1. AFRICABUSINESSPANEL
PANELBOOK
www.africabusinesspanel.com Business Panel
AFRICA

2. WELCOME
TO THE AFRICA BUSINESS PANEL
In a fast developing business environment like Africa, access to relevant,
accurate and reliable market information is invaluable and that is where
we come in. The Africa Business Panel offers its clients market research
and lead generation in Africa, essentially acting as the intermediary be-
tween business opportunities and potential investors.
VISIT US AT: WWW.AFRICABUSINESSPANEL.COM
Business Panel
AFRICA

3. ABOUT
AFRICA BUSINESS PANEL
Africa Business Panel (ABP) is a cooperation of the Digital B2B
Publisher Africa Business Communities (ABC) and renowned
market research firm MSI-ACI.
Africa Business Panel is a strong research tool with members who
work in the private sector for companies and organizations
engagedregistered in and operating out ofin Africa. They are the
senior managers, entrepreneurs and/or professionals that form the
backbone of the business community throughout Africa.
90%
top decision makers
15,000
members
PANEL FACTS
VISIT US AT: WWW.AFRICABUSINESSPANEL.COM
Africa Business Panel is the biggest B2B research panel of Africa with about 15,000 extensive
profiles of professionals engaged in Africa.
Business Panel
AFRICA

4. “The Africa Business Panel brings you unrivaled access to African B2B respondents. Their
reach combined with their speed and flexibility makes The Africa Business Panel a
must-go-to supplier if you need the opinion of Africa."
Stefan Boom – Sales Manager, SSI ( Survey Sampling International)

5. PANEL
INSIGHTS
The B2B panel members include IT decision makers, execu-
tive/upper management, small business owners, business
decision makers, financial services professionals, contrac-
tors, HR professionals and much more.
90%
top decision makers
15,000members
The biggest online B2B panel in Africa, almost 15,000 members
OUR PARTNERS
Business Panel
AFRICA

6. MEMBERS (N)
15,000
PUBLIC OR
GOVERNMENT
SECTOR
10%
PRIVATE BUSINESS SECTOR
90%
AFRICA
Out of a compiled a list of 12 countries with the
highest projected compounded annual growth rate
(CAGR) from 2014 through 2017 based on the
forecasts from the World Bank's Global Economic
Prospects, 6 are countries from the African Continent
These countries are (in order of highest growth rates:
Ehtiopia, Democratic Republic of the Congo, Cote
d'Ivoire, Mozambique, Tanzania and Rwanda
Keep in mind that the fastest-growing economies
typically aren't among the largest, most developed
ones. In fact, most of these countries suffer from high
income inequality, low levels of per capita gross
domestic product, elevated political instability, and
rampant corruption.
.
SENIOR MANAGER/
EXECUTIVE/
DIRECTOR/OWNER
MIDDLE /
LINE MANAGER
OTHER
MANAGEMENT
ROLE
NO
MANAGEMENT
ROLE
73% 16% 6% 5%
FUNCTIONGENDER
18%82%
SMALL BUSINESS
(0 - 50)
75%
MEDIUM BUSINESS
(50 - 250)
11%
COMMERCIAL & ENTERPRISE
(250 PLUS)
14%
COMPANY SIZE
Oil & Gas
Agriculture
Technology Products
and Services
Financial service
Management Consulting
Telecom & ICT
TOP INDUSTRIES
Import Export Trading
Insurance
Legal
Manufacturing
Engineering
The fast growing continent
Eductation
Business Panel
AFRICA

7. MEMBERS (N)
1,500
PUBLIC OR
GOVERNMENT
SECTOR
9%
PRIVATE BUSINESS SECTOR
91%
KENYAAlthough Kenya is the biggest and
most advanced economy in east and
central Africa.The important agricultur-
al sector is one of the least developed
and largely inefficient, employing 75%
of the workforce compared to less
than 3% in the food secure developed
countries. Kenya is usually classified
as a frontier market or occasionally an
emerging market, but it is not one of
the least developed countries. GDP
growth forecast by the Worldbank for
2015-2017 is above 6%.
SENIOR MANAGER/
EXECUTIVE/
DIRECTOR/OWNER
MIDDLE /
LINE MANAGER
OTHER
MANAGEMENT
ROLE
NO
MANAGEMENT
ROLE
68% 19% 7% 5%
FUNCTIONGENDER
SMALL BUSINESS
(0 - 50)
75%
MEDIUM BUSINESS
(50 - 250)
11%
COMMERCIAL & ENTERPRISE
(250 PLUS)
14%
COMPANY SIZE
Agriculture
Technology Products
and Services
Real estate
Management Consulting
Telecom & ICT
TOP INDUSTRIES
Import Export Trading
Banking
Travel & tourism
Manufacturing
25%75%
Business Panel
AFRICA

8. MEMBERS (N)
2,800
PUBLIC OR
GOVERNMENT
SECTOR
10%
PRIVATE BUSINESS SECTOR
90%
NIGERIAAs of 2015, Nigeria is the world's
20th largest economy, worth
more than $500 billion and $1
trillion in terms of nominal GDP
and purchasing power parity
respectively. It overtook South
Africa to become Africa's largest
economy in 2014. Nigeria is a
member of the MINT group of
countries, which are widely seen
as the globe's next "BRIC-like"
economies. GDP growth forecast
by the Worldbank for 2015-2017
is growing and on average 5%.
SENIOR MANAGER/
EXECUTIVE/
DIRECTOR/OWNER
MIDDLE /
LINE MANAGER
OTHER
MANAGEMENT
ROLE
NO
MANAGEMENT
ROLE
72% 18% 6% 4%
FUNCTIONGENDER
SMALL BUSINESS
(0 - 50)
75%
MEDIUM BUSINESS
(50 - 250)
10%
COMMERCIAL & ENTERPRISE
(250 PLUS)
14%
COMPANY SIZE
Oil & Gas
Agriculture
Technology Products
and Services
Media
Management Consulting
Telecom & ICT
TOP INDUSTRIES
Import Export Trading
Construction
14%86%
Marketing communication & PR
Business Panel
AFRICA

9. MEMBERS (N)
2,500
PUBLIC OR
GOVERNMENT
SECTOR
9%
PRIVATE BUSINESS SECTOR
91%
SOUTH AFRICA
South Africa has a mixed economy,
the second largest in Africa after
Nigeria. It also has a relatively high
GDP per capita compared to other
countries in Sub-Saharan Africa.
Principal international trading partners
of South Africa—besides other African
countries—include Germany, the
United States, China, Japan, the
United Kingdom and Spain. GDP
growth forecast by the Worldbank for
2015-2017 is relatively low but grow-
ing from 2,1% to 2,4%.
SENIOR MANAGER/
EXECUTIVE/
DIRECTOR/OWNER
MIDDLE /
LINE MANAGER
OTHER
MANAGEMENT
ROLE
NO
MANAGEMENT
ROLE
79% 11% 5% 5%
FUNCTIONGENDER
SMALL BUSINESS
(0 - 50)
77%
MEDIUM BUSINESS
(50 - 250)
8%
COMMERCIAL & ENTERPRISE
(250 PLUS)
15%
COMPANY SIZE
Marketing communiction & PR
AgricultureTechnology Products
and Services
Financial service
Management Consulting
Telecom & ICT
TOP INDUSTRIES
Import Export TradingBanking
Manufacturing
Education
25%75%
Business Panel
AFRICA

10. MEMBERS (N)
1000
PUBLIC OR
GOVERNMENT
SECTOR
10%
PRIVATE BUSINESS SECTOR
90%
GHANA
Ghana is an average natural resource enriched
country possessing industrial minerals,
hydrocarbons and precious metals. It is an
emerging designated digital economy with
mixed economy hybridisation It has an
economic plan target known as the "Ghana
Vision 2020". This plan envisions Ghana as the
first African country to become a developed
country between 2020 and 2029 and a newly
industrialised country between 2030 and
2039. GDP growth forecast by the Worldbank
for 2015-2017 is accelerating to from 3,5% to
almost 8% in 2017
SENIOR MANAGER/
EXECUTIVE/
DIRECTOR/OWNER
MIDDLE /
LINE MANAGER
OTHER
MANAGEMENT
ROLE
NO
MANAGEMENT
ROLE
71% 17% 7% 5%
FUNCTIONGENDER
SMALL BUSINESS
(0 - 50)
76%
MEDIUM BUSINESS
(50 - 250)
11%
COMMERCIAL & ENTERPRISE
(250 PLUS)
13%
COMPANY SIZE
Oil & Gas
Technology Products
and Services
Agriculture
Management Consulting
Telecom & ICT
TOP INDUSTRIES
Import Export Trading
Banking
17%83%
Business Panel
AFRICA

11. MEMBERS (N)
400
PUBLIC OR
GOVERNMENT
SECTOR
11%
PRIVATE BUSINESS SECTOR
89%
EGYPTEgypt's economy depends mainly on
agriculture, media, petroleum imports,
natural gas, and tourism; there are also
more than three million Egyptians working
abroad, mainly in Saudi Arabia, the Persian
Gulf and Europe. With over 89 million
inhabitants, Egypt is the most populous
country in North Africa and the Arab World,
the third-most populous in Africa (after
Nigeria and Ethiopia),
3 November 2015Page 4 of 4and the
fifteenth-most populous in the world. GDP
growth forecast by the Worldbank for
2015-2017 is growing and on average 4,5%.
SENIOR MANAGER/
EXECUTIVE/
DIRECTOR/OWNER
MIDDLE /
LINE MANAGER
OTHER
MANAGEMENT
ROLE
NO
MANAGEMENT
ROLE
67% 22% 5% 7%
FUNCTIONGENDER
SMALL BUSINESS
(0 - 50)
54%
MEDIUM BUSINESS
(50 - 250)
17%
COMMERCIAL & ENTERPRISE
(250 PLUS)
29%
COMPANY SIZE
Oil & Gas
Import Export Trading
Technology Products
and Services
Travel & tourism
Management Consulting
Telecom & ICT
TOP INDUSTRIES
Health care.
Manufacturing
Food & Beverage
18%82%
Business Panel
AFRICA

12. MEMBERS (N)
400
PUBLIC OR
GOVERNMENT
SECTOR
11%
PRIVATE BUSINESS SECTOR
89%
TANZANIA
Tanzania has recently seen high
growth rates because of gold
production and tourism. The
economy also runs on telecommu-
nications, banking, energy, and
mining, as well as agriculture. In
terms of per capita income,
however, the country is one of the
poorest in the world. GDP growth
forecast by the Worldbank for
2015-2017 is high and steady
above 7%
SENIOR MANAGER/
EXECUTIVE/
DIRECTOR/OWNER
MIDDLE /
LINE MANAGER
OTHER
MANAGEMENT
ROLE
NO
MANAGEMENT
ROLE
74% 16% 7% 3%
FUNCTION
Business Panel
AFRICA
GENDER
12%88%
SMALL BUSINESS
(0 - 50)
79%
MEDIUM BUSINESS
(50 - 250)
11%
COMMERCIAL & ENTERPRISE
(250 PLUS)
10%
COMPANY SIZE
Oil & Gas Agriculture
Healtcare
Travel & tourism
Management Consulting
Telecom & ICT
TOP INDUSTRIES
Import Export Trading
Education

13. “We are using the African business panel for our B2B studies in Africa as it provides us with
access to the exact people we are looking for to give our clients the highest possible quality,
not only in the biggest economies in Africa, but also in the smaller African countries. Maxi-
mum reach at a one shop stop!”
Hans Pietersen – Sales Director Benelux & Scandinavia at Toluna

14. AFRICA PMI™
AFRICA PURCHASING MANAGERS INDEX™
Purchasing Managers Indices are rapidly be-
coming the most prominent economic data
releases internationally, as a reliable gauge and
early indicator of the underlying economic ac-
tivity. The Africa Business Purchasing Manag-
ers Index (Africa PMI) follows the logic and
methodology of the PMI confidence indices.
The Africa PMI applies the same logic with a
breakdown in manufacturing and non-manu-
facturing (services) business confidence for the
entire African continent. For clients we have
monthly indexes available.
VISIT US AT: WWW.AFRICABUSINESSPANEL.COM
Manufacturing
Non-Manufacturing
source: Africa Business Panel
jan feb mar apr jun jul aug sep oct nov dec
Business Panel
AFRICA

15. VISIT US AT: WWW.AFRICABUSINESSPANEL.COM
RESPONDENTS
AFRICA PURCHASING MANAGERS INDEX™
Purchase executives of the African Business Panel are invited to
complete the Africa PMI survey on a monthly basis. Depending on
the industry classification of their organization, responses are
attributed to the manufacturing and service indices.
The Africa PMI is a composite index based on five of the individual
indexes with the Delivery Times index inverted so that it moves in a
comparable direction.
New Orders - 0.3
Production - 0.25
Employment - 0.2
Suppliers’ Delivery Times - 0.15
Stock of Items Purchased - 0.1
THE FOLLOWING WEIGHTS ARE BEING USED:
Business Panel
AFRICA

16. AFRICA PMI™
MANUFACTURING AND NON-MANUFACTURING
Respondents are asked every month to report the change (‘decrease’, ‘same’ or ‘increase’) from the previous
month for the following indicators.
The equal weight diffusion indices of these indicators result in the headline Africa PMI (Non-) Manufacturing
index. The resulting PMI figure (which can be from 0 to 100) has an index level of 50 and above indicates ex-
pansion in the manufacturing sector, below 50 the index is contracting.
VISIT US AT: WWW.AFRICABUSINESSPANEL.COM
MANUFACTURING
1. Production (output)
2. New Orders
3. New Export Orders
4. Backlogs (outstanding business)
5. Stocks of Finished Goods (in units)
6. Employment
7. Output Prices
8. Input Prices
9. Suppliers’ Delivery Times
10. Quantity of items Purchased
11. Stocks of Purchases
NON-MANUFACTURING
1. Business activity
2. New business
3. Backlogs of work
4. Prices charged
5. Input prices
6. Employment
7. Expectations for activity
RESULTS
Based on actual business conditions
(facts), rather than confidence-based
(opinion) measurements
Business Panel
AFRICA

17. “Especially in the last century, Africa was regarded as a dark continent primarily because of the
dearth of information that existed about the region. Thanks to a range of factors, in this century,
Africa is now seen to be not just opening up but coming up both socially and economically. One of
the main reasons for this is that through market research, more information and knowledge is now
available about the continent. With this information and knowledge, all of Africa’s stakeholders are
better equipped to grapple with and make the right decisions about the opportunities and challenges
that exist in our beloved continent. The Africa Business Panel can support market research in Africa
by facilitating, for stakeholders, online access to the professional population in the region. With digi-
talization, online access to relevant target profiles is an increasing need as it enables information to
be gathered quickly and cost-efficiently so that based on this, decisions about the market are made
faster.”
Philip Okullo – Country manager Ghana at Ipsos

18. THANK YOU
AFRICABUSINESSPANEL
PANELBOOK
Do you want more information on the Africa Business Panel, please contact:
Jaap de Graaf: info@.africabusinesspanel.com
Are you interested in the Africa Business Panel for commercial reasons, please contact:
Marc Stubbé: marc@africabusinesscommunities.com
Rodney Tiesselinck: rtiesselinck@msi-aci.com
www.africabusinesspanel.com
Business Panel
AFRICA