3. TBWA!
L’invitation au voyage, created by the photographer and director duo Inez andVinoodh, produced in a series of six
images and a film in the world’s greatest museum, the Louvre.
16. TBWA!
Inspire and develop the builders
of tomorrow
Our ultimate purpose is to inspire and develop children to
think creatively, reason systematically and release their
potential to shape their own future – experiencing the
endless human possibility.
!
25. TBWA!
The audience is not brought to you or given to
you. It’s something that you fight for. You can
forget that, especially if you’ve had some success.
It demands a consistency of thought, of purpose
and of action over a long period of time.!
Bruce Springsteen!
36. TBWA!
A platform detailing the problems the world is facing, the
solutions IBM is working on and an invite for people,
businesses and governments to work together!
48. For the leader, storytelling
is action oriented – a force
for turning dreams into
goals and then into results.
Harvard Business Review – The Four Truths of the Storyteller!
56. TBWA!
Copyright in this proposal remains the property of TBWA and this
document may not be reproduced in whole or part without
agreement. Information and ideas in this proposal are given on a
‘commercial in confidence’ basis and are for the exclusive use of the
company named above and may not be communicated to any third
party without the consent of TBWA.!
!
Costs and timings contained in this proposal are estimates only
(unless otherwise indicated) and do not necessarily form a contract
or a formal quote to undertake work. Costs and timings may be the
subject to revision and only formal written quotes can be taken to
represent TBWA’s agreement to undertake work at specific prices
and within specific timings.!