Digital marketing in bhilai

1. DIGITAL MARKETING IN BHILAI
With Live Project

2. DATA BEATS OPINIONS

3. KEYHIGHLIGHTS OF THE PROGRAM
 Entire duration of the course is structured as an intensive
capstone project where students work with firms, execute digital
marketing campaigns and explore how digital marketing fits within
the firm’s overall marketing strategy.
 Students gain powerful insights and experience from interactions,
both inside and outside the classroom, with international faculty
and industry leaders.
 On completing the course, students create a “Digital Marketing
Portfolio” that showcases their command over strategies, digital
tools, execution and measurement techniques.
 Full-time and part-time (weekend classes) study options
available.

4. DIGITAL MARKETING ACTIVITIES ARE
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Influencer marketing
Content automation
Campaign marketing
E-commerce marketing
Social media marketing
Social media optimization
E-mail direct marketing
Display advertising
E–books
Optical disks and games
Any other form of digital media

5. IF CONTENT IS KING, THEN CONVERSION IS QUEEN.

6. CAREER IN DIGITAL MARKETING
 Eagerness to learn
The digital marketing industry is both fast growing and
incredibly competitive. It’s easy for businesses to
differentiate between candidates who have the willingness
to learn, and who are along for the ride. This industry
requires passion and a desire to succeed.
 Stay Updated
You need to keep on top of industry news by following
major digital marketing sites and influential people on
social media. As the major players such as Google,
Facebook and Twitter regularly tweak their paid
advertising platforms and algorithms.
 Learn the terminology
Digital marketers needs to be comfortable with acronyms
such as PPC, SEM and SEO. They are all very different
terms with a misunderstanding of them being a clear sign
that you have a beginner’s skill set and need further
training.
 T-Shaped Marketer
As a term commonly used by Rand Fishkin of Moz, it
refers to having a basic understanding of multiple
marketing disciplines but specialising in one or two
particular skills. It’s not uncommon for companies to find
candidates with a broad digital marketing skill set to be a
valuable asset as there’s considerable cross over between
the different channels.
 Metrics are King
Do you know your CPC from your CPA? If you want to set
yourself apart in an interview, talk about the return on ad
spend for a campaign you’ve run yourself. It’s easy to talk
about an exciting creative concept you’ve helped to
develop but the fact remains…………………..money
talks.
 Networking
Surround yourself with people more talented than yourself.
The people you meet will be your ongoing support network
when you run into problems, as well as help to open
doors to opportunities you might not have otherwise
found.
 Personal Projects
Try out your own ideas and don’t just treat industry leaders’
opinions as gospel. Everything isn’t always black and white
in the digital marketing industry with many grey areas
between best practice and what can actually get results for a
business.
 Build your personal brand
Fancy yourself as a digital marketing hotshot but you have
no visible online presence? If you want to show to an
employer that you can build their company’s visibility then
you need to show that you can firstly build your own
personal brand.
 Get Nerdy
Digital marketing can often be perceived to be quite
glamorous, but truth be told it’s often more technical and
data driven then we would care to admit. You won’t be
developing websites from scratch but you will be
communicating your marketing strategy to a team of
developers or designers who have a responsibility for
incorporating your recommendations.
 Certification
If you really want to stand out from your peers in the
industry, completing a certified digital marketing course will
help. One of the issues facing the digital marketing industry
is that there are no barriers to entry, meaning that anyone
with a loose grasp of industry terminology can potentially get
a position in a company.

7. HOW STRONG ARE YOUR DIGITAL SKILLS?
Just how much do you know about digital marketing? We've
designed the Digital Marketing Course to help you find out.
More details visit :
www.gkinstitute.org