Troy Baker

Llandudno, United Kingdom United Kingdom

Managing Director, Design Reality Limited

Design

“5% visual, 95% practical. The difference between good design and great design.” Founded in 2001, we’ve built our name on developing products that are as beautiful in function as in form. Products that add value and deliver genuine real life benefits. That’s why we’re called Design Reality. Everything we do is rooted in the realities faced by our clients (and their users): the needs of a nurse, a fire fighter, a soldier or a mother - and the pressures of deadlines, legislation and budgets. As a team, we’re able to adapt and respond to these challenges, providing answers that are at once creative and pragmatic. See how we’ve applied our knowledge to produce some of the world’s leadin...