1. Manajemen
Stasiun Televisi
RATING MEASUREMENT & PROGRAM
DEVELOPMENT PROCESS
Amelia Day
Pertemuan Ke-8
2 November 2010

2. Minggu Lalu
News Gathering

4. Agenda Setting
Inspiration
Influencing
The Circle of Program Invention &
Program refresh on Branding (©ADJIE SOERATMADJIE)
Back Mind
Program Idea
Telecast
Positive
Negative
Psychological Talk
Title
Content
Look / Manner
Commercial
Program
PDB
Market – ( Viewers + Advertising )
Competitors
Slot
Communications
Presenter / Host
R & D
Feasibility Study
Rating & Share
Revenue
Evaluation 2R
Idealism
Refresh

5. TERESTRIAL – rating & share
- TVR : TV Rating (“Rating”),
adalah persentase jumlah
penonton dibagi total pemilik TV
(Universe)
- TVS : TV Share (“Share”),
adalah persentase jumlah
penonton dibagi total penonton
semua TV yang sedang
menonton

6. Pasar Dua Sisi
Menghitung bisnis TV terestrial:
supply demand
demand supply

7. Berawal dari
‘Media Planning’

8. Supply Side –
“Rating/share” Market

9. Supply Side –
“Advertisement” Market
MEDIA
PLANNING
“MEDIA
BUYING”

10. TV production
market
Advertisement
market
“Rating/share”
market
AUDIENCE
MARKETPLACE

11. TV Market
• HD Television
• 3D Television
• Web-TV & VoD
• IP-TV & VoD
• Mobile TV
http://www.international-television.org/market-data.html

12. TV Production Market

13. Tipe Produksi
• Terestrial? Kabel/pay TV? Corporate video?
• Drama? Nondrama?
• Spesialisasi drama komedi? Journalisme
bencana?
• Teknik satu kamera (singlecam)? Indoor…
outdoor?
• Tayang stripped atau strand?
Stripped: tayang di jam sama setiap hari
Strand: beberapa genre program atas tema sama (mis. ultah RCTI di berita,
gosip, live show perayaan)

14. Intinya…
Produksi: Program FAKTUAL?
Program HIBURAN?
… atau reality show… docu-drama?

15. Agenda Setting
Inspiration
Influencing
The Circle of Program Invention &
Program refresh on Branding (©ADJIE SOERATMADJIE)
Program Idea
Positive
Negative
Psychological Talk
Title
Content
Look / Manner
Commercial
Program
PDB
Market – ( Viewers + Advertising )
Competitors
Slot
Communications
Presenter / Host
R & D
Feasibility Study
Back Mind
Idealism

16. The Circle of Program Invention &
Program refresh on Branding (©ADJIE SOERATMADJIE)
Telecast
Title
Content
Look / Manner
Commercial
Program
Rating & Share
Revenue
Evaluation 2R
Refresh

17. Pra-produksi Lebih Detail…

18. Pra-Produksi
• Who does what
• The role of research
• Knowledge attributes and skills of the researcher
• Production stages
• Originating ideas
• Developing ideas
• Treatments
• Methods of presentation
Kathy Chater, Research for media production, Focal Press, 2002
• Selling the production

19. Pra-Produksi
• Starting the research: Methods of research,
Sources of information, Using the Internet,
Collecting information
• Presenting research findings
• Contributors: Finding contributors, Selecting and
using contributors, Contacting contributors,
Specialist contributor research
• Interviews: Recording interviews, Preparing to
interview, Conducting a research interview,
Conducting an interview for radio, After the
interview
Kathy Chater, Research for media production, Focal Press, 2002

20. Pra-Produksi
• Vox pops
• Using archive material
• Film and videotape libraries
• Still picture libraries
• Formats: Film formats, Videotape formats
• Television standards and aspect ratios
• Sound
• Graphics
• Props and models
• Locations
Kathy Chater, Research for media production, Focal Press, 2002

21. Pra-Produksi
• Locations
– Filming overseas
– Health and safety
• Recording the production
• Logging rushes
• The editing process
• Copyright
• The law and ethics
Kathy Chater, Research for media production, Focal Press, 2002

22. Pra-Produksi
• The script
• Scripts for studio productions and commentaries
• Writing commentary and voiceovers
• Writing questions intros and links
• Writing support material
Kathy Chater, Research for media production, Focal Press, 2002

23. Further…

24. Live / Live on Tapped /
Recorded
• Live: Produksi tayangan langsung
• Live on tapped: produksi rekaman di studio
dengan audiens (seakan langsung; contoh: Kick
Andy)
• Recorded: murni rekaman beberapa scene
berbeda hari, diedit dan dijadikan satu paket
tayangan (contoh: tayangan sinetron,
dokumenter)
Kathy Chater, Research for media production, Focal Press, 2002

25. RISIKO RATING/SHARE
Tayangan Live / Live on Tapped / Recorded
• Live: biasanya one-time show, bisa pula
tayangan reguler
– One-time show: tayangan sidang MK kasus
Bibit Chandra dengan rating tinggi  high
cost, high return… high cost, no return but
good image for TV
– Tayangan reguler: tayangan olahraga
dengan rating/share statis  predictable cost,
predictable return (share/rating mungkin
buruk, pemasukan iklan telah diprediksi)
Kathy Chater, Research for media production, Focal Press, 2002

26. RISIKO RATING/SHARE
Tayangan Live / Live on Tapped / Recorded
• Live on tapped: produksi
rekaman di studio dengan
audiens
• Recorded: murni rekaman
beberapa scene berbeda hari,
diedit dan dijadikan satu paket
tayangan (contoh: tayangan
sinetron, dokumenter)
Kathy Chater, Research for media production, Focal Press, 2002
Tayangan reguler,
rating/share statis
 predictable cost,
predictable return
(share/rating
mungkin buruk,
pemasukan iklan
telah diprediksi)

27. Buku Lain
Introduction to the third edition
Television today
Television Production
The Production Team
The Directors Role
TV Camera Units
A Studio Tour
Production Control
The TVVideo Camera
Camera Controls
Camera Facilities
Supporting the Camera
What are Tens Angles?
Wide Angle Lens
Narrow Angle Lens
Using the Zoom Lens
Why Zoom?
Defining the Shot
Choosing the Shot
Close Shots
Long Shots
Kathy Chater, Research for media production, Focal Press, 2002
Moving the Camera
Motivated Camera Movement
Composing the Picture
Clarifying the Shot
The Production Switcher Vision ...
Choosing Picture Transitions
Intercut Shots
Choosing Microphones
Audio Control
Methods of Sound Pickup
Practical Sound Pickup
Practical Sound Problems
Scenery
The Aims of Lighting
Lighting Problems
The Aims of Makeup
Clothes on TV
The Need for Production Techniques
Production Treatment
Styles and Formats
Basic Productional Methods

28. Buku Lain
Single Camera Production
Multicamera Production
Changing Shot Moving Performer
Shooting the Moving Subject
Production Formats
Basic Production Styles
Developing a TV Production
Planning Visual Treatment
Shot Development
Pictorial Variety
What Facilities Are Needed?
Is Planning Really Necessary?
Production Approaches
Organizing Production Mechanics
Plans and Elevations
Developing the Staging Plan
Kathy Chater, Research for media production, Focal Press, 2002
Planning Shots
Scripting for Television
Production Paperwork
RUNNING OBDCS
Prestudio Rehearsal
Studio Rehearsals
The Floor Manager
Guiding the Crew
Production Timing
Visual Padding
How to Direct Audience Attention
Creating and Controlling Interest
Influencing Audience Attitude
Confusing or Frustrating Techniques
Stretching the Facilities
Economy Thinking
Sound Ideas

29. Buku Lain
Unorthodox Treatment
Continuity
Using Titling
Using Graphics
Using Film
Using Videotape
Electronic Insertion
Guiding the Talent
Prompting
The Single Performer
Kathy Chater, Research for media production, Focal Press, 2002
Interviews
Talk Shows
Newscasts
NEWSCASTS
The Illustrated Talk
Demonstrations
Music and Dance
Quiz and Game Shows
TV Drama
The Studio Audience
Reminders on Effective Directing
A Check List of Common Errors
Shooting on Location
Color

30. Pertemuan Ke-8
November 2
Rating Measurement & Program
Development Process