1. FPA Cast
Social Media Overview
Presented by Tyler Thomas
Social Media Specialist – University Communications
@UNLincoln | @TylerAThomas
tthomas10@UNL.edu
September 6, 2013

2. @UNLincoln
Objectives
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1. Highlight the College/Department through
what you’re doing everyday
2. Show off your personal brand
3. Build a Community

3. @UNLincoln
Weekly Requirements
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• At least 10 posts a week (includes both
outlets, Twitter & Instagram)
• Spread posts throughout the week
• Post more during exciting events
• Other Requirements:
– Launch Event in late October
– Special appearances at recruitment events
– Occasional meetings, including exit interview

4. @UNLincoln
Target Audience
• Prospective Students
– Provide a glimpse into college life
– Show them why it’s cool to be a _______ major
– You’re the window into their future
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5. @UNLincoln
Setting Up Your Accounts
• Create your Twitter/Instagram accounts
– Create a “fake” email account to register these
accounts
– Try to use the same @Handle
– Send your Account Info (Username & Password) to
Jemalyn in an email
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6. @UNLincoln
Setting Up Your Accounts Cont’d
• Your Profile Images will be provided after the
next photo shoot
• Fill out the your description text and include a
link to your department webpage
• Make your description fun and showcase your personal
brand and include mention of being a part of UNLArts.
– Example: Dancer, Dreamer, Foodie & Entrepreneur, Junior
#Dance major at @UNLincoln. #UNLArts
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7. @UNLincoln
Posting
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• Remember to showcase your own personal
brand, use words/phrases you would normally
• You’re providing a glimpse into your life
• Include relevant #hashtags and @Mentions
• Re-tweet/Favorite when you can
• Be real. Be Honest. Have Fun

8. @UNLincoln
Types of Content
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• Think in categories
• Think visually
• Keep it short and sweet
• Don’t over think it

9. @UNLincoln
Content Examples: Instagram Photos
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19 likes

10. @UNLincoln
Community Building
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• Think Kim Kardashian
– No not really, but she’s a good example of
developing a personal brand
• Think about Celebrities you follow
– Why do you follow them?
– What’s interesting about them?

11. @UNLincoln
Replying to Questions
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• Reply in a timely manner if you know the
answer. Direct them to a website whenever
possible
• If you’re unclear, alert Jemalyn and she will
get the answer
• Some stock answers will be provided

12. @UNLincoln
Things To Be Aware Of
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• Social Media is a 24-hour window into your life
and it is permanent
• Be conscious of grammar, spelling & acronyms
• We are a Pepsi, Adidas and UNL Campus.
• You are employees of the University and the
Hixson Lied College.
• Steer clear from
– Posting about drinking, smoking, etc.
• Be conscious about what’s in the backgrounds of photos
• BEFORE YOU POST, CHECK YOUR ACCOUNT!

13. @UNLincoln
Helpful Tools
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• Connect your Instagram w/ your Twitter
• Download Hootsuite
• Use Apps you would normally
– Collage building
– Photo editing
– Caption creation
– **If you need some free app suggestions, just ask

14. @UNLincoln
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Connect With Us: @UNLincoln, #UNL