Information is an asset that can be used to change reality, improve positioning, and reduce costs and risks. Knowledge is power, which means increased focus on the knowledge worker in an electronic world. Social media has already started to influence how employees are connected to each other, and solutions like iPhone, Facebook and Twitter change our enterprise requirements for functionality and usability. Knowledge workers want smart solutions like in Star Trek, and over the next few years we will see extensive adoption of social collaboration technologies. The presenter will share research, use cases and perspectives on how to plan the future for knowledge workers.

1. Cool Uniforms and Flying Cars- The Future For Knowledge Workers? AtleSkjekkeland Vice President, AIIM www.aiim.org

2. www.aiim.org

3. Seth Godin: “It’s human nature to imagine that the future will be just like the present, but with cooler uniforms and flying cars.”

4. Geoffrey Moore and the AIIM Task Force www.aiim.org/futurehistory Pictures courtesy of John Newton

5. Systems of Record

6. Building out our core Systems of Record Systems of Record Command and control Transaction-oriented Data-centric User learns system Security is key issue Source = AIIM and TCG Advisors

7. You Say You Want a Revolution Consumer IT On Fire Enterprise IT On Hold Source = AIIM and TCG Advisors

8. Access Infinite content, no barriers to entry, no barriers to exit Communications are any-to-many-to-one Social networks, blogs, Skype, Twitter Source = AIIM and TCG Advisors

9. Broadband Pictures and video are the killer apps Newspapers and magazines are toast TV and radio are being reengineered even as we speak Source = AIIM and TCG Advisors

10. Mobile PC for the emerging markets iPhone sets the bar in mature markets Texting, camera, location-based services Source = AIIM and TCG Advisors

11. The World is Flat

12. Demographics is destiny. These guys are retiring These are the new workers These are making the purchasing decisions Facebook Generation Email Generation 1964 Age 46 1984 Age 26 1948 Age 62 Source: John Newton, Alfresco

13. The CEO Perspective New Business Priorities Source = IBM Worldwide Survey of 1,500 CEOs, 2010

14. Reinvent customer relationships Cluetrain Manifesto 1999: Markets are conversations.

16. Why should you care? BECAUSE 57% FEEL BETTER SERVED BY COMPANIES THAT CONNECT WITH THEM VIA SOCIAL MEDIA. Source: 2008 Cone Business in Social Media Study

17. “Why is it that I know more about what my High School girlfriend had for dinner than what is going on in my organization?” Tony Zingale, CEO Jive Build Operational Dexterity

18. “I expect to use the same type of networking tools with my business colleagues as I do with my friends and family.” 18-30 47% 31-45 37% >45 31% Source: AIIM

19. “I believe that the ‘wisdom of the crowds’ improves information quality ” 18-30 57% 31-45 49% >45 33% Source: AIIM

20. “A new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers. We call this new kind of company the networked enterprise.”

21. Source = McKinsey Quarterly, The rise of the networked enterprise

22. The Empowered Era Source: Forrester

23. A New Set of Requirements… leverage consumer applications proven to augment existing work processes specifically targeted to business requirements and opportunities access with only a browserand an internet connection no reliance on proprietary systems or technology development based on open industry standards built upon a semantic web framework embraces and enables BYOCmodel no operating system dependency provides web service capabilities tuned options formobile devices no browser dependency no net cost increase no desktop footprint 100% cloud ready http://wordofpie.com/2010/03/04/some-outright-cool-stuff/

24. Evolution of US Federal Technology

25. New Requirements for Information Management Blurring Inside and Outside the Enterprise Federation Social Knowledge Taxonomy & Folksonomy Search Engines People Directories My Identity E-mail News & Alerts Teams & Projects Feeds Enterprise Apps References Content Repos & Archives Source: John Newton, Alfresco 25

26. Systems of Engagement Systems of Record

28. Enterprise YouTube

29. Enterprise Twitter

30. Global presence detection

31. On-demand conferencing

32. Telepresence everywhere

33. Mobile access to everything

34. Global search

35. Social content management

36. With more revolutionary applications to come . . . . Source: TCG Advisors / AIIM

37. How to implement Social Business?- New free AIIM roadmap Emergence Strategy Development Monitoring Participation Engagement Governance Optimization Want an advance copy? Send an email to askjekkeland@aiim.org 1-Day AIIM Briefing - Learn how your organization can benefit from social processes

38. Thank You! AtleSkjekkeland, Vice President, AIIM Connect@ askjekkeland@aiim.org twitter.com/Skjekkeland www.facebook.com/skjekkeland