1. Blogging for Bucks
SOMMER POQUETTE
FOUNDER OF
G R E E N A N D C L E A N M O M . OR G
AND CO-FOUNDER OF
3GREENANGELS.COM

2. Who am I
 Mom and wife – I have two young children.
 Educator – I work full-time as the director
of my local Great Start Collaborative, focusing on
early childhood. I have a Master’s in early
childhood education and I’m a Michigan certified
teacher.
 Humanitarian
 Entrepreneur
 Business owner, professional blogger and social
media advisor.
 I am not: a doctor, lawyer or journalist.

3. Monetary Value and Gain
Blogging as a Business Blogging for a Business
 Advertising  Talk, listen and engage
 Reviews with costumers.
 Affiliate Sales  Show the person behind
 Driving traffic to your
the business – connect on
other services or business. a real level.
 Need to do more than just
 Newsletter Advertising
and affiliate sales. blog – social networking
is a must.
 Ebook Sales
 ROI Examples and
 Webinars and Trainings Reports

4. How do I make money blogging?
Blog Advertising
 Ad networks – require so many impressions, page
views per month or an invitation.
 Selling individual advertising to small businesses.
 Google Ads.

5. Tips for Selling Advertising on Blogs
 Maintain in control of the ads for integrity purposes.
Review ad network policies and terms.
 See the rate others are charging for individual ads.
 Start blog out with ad space so it does not surprise
readers.
 Keep ad space classy and organized – do not go
overboard and look spammy.

6. Reviewing Products
Examples of what I have reviewed and how this equals
income for me:
 Non-toxic pots and pans
 Steam Cleaners
 Wooden toys
 Organic clothing
 Green Cleaning Supplies

7. Tips for Reviewing Products:
 Must have full disclosure and disclaimer. FTC
requires a blogger to have a disclaimer and let their
reader know they are reviewing a product sent to
them.
 Join Blog with Integrity.
 Respect your readers and what they expect of you.
Your word is your integrity so think before you
review something or accept to review something.
 Have a policy for doing blog reviews for companies
or PR firms contacting you.

8. Affiliate Sales
Companies you like, products you use often
have affiliate programs. When you refer
someone to a product you get a slice of the
pie.
 Varies from 5-15%
 Some programs have flat rates like $20 per
costumer or client.
 Shareasale.com
 Commission Junction
 Amazon Associates

9. Tips for Affiliate Sales
 FTC requires full disclosure so make sure you have
a easily accessible disclosure, do not mask links
and let your readers know if you have an affiliation
with a company.
 Keep tabs on what affiliates work for you and do
not and don’t have too many – it gets confusing.
 Only affiliate with companies that you would buy
from or use their products.

10. Other Services
 Blog Tours
 3 Green Angels
 Public Speaking

11. Tips for Leading Others to Your Services
 Blog authentically
 Have a Press and Testimonial Page
 Have an About Page
 Connect and build a network via Twitter, Facebook,
Linkdin or others that fit your niche’
 Watch others, read other blogs, be interactive

12. Reading other Social
blogs and Bookmarking
commenting
My Savvy Email
Source Signatures
Press
Speaking Linkdin
Twitter
Facebook

13. Blogging for a Business
 Listen to your customer and seek their thoughts and
opinions.
 You want to create an authentic voice for your
company and put a person behind the name.
 Brand your company in a new way.
 Want to increase traffic to your website and content
being fed to Google.

14. Blogging for Business
TIPS:
 If you have a website add a WordPress blog and
learn how to operate and ad content on your own.
 Check with your legal department.
 Add content on a regular basis.
 Guest post on other blogs.
 Use social media.

15. Benefits of Blogging for Business
 Increase exposure and traffic to your website when
the roads are built driving traffic to your blog.
 It is a starting point for using social media and
hearing what others are saying about your company,
brand and product as well as the competition.
 Increase engagement with prospects.
 Increase brand awareness.

16. Do Not Be Fooled
 It takes time and is time consuming.
 It takes hard work, effort and there is a learning
curve.
 Alone there are 35 million women bloggers so
there’s a ton of competition.
 There will be mistakes but remember it is online so
be careful – that means it is public.
 Sometimes it will seem like you are talking and
nobody is listening.

17. Recommended Resources
 3 Green Angels – You do not have to begin alone or
without help whether you’re an individual or a
company.
Books We Like:
Pro Blogger
Blogging with Moxie
Blogging for Business

18. Suggested Tools:
For Twitter:
Hoot Suite
Tweet Adder
Twitter Counter
Client Management:
Base Camp
Echosign
Promotion:
Slide Share

19. Web Reading
 http://www.socialmediaexplorer.com/
 http://www.bloggingtips.com/
 http://www.conversationagent.com/
 http://www.problogger.com
 http://www.blogtrepreneur.com/
 http://www.conversationmarketing.com/
 http://www.chrisbrogan.com/