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Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014

Execute a flawless content strategy by getting more mileage out of your existing efforts. Don't think harder, think smarter. Use what you are already doing and repurpose or upcycle to hit all social sites in their native content medium. Create interactive marketing apps to disrupt and engage with your audience. Pull them away from the day to day stream of nonsense with your well thought out interactive content.

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Executing a Flawless Content Strategy | Chris Bennett | SMX Advanced 2014

  1. Executing a Flawless Content Strategy
  2. Chris Bennett CEO chris@97thfloor.com @chrisbennett
  3. Download This Deck Here: bit.ly/smxadvanced97
  4. All right! Stop whatcha doin', cause I'm about to ruin The image and the style that ya used to…
  5. Stop spreading yourself too thin
  6. Stop wearing too many hats
  7. Stop with the checklist marketing mentality
  8. That’s an assembly line mentality
  9. These guys eat assembly lines for breakfast
  10. You’re working harder than a T-Rex making a bed
  11. You need more mileage out of your existing efforts
  12. Start by crossing the streams
  13. Take an idea
  14. It can be anything
  15. A Video
  16. An Infographic
  17. An Article
  18. An Interactive Marketing App
  19. Just Start
  20. Then get your MacGyver on!
  21. By repurposing
  22. Infographic to SlideShare http://www.9mmammo.com/walking-dead-ammo-infographic.html
  23. Infographic to SlideShare http://www.slideshare.net/9mmAmmo/walking-dead-weapons-ammo-breakdown
  24. SlideShare to Mini Graphics/Image Rich Articles http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
  25. SlideShare to Mini Graphics/Image Rich Articles
  26. Infographic to Mini Graphics/Image Rich Articles http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  27. Spice up your rich articles w/GIF’s http://bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0
  28. Add smart Twitter buttons into the slides
  29. So people can share the specific stats http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1
  30. Don’t reinvent
  31. Polish
  32. Standard clip? Or polish? https://vine.co/v/MD5wH003YaLhttp://instagram.com/p/o6V-Bfg0Ae/
  33. YouTube to GIF’s http://www.youtube.com/watch?v=gd2aNEHKj1o
  34. YouTube to GIF’s
  35. YouTube to GIF’s Over 4.5 Mil Aggregate Views
  36. Leverage what you have by spreading the love
  37. Videos should live everywhere
  38. Videos should live everywhere
  39. Videos should live everywhereVideos should live everywhere
  40. Short form videos are working well on FB due to the auto video load feature Videos should live everywhere
  41. Get more mileage out of your existing efforts
  42. Treat your content marketing like a movie release
  43. Be Everywhere
  44. Disrupt the flow by being OG
  45. Not that OG, this one
  46. FaceBook makes it easy
  47. <title>The Pixar Theory</title> <meta property='og:locale' content='en_US'/> <meta property='og:type' content='article'/> <meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor #pixartheory'/> <meta property='og:description' content='Every Pixar movie is connected. This interactive graphic tells the story of how and why.'/> <meta property='og:url' content='http://www.pixartheory.com'/> <meta property='og:site_name' content='The Pixar Theory'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/> <meta property='og:image' content='http://www.97thfloor.com/wp- content/uploads/2013/07/kitty.jpg'/> FaceBook makes it easy https://developers.facebook.com/docs/opengraph/
  48. This gets more difficult https://dev.twitter.com/docs/cards
  49. Look how many options, yet still rarely used https://dev.twitter.com/docs/cards
  50. Pinterest has different display options too https://developers.pinterest.com/rich_pins/
  51. G+ makes it easy
  52. Interactive Marketing Apps are the Future
  53. These aren’t IOS or Android Apps
  54. These are HTML5 JavaScript Mobile friendly Apps http://www.budgetdirect.com.au/packinglist/
  55. Who said taxes are boring?
  56. Have to build in the real buttons to utilize Twitter cards
  57. Strong calls to action
  58. You could write an article about College Degrees
  59. Or you could disrupt and engage
  60. Or you could disrupt and engage
  61. Article 32 pages Long, 4,602 words Original Written Pixar Theory, http://jonnegroni.com/2013/07/11/the-pixar-theory/
  62. Engage
  63. Disrupt
  64. Combined Desktop, Mobile, Tablet Desktop 8:15 Sec avg. Session 10 Pages / Session
  65. Chris Bennett CEO chris@97thfloor.com @chrisbennett