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Rural marketing

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Ravi G
Ravi G

I am glad to share my views on Rural Marketing and it’s opportunities and challenges. - Ravi Guntaka

EducaçãoNegócios
1 de 31
RURAL MARKETING OPPURTUNITIES & CHALLANGES
An eminent personality once asked a gathering – If you see a woman in a village milking a cow, do you see an opportunity? Most did not reply and the ones who did reply, replied in the negative. But that is exactly where Dr. Varghese Kurien saw an opportunity and it gave birth to one of the most successful organizations of India - AMUL Rural Marketing
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The need to look at rural markets : ,[object Object],[object Object],[object Object],[object Object]
RURAL ECONOMY - INCORRECT ASSUMPTIONS ,[object Object],[object Object],[object Object],[object Object]
The Indian Markets *Compounded annual growth rate Source: ACNielsen ORG-MARG Table:1 25% of urban consumes 70% 75% of rural consumes 30% FACTS ABOUT RURAL MARKET
STATE -WISE RURAL MARKET SIZE Table: 2 Source: Business Today, April5,2009.
Rural v/s Urban: Table: 3 Source: Business Today, April5,2009. Chart: 1 Source: BT
Low penetration rate in rural: ,[object Object],Table: 4 Source: Business Today, April5,2009.
What makes Rural marketing attractive? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Indian economic pyramid
Case 1: HUL pure-it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],HUL, pure-it
RECENT CORPORATE INITIATIVES: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Rural consumer behavior: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHALLENGES: ,[object Object],[object Object],[object Object],[object Object]
Case-1:LG Sampoorna TV ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- TVS Motors
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rural Marketing Mix: ,[object Object]
Product Strategy Case-1: Nokia Vs Motorola ,[object Object],[object Object],[object Object]
Product Strategy- Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Price Strategy Case-2: Ariel & Chik ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Price Strategy - Suggestions
Promotion Strategy : Case-3: Navartan oil & I dea ,[object Object],[object Object],[object Object]
Promotion Strategy - Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution strategy : Case-4: HUL & Coca-Cola ,[object Object],[object Object],[object Object],[object Object]
Distribution Strategy-Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion : ,[object Object]
Thank You. .

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Rural marketing

  • 1. RURAL MARKETING OPPURTUNITIES & CHALLANGES
  • 2. An eminent personality once asked a gathering – If you see a woman in a village milking a cow, do you see an opportunity? Most did not reply and the ones who did reply, replied in the negative. But that is exactly where Dr. Varghese Kurien saw an opportunity and it gave birth to one of the most successful organizations of India - AMUL Rural Marketing
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  • 6. The Indian Markets *Compounded annual growth rate Source: ACNielsen ORG-MARG Table:1 25% of urban consumes 70% 75% of rural consumes 30% FACTS ABOUT RURAL MARKET
  • 7. STATE -WISE RURAL MARKET SIZE Table: 2 Source: Business Today, April5,2009.
  • 8. Rural v/s Urban: Table: 3 Source: Business Today, April5,2009. Chart: 1 Source: BT
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