Mais conteúdo relacionado Semelhante a Canvasing the Enterprise (12) Canvasing the Enterprise1. Canvasing
the
Enterprise
© 2012 BigVisible Solutions
2. David J Bland
Agile / Lean / XP / Kanban
Startups & Enterprises
eCommerce to Counter Terrorism
© 2012 BigVisible Solutions 2
6. “A business model describes the
rationale of how an organization
creates, delivers & captures value”
-Alexander Osterwalder
© 2012 BigVisible Solutions 6
7. A business model used to be static
and survived many years.
© 2012 BigVisible Solutions 7
8. Now business models should be
evolving with the organization.
Minimum Viable
Large Batch Small Batch Experiments
Organized by Cross Functional Entrepreneurial
Function Teams Teams
© 2012 BigVisible Solutions 8
13. Customer
Segment
“For whom are we creating value?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 13
14. Value
Proposition
“What value do we deliver to the
customer?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 14
15. Channels
“How do we deliver the value we
create to the customer?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 15
16. Customer
Relationships
“How do we create & maintain
relationships with our customers?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 16
17. Revenue
Streams
“How much will these customers pay
for the value we create?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 17
18. Cost
Structure
“How much will this cost to create
and maintain?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 18
19. Key
Resources
“Who and what will we need to
create this value?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 19
20. Key
Activities
“What will we do with these
resources to build value?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 20
21. Key
Partners
“Who would we partner with that
will provide us with Key Resources or
Key Activities?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 21
24. “Let’s map out our existing business model”
? ?
? ?
?
? ?
? ? ? ? ?
tip: tell a story
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 24
25. “Who is our Customer Segment?”
? ?
?
?
? ?
? ? ? ? ?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 25
26. “What need of theirs do we solve?”
? ?
?
? ?
? ? ? ? ?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 26
27. “How do we deliver our solution to them?”
? ?
?
?
? ? ? ? ?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 27
28. “How do we build relationships with them?”
?
?
?
? ? ? ? ?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 28
29. “How do we make money delivering this value?”
?
?
?
? ?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 29
30. “What does this cost us to build & maintain?”
?
?
?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 30
31. “Who & what do we need to create this?”
?
?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 31
32. “What activities do these resources perform?”
?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 32
33. “Who do we partner with?”
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 33
34. Before I lose you
please stay for this
next slide.
© 2012 BigVisible Solutions 34
35. This can apply to internal projects!
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 35
36. This can be an
Internal User or
Stakeholder
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 36
37. This can be an
Internal
Product or
B2B Solution.
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 37
38. These can be Internal Costs
and Metrics.
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 38
39. These can be
Internal
Partnerships
across
Functional
Departments
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 39
41. “I wonder how much of this is reality…”
? ?
? ?
?
? ?
? ? ? ? ?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 41
43. “Let’s validate our riskiest assumptions”
? ?
? ?
?
? ?
? ? ? ? ?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 43
44. This is most
likely your
Riskiest
Assumption
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 44
45. Empathy Maps
Personas
Usage Analysis
Cohort Analysis
Customer Interviews
Surveys
A/B Testing
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 45
46. This is most
likely your
other
Riskiest
Assumption
© 2012 BigVisible Solutions 46
47. Does your product
solve a need for the
Customer Segment?
How do you validate
or invalidate that
statement?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 47
48. What happens when we
subtract costs from revenue?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 48
49. Go get someone from
accounting, now.
© 2012 BigVisible Solutions 49
50. Who are we
partnering with
and what are
they bringing?
Source: Adapted from Alex Osterwalder
© 2012 BigVisible Solutions 50
51. Introducing some
customizations
Lean Canvas
by Ash Maurya
Source: Ash Maurya
© 2012 BigVisible Solutions 51
52. Business Model Lean
Canvas Canvas
efficiency value product market
Source: Adapted from Osterwalder & Maurya
© 2012 BigVisible Solutions 52
53. Business Model Canvas Lean Canvas
Customer Segment Customer Segment
Value Proposition Unique Value Proposition
Customer Relationship Unfair Advantage
Channel Channel
Revenue Streams Revenue Streams
Cost Structure Cost Structure
Key Resources Key Metrics
Key Activities Solution
Key Partners Problem
Source: Adapted from Osterwalder & Maurya
© 2012 BigVisible Solutions 53
54. Lean Canvas
Customer Segment
Unique Value Proposition
Unfair Advantage
Problem / Solution
Channel
Product / Market
Revenue Streams
Cost Structure
Key Metrics
Solution
Source: Adapted from Ash Maurya
Problem
© 2012 BigVisible Solutions 54
59. 1 2
3
4
© 2012 BigVisible Solutions 59
60. These
1 2
have
potential. 3
4
© 2012 BigVisible Solutions 60
61. Choose
Customer, 1 2
3
Problem,
Solution 4
for each. © 2012 BigVisible Solutions 61
62. Design
Minimum 1 2
Viable
3
Experiments.
4
© 2012 BigVisible Solutions 62
63. 1
2
3 3.1
4
© 2012 BigVisible Solutions 63
67. How does this scale
up and across the
organization?
© 2012 BigVisible Solutions 67
75. Place the Canvas on the wall
next to your Kanban board.
© 2012 BigVisible Solutions 75
77. David J Bland
Agile Consultant
[m]: +1 703 945 0700
[ e ]: dbland@bigvisible.com
[ u ]: www.bigvisible.com
[ t ]: @davidjbland
© 2012 BigVisible Solutions 77