Are you the next-gen #CIO? CEO of Aditi Technologies, Pradeep Rathinam's presentation @Interop is just what it takes to propel CIOs to the next level. Watch the presentation with stats and case studies to learn what gets a CIO promoted.

1. PRADEEP RATHINAM, CEO, ADITI TECHNOLOGIES
@pradeeprat

2. SESSION
AGENDA
What does a CEO expect from a CIO – a personal story
What propels a CIO to the next level
Breakthrough CIOs in action - 3 case studies

3. PRADEEP RATHINAM, CEO, ADITI TECHNOLOGIES
@pradeeprat

4. www.aditi.com 4

5. www.aditi.com 5

6. www.aditi.com 6
“For a CIO to be asked to join a board,
they need to be known for work that is
broader than the CIO title.”
--Doreen Wright, former CIO, Campbell Soup Company, and
board member, Dean Foods and Crocs

7. www.aditi.com 7
WHEN I TOOK ON THE CEO MANDATE…
Change the
business
Expand the
Business
Optimize business
process
Support the
Business
Get Fundamentals
Right
THIS IS WHAT I FOCUS ON
EVERY CIOS LINKEDIN
PROFILE…

8. www.aditi.com 8
IT SEEMED TO ME,
 Focus on control.
 Focus on process and cost
optimization.
 Focus on internal audiences.
WHAT CIOs CARE FOR

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THIS AD WAS WRITTEN WITH THAT
PERSON IN MIND

10. www.aditi.com 10
SO, I HIRED A DIRECTOR OF IT
Do not crash
Does not embarrass
Does not cost much
Keep business happy
Decrease cost
Increase efficiency
Increase Revenue
Extends to new business
Creates new industry
Change the
business
Expand the Business
Optimize business process
Support the
Business
Get Fundamentals
Right

11. PRADEEP RATHINAM, CEO, ADITI TECHNOLOGIES
@pradeeprat

12. www.aditi.com 12
45%
55%
Yes No
PercentageofRespondents(%)
CIO's
29%
71%
Yes No
CEO's/ Other senior
management
9%
91%
Yes No
Analysts and
Commentators
FEW UNDERSTAND WHAT A CIO DOES
Is there clarity regarding the definition of the role of the CIO?
Source: Deloitte and Cranfield University. Link.

13. www.aditi.com 13
AND FEWER DOLLARS ARE SUPPORTING THE CIO AGENDA
Source: Gartner CIO agenda insights 2013. Link

14. www.aditi.com 14
C.I.O
Career is Over

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NOT QUITE. HERE ARE THE TOP PAID CIO
Rank Name Position as of 2013 Total Compensation
1 Filippo Passerini CIO and Group President, P&G $4,966,894
2 Robert B. Carter CIO, FedEx Corp. $4,867.443
3 Deborah Butler
CIO and Executive Vice President, Norfolk Southern
Corp.
$4,648,070
4 Anil Cheriyan CIO and Executive Vice President, SunTrust Banks Inc. $3,706,200
5 Suren Gupta Executive Vice President, Allstate Corp. $3,569,999
6 Matt Carey CIO and Executive Vice President, Home Depot Inc. $3,481,311
7 J. David Thompson CIO and Executive Vice President, Western Union Co. $3,442,699
8 David Barnes CIO and Senior Vice President, United Parcel Service Inc. $3,130,530
9 Stephen Gillett Executive Vice President, Best Buy Co. $2,961,239
10 Ron Griffin CIO and Senior Vice President, AutoZone Inc. $2,739,331
AVERAGE $3,265,144
Source: Compiled by Janco Associates, Based on SEC Filings

16. www.aditi.com 16
WE GET TO WORK WITH A LOT OF TECHNOLOGY LEADERS WHO ARE THRIVING
S/W PLATFORMS S/W PRODUCTS S/W DEVICES RETAIL GAMING EDU + CONTENTREC. SERVICES

17. www.aditi.com 17
Driving Business Innovation
Game Changer 10x
Cultivating the IT – Business
relationship
Developing business
strategy
Improving IT operations
Deploying new systems
Controlling costs
WHAT DIFFERENTIATES THEM
Cost Center 1x

18. www.aditi.com 18
Driving Business Innovation
Game Changer 10x
Cultivating the IT – Business
relationship
Developing business
strategy
Improving IT operations
Deploying new systems
Controlling costs
WHAT DIFFERENTIATES THEM
Cost Center 1x
CHANGE THE BUSINESS RUN THE BUSINESS

19. www.aditi.com 19
Source: The 2014 CIO Agenda, Gartner
FROM COST TO CUSTOMER

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Inventory, yield
Collaboration, LOB systems
HR, finance, supply chain
Middleware, back office systems
Mobile, web and search
Targeted offers, in-store kiosks
Loyalty programs, sweepstakes
Social and eCRM
Customer Analytics and insights
SYSTEMS OF
ENGAGEMENT
(Customer facing systems)
SYSTEMS OF RECORD
(Operational systems)
CEO/CMO/CIO++
CTO/ CIO--
MOVING FROM SYSTEMS OF RECORD TO SYSTEMS OF ENGAGEMENT

21. www.aditi.com 21
THE NEW CIO IS CIO++
Chief
Technology
Officer
Chief
Digital
Officer
Chief Data
/ Analytics
Officer
Chief
Innovation
Officer
CIO ++

22. www.aditi.com 22
THIS IS WHAT WILL GET YOU PROMOTED
Source: CIO Executive
Council and Egon Zehnder

23. PRADEEP RATHINAM, CEO, ADITI TECHNOLOGIES
@pradeeprat

24. www.aditi.com 24
SYSTEMS OF ENGAGEMENT
DEEPLY CONNECTED CUSTOMER
CONVERSATIONS
AGILITY OF EXECUTION
THE 3 PILLARS OF CIO++ AGENDA

25. www.aditi.com 25
MEET THE NEW AGE CIO++ – MITTU SRIDHARA
Changing Business Trajectory with Systems of Engagement
Group CIO – TUI
At Ladbrokes - formulated
and delivered a three year
multi-channel, end-to-end
technology strategy
At Sabre, led a team which
delivered innovative
products that helped the
company generate around
$250m.
As CIO of Avis Europe
delivered a customer-facing
system.
One core platform across
business & application
integration
Investments in
Multichannel Commerce
suite
Developed industry
leading app to reach
customers
Big Data and Analytics to
build a single view of
customer
Combining personal
advice and service with
digital

26. www.aditi.com 26
ABOUT TUI
Formed in 2007, by the merger of First Choice Holidays, and travel
division of TUI AG
Operates in over 180 countries, serving 30 million customers, with
over 3500 retail stores in EU
Revenue of £14.5 billion, £490 million operating profit
Over 240 trusted brands, ranked as either #1 or #2 brand in the core
markets
Largest distributor of accommodation globally, with over 150mn
room nights a year
www.tui-group.com
www.tuitravelplc.com
Based in Crawley, West Sussex,
UK

27. www.aditi.com 27
SYSTEMS OF ENGAGEMENT LEADING TO BALANCE SHEET IMPACT
From transactions to a lifetime
relationship with Systems of
Engagement
• Seamlessly digital experience
• Make intelligent suggestions
• Customer centered personalization
• Omni-channel presence

28. www.aditi.com 28
CIO++ IMPERATIVE – 1 CONVERSATION ACROSS CHANNELS

29. WE HAVE BEEN FARMING CORN THE SAME WAY FOR 5000 YRS.
IT TOOK THEM LESS THAN 9 MONTHS TO SERIOUSLY CHANGE IT

30. www.aditi.com 30
Do not crash
Does not embarrass
Does not cost much
Keep business happy
Decrease cost
Increase efficiency
Increase Revenue
Extends to new business
Creates new industry
NO CIO EVER GOT PROMOTED FOR ‘RUNNING THE BUSINESS’
Change the
business
Expand the Business
Optimize business process
Support the
Business
Get Fundamentals
Right

31. www.aditi.com 31
Do not crash
Does not embarrass
Does not cost much
Keep business happy
Decrease cost
Increase efficiency
Increase Revenue
Extends to new business
Creates new industry
Change the
business
Expand the Business
Optimize business process
Support the
Business
Get Fundamentals
Right
THE CIO++ HAS ALREADY EARNED HIS PROMOTION

32. PRADEEP RATHINAM, CEO, ADITI TECHNOLOGIES
@pradeeprat

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