A presentation on design consulting firm, IDEO.

1. What do all these extremely different companies have in
common?

2. They have all created products
with the international design
company, IDEO.

4. How does one design consultancy firm end up working with
high profile clients from different backgrounds amidst so
much competition?

6. Design Thinking and Human Centered Design

8. Create Positive ImpactSolve usability problems Help companies grow

9. Human Centered Design is the way to go,
“Tech companies design from the inside out, whereas
we design from the outside in”.

11. The Core Values of IDEO
according to CEO Tim Brown
Optimism
Collaboration
Embracing Ambiguity
Learning From Failure
Making Others Successful
Taking Ownership
Talk less, do more

12. Products
Services
Environments
Digital experiences
Management Consulting
Case studies
Blog posts
Design Kit

13. Over 600 employees from a diverse set
of disciplines
Solve problems from multiple
perspectives
Solve problems one mind cannot
Team

14. “Sometimes, a great shopper insight is more
valuable than a great product.”
Jeff Swearingen, Frito-Lay

15. Very in-depth and involved
Marketing insights obtained
Unique, innovative
Multifarious channels
Inclusive of people at all stages
Research

16. Research Channels
Observational
Behavioural
Crowdsourcing
Focus Group
Prototyping
Survey

17. IDEO’s network
OpenIDEO
IDEO U
IDEO Futures
OI Engine
IDEO CoLab
IDEO.org

18. Ventures and
Initiatives
Blog
Case Studies
Courses
Design Tools
Websites

20. Conclusion
Design Thinking is a brilliant way to make superior products and experiences for people
A progressive and inclusive company culture goes a long way
Effective marketing insights are key to the success of a product

21. Disclaimer
This presentation was made by Aarzoo Sharma, BITS Pilani during an internship under
Prof Sameer Mathur, IIM Lucknow.