This document outlines the topics and learning objectives for a lesson on media and information literacy. The lesson will compare traditional and new media, discuss technological determinism versus cultural determinism, and examine normative theories of the press. Students will learn key concepts, engage with video presentations and class activities, and be assessed through discussions, analysis and recitation. The goal is for students to understand the evolution of media forms and how power and control influence media systems.

1. MEDIA AND INFORMATION
LITERACY (MIL)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (Part 1)

2. LEARNING COMPETENCIES
Learners will be able to…
• identify traditional media and new media and their
relationships (MIL11/12EMIL-IIIb-5);
• discuss the characteristics of traditional media and
new media (SSHS);
• define technological determinism and cultural
determinism (SSHS);
• compare technological determinism with cultural
determinism (SSHS);

3. LEARNING COMPETENCIES
Learners will be able to…
• search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
• discuss the Normative Theories of the Press (SSHS);
and
• evaluate the type of media in the Philippines using
the Normative Theories of the Press (SSHS).

4. TOPIC OUTLINE
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate

5. History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION

6. CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons

7. FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated

9. History of Social Media
by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
VIDEO PRESENTATION

10. VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.com/watch?v=Ko6J9v1C9zE

11. CLASS ACTIVITY: CLASS DISCUSSION
1.Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2.Does technology shaped us or is it us who
shaped technology? Explain your answer
and give an example.

12. MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26

13. CLASS ACTIVITY:
COOPERATIVE LEARNING
Textbook pp. 25- 26
Normative Theories
of the Press
Media
Control
Functions of
Media
Authoritarian
Soviet Media
Libertarian
Social Responsibility

14. FORMATIVE ASSESSMENT: RECITATION
How will you describe
media in the
Philippines using the
normative theories of
the press?
Source: https://www.johntaylorgatto.com/2015/09/

15. VIDEO PRESENTATION
World Press Freedom Day 2017: UNESCO calls for
better protection of press
By Al Jazeera
YouTube Channel: Al Jazeera English
Date Uploaded: May 4, 2017
https://www.youtube.com/watch?v=AZfHwMmjI_8

16. FORMATIVE ASSESSMENT: RECITATION
• What is the news all
about?
• What issues facing
journalist are
mentioned in the news?
Source: https://www.johntaylorgatto.com/2015/09/

17. FORMATIVE ASSESSMENT: CARTOON ANALYSIS
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html

18. FORMATIVE ASSESSMENT: CLASS DEBATE
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html

19. REFERENCES
• Media and Information Literacy Curriculum Guide by DepEd
• Media and Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKa
ctVrpQ