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IDEO Aarzoo Sharma

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The Little Book of IDEO: Values
The Little Book of IDEO: Values
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IDEO Aarzoo Sharma

  1. 1. What do all these extremely different companies have in common?
  2. 2. They have all created products with the international design company, IDEO.
  3. 3. How does one design consultancy firm end up working with high profile clients from different backgrounds amidst so much competition?
  4. 4. Design Thinking and Human Centered Design
  5. 5. Create Positive ImpactSolve usability problems Help companies grow
  6. 6. Human Centered Design is the way to go, “Tech companies design from the inside out, whereas we design from the outside in”.
  7. 7. The Core Values of IDEO according to CEO Tim Brown Optimism Collaboration Embracing Ambiguity Learning From Failure Making Others Successful Taking Ownership Talk less, do more
  8. 8. Products Services Environments Digital experiences Management Consulting Case studies Blog posts Design Kit
  9. 9. Over 600 employees from a diverse set of disciplines Solve problems from multiple perspectives Solve problems one mind cannot 
 Team
  10. 10. “Sometimes, a great shopper insight is more valuable than a great product.” Jeff Swearingen, Frito-Lay
  11. 11. Very in-depth and involved Marketing insights obtained Unique, innovative Multifarious channels Inclusive of people at all stages Research
  12. 12. Research Channels Observational Behavioural Crowdsourcing Focus Group Prototyping Survey
  13. 13. IDEO’s network OpenIDEO IDEO U IDEO Futures OI Engine IDEO CoLab IDEO.org
  14. 14. Ventures and Initiatives Blog Case Studies Courses Design Tools Websites
  15. 15. Conclusion Design Thinking is a brilliant way to make superior products and experiences for people A progressive and inclusive company culture goes a long way Effective marketing insights are key to the success of a product
  16. 16. Disclaimer This presentation was made by Aarzoo Sharma, BITS Pilani during an internship under Prof Sameer Mathur, IIM Lucknow.

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