8. “Inbound Marketing” focuses on using multimedia
content to create awareness, drive
traffic and close sales.
It works.
But…
http://www.flickr.com/photos/jameskm03/5990507429/
9. … Only If You Can Be Found
It’s a search game.
And a social game. The two are blurring and merging.
30. “Ultimately social media is not about the
tools, technology and whiz-bang things. It’s about
culture and culture change.”
- @ScottMonty
Notas do Editor
Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
Not sure what that makes you…
It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…