SES Conference India 2012 Speakers presentation. Importance of Keyword Research by Suresh Babu, Founder, Web marketing academy Bangalore

1. Keyword Research
Holistic keyword optimization
Suresh Babu
Web Marketing Academy
Founder
New Delhi
4–5 December

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Evolution of Search

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Search in 2012

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How are your web properties going to show up in
these results ?
And we are here talking about keywords for
websites ……..
We are way behind

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Action: Test

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Key takeaways:
Create Google + page
for your Business
Create A Mobile Site (Local Business Listing
www.howtogomo.com is moving here)
(Free for 1 year)
Add your floor plans to
Google Maps
maps.google.com/help/maps/floorplans

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Types of keywords
• 1-2 keywords
Short tail ( Conferences)
keywords
• Company keywords
Branded ( SES Conferences)
Keywords
• 3 or more keywords
Long tail
( Discount codes to
keywords SES Conference New
Delhi)

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Action:
1. Write down 3 keywords that you think you
should optimize your website for

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Action:
2. Share your business, target audience, location to the person
sitting next to you and ask them to write down 3 keywords
that they would type to find your business
Tip:
It’s an ice breaker + you will get the initial keyword list.
#RPF – Real People Feedback

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Understand User Intend ?
Awareness
Conference
Interest SES Conference
Decision Discount codes to SES
Conference
Take Action Register

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Key takeaways:
Search
- Logout of gmail
Do a Google Search - .com / .co.in
- Maps
- Informational - Image/Video
- Research
- Comparison
- Competitors
Use Location in your
keywords
Try abbreviations

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How to do keyword research ?
1. Talk to your friends and family. Come up with 5
keywords
#RPF – Real People Feedback

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2. Do a Google search. Google shows results based on their data

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3. Google related searches

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4. Google Instant search
Instant search
Tip:
Content ideas & topics for business blogging
Search for:
• where/what/how/when
• Compare Vs
• Discounts

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4. Google trends

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5. Your Customer/Your Receptionist/Call center
(the person who answers the customer calls will be a great
resource for keyword)
#RPF – Real People Feedback

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6. Google Analytics
Tip:
Look for long tail
keywords
80 % traffic comes
from long tail

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7. Google Keyword Tool
Gives the number of
searches for each
keyword.
Use all the keywords
to validate

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Keyword List – Think Holistic
Keyword Research
Google Keyword My Top
RPF Google Instant Google related Google Insights Google Analytics Tool Keywords
Research For Blog Competition Business decision To fine tune Final list Final list
Seasonality/locatio
For comparison n tweak To validate
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Tip:
Set up Google alerts & social mention alerts for
top keywords
http://www.google.com/alerts
http://socialmention.com/

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Other Places for Keyword Ideas
Answers
Discussion Forums

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Thank You
Contact :
Suresh Babu
Phone: 9731388721
Email: suresh@webmarketingacademy.in
linkedin.com/in/sureshbabutr

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Photo credits:
http://www.flickr.com/photos/chaoticgood01