Building & Using Your Twitter Network
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Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.
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Building & Using Your Twitter Network
- 1. Building & Using Your Twitter Network Presenter: wendy darling
- 2. Wendy darling Communications Specialist Health Sciences Communications Emory University wdarlin@emory.edu 404-727-8553 @wcdarling Twitter Projects www.emoryhealthsciences.org www.emoryhealthblog.com whsc.emory.edu/soundscience/ www.emory.edu/grady twitter.com/emoryhealthsci facebook.com/emoryhealthsci
- 7. Hand-outs
- 8. Q & ACredit: PR Daily
- 9. Choose your twitter identity Who are you?
- 11. Broad or Niche?
- 13. Or a mix?Of course, identities change; youmay start out one way and changestrategy. But by deciding at thebeginning, decisions are easier.
- 15. Will you have a separate personal account?
- 16. When is it appropriate to include personal stuff on a professional account?
- 17. What about protecting reputation of your employer?
- 19. Is there a specific area or a group of areas you want to focus on?
- 20. Just how specialized do you want your tweets to be?For a good explanation, join Klout.com and it will ID your “style” and where you fit.
- 22. When you say things, are you saying them on behalf of your group?
- 23. How will your identify yourself?
- 25. Is your Twitter mini-bio accurate? (And do have one!)
- 26. Want to customize the look of your profile? (There are many nice options for templates and styles.)
- 31. Advocacy or Support Groups
- 32. Partners
- 33. CompetitorsThere are also tools to match you up.
- 36. Editors
- 38. What media do you want to have relationships with?
- 39. Who shows up when you search Twitter?
- 41. Other orgs within your org
- 45. What orgs would you like to work with?
- 46. Who might be happy to share your message?
- 47. Whose messages would you like to share?
- 49. Twitter Lists
- 55. Campaigns
- 58. Hashtags
- 60. Ask questions, ask for opinions
- 61. Post photos and videos
- 64. Find reporters looking for leads
- 65. Pitch to reporters based on their beats
- 66. Retweet media coverage, credit @reporter
- 68. Use keywords, key hashtags
- 69. Make appropriate contacts beforehand
- 71. Space out tweets over time
- 72. Create specific content for the campaign
- 74. Distribute phone #s, web sites to call
- 75. Use and/or create appropriate hashtags
- 76. Use Twitter search, respond to tweets
- 77. Address tweets directly @reporters
- 78. Live-tweet
- 79. Share photos and videos
- 82. Direct reports to appropriate people
- 84. Hashtags
- 89. PR Daily – www.prdaily.com
- 90. Social Flow - blog.socialflow.com
- 91. Twitter for Newsrooms - dev.twitter.com/media/newsroomsSee also:“18 Best Tools To Analyze Your Twitter Hotness”or bit.ly/twitterhotness
- 92. Also… PR Daily News Feed www.prdaily.com Consistently great tips on PR, including Twitter, writing effective press releases, how to work with reporters, and more. Sign up for newsletter!
- 93. Hand-outs “26 Tips for Enhancing Your Tweets” Social Media Examiner “How to Win Friends and Influence People” Roger Ebert, Roger Ebert’s Journal “How Twitter Will Change the Way We Live (in 140 Characters or Less)” Steven Johnson, TIME “Putting Twitter’s World to Use” Claire Cain Miller, New York Times
- 94. Q & A Any questions?
- 95. Wendy darling Communications Specialist Health Sciences Communications Emory University wdarlin@emory.edu 404-727-8553 @wcdarling Twitter Projects www.emoryhealthsciences.org www.emoryhealthblog.com whsc.emory.edu/soundscience/ www.emory.edu/grady twitter.com/emoryhealthsci facebook.com/emoryhealthsci