?!?!) Lack tactical path & plan on what to do
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© 2015 Agency
Revolution, All Rights Reserved
15.
© 2015 Agency
Revolution, All Rights Reserved Expand footprint, grow“top of funnel” Engage customers in reachable marketplace Promote consistency of brand
16.
© 2015 Agency
Revolution, All Rights Reserved Deepen customer relationships Deliver intimate, meaningful communications Create & strengthen perceived relationship
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© 2015 Agency
Revolution, All Rights Reserved Strengthen brand understanding to marketplace, community Engage customers, provide meaningful information Drive“top of funnel”traffic, generate quote requests
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© 2015 Agency
Revolution, All Rights Reserved 11 Growth Hacks 0 25 50 75 100 April May June July
19.
© 2015 Agency
Revolution, All Rights Reserved Lost Soul Campaign Do: be authentic use marketing automation to automatically reach out to them
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Revolution, All Rights Reserved Sample Message
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Revolution, All Rights Reserved Referral Program2 N P+ P+ P+ R= Nurture + Program+ Promotion +Persona = Referrals 5 Quick Tips: Triple Your Referrals in 6 Months or Less
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© 2015 Agency
Revolution, All Rights Reserved Referrals Per Customer
23.
© 2015 Agency
Revolution, All Rights Reserved Google Review Campaign3 Don’t: use a computer in your office try to trick Google e-blast your customers
24.
© 2015 Agency
Revolution, All Rights Reserved Google Review Campaign3 Do: use a drip campaign to your VIP customers and raving fans ask people to do help ask people to be authentic show your gratitude trigger their memory with suggestions: “what do you like most?”
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© 2015 Agency
Revolution, All Rights Reserved
26.
© 2015 Agency
Revolution, All Rights Reserved Lost Lead Warming Campaign4 Do: use marketing automation to reach out to them immediately nurture them for one year use marketing automation to reach out to them at 5 and/or 11 months
27.
© 2015 Agency
Revolution, All Rights Reserved Lost 60%? Lead Won 40%? Welcome Kit Sequence Lost Lead Warming Sequence
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Revolution, All Rights Reserved Email Sample
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Revolution, All Rights Reserved Food & Beverage Vendor Custom Website Niche Pages5
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Revolution, All Rights Reserved Brewery & Micro Brewery
31.
© 2015 Agency
Revolution, All Rights Reserved Marinas, Boat Dealers and Yacht Clubs
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Revolution, All Rights Reserved Motorcycle
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Revolution, All Rights Reserved Blog at Least Once Weekly6 Who Are You Targeting? Keep It Relevant Find Reliable Sources
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Revolution, All Rights Reserved Create Original Content for Download7 Builds your authority Creates Trust Increases Your Funnel
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Revolution, All Rights Reserved
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Revolution, All Rights Reserved VS. Website is a Responsive Design8
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Revolution, All Rights Reserved
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Revolution, All Rights Reserved SEO9 Search Engine Optimization Backlinks from trusted sites
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Revolution, All Rights Reserved NAP (consistent name, address, local phone # on every page)
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Revolution, All Rights Reserved Refresh website content monthly
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Revolution, All Rights Reserved Active Social Media Posting10 6 Pure Content 3 Personal 1 Offer Use a balanced posting formula
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Revolution, All Rights Reserved Source: Social Examiner Online • Facebook • LinkedIn • Twitter
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Revolution, All Rights Reserved LinkedIn Pulse & Groups11
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Revolution, All Rights Reserved Monitor your posts
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Revolution, All Rights Reserved Bonus Tool Insurance Lead Generator
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Revolution, All Rights Reserved 1 2 3
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Revolution, All Rights Reserved Lost Soul Campaign Referral Program2 Google Review Campaign3 Lost Lead Warming Campaign4 Custom Website Niche Pages5 Blog at Least Once Weekly6
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© 2015 Agency
Revolution, All Rights Reserved Create Original Content for Download7 Website is a Responsive Design8 SEO9 Active Social Media Posting10 LinkedIn Pulse & Groups11
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© 2015 Agency
Revolution, All Rights Reserved Action Items 1. Check Your Email- Replay of today’s Webinar 3. Download your Free Insurance Lead Generator Tool 2. Download the slides on Slideshare 4. Select 3 Items To Implement Today with Your Team 5. Don’t forget to register for next months Webinar: Boost Your Closing Ratio: 23 Easy Ways To Turn More Prospects Into Customers
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Revolution, All Rights Reserved
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